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Understanding Facebook Ad Policies

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Understanding Facebook Ad Policies

Facebook Ad Policies has been declining some social media marketers’ boosted post. This left a question on the minds of social media marketers as to why Facebook has been doing this. There have been theories, like photos may be too huge and the content may be too long.

More than these reasons, there are actually fact-based answers as to why your Facebook ads are constantly failing to meet the standard.

1) Use the Right and Accurate Terms.

Facebook has specific policies about “Personal Attributes.” Personal attributes refer to a person’s race, ethnicity, religion, beliefs, origin, practices, age, sexual orientation, gender, disability, medical condition, criminal record, financial status, membership in a trade union or name.

Personal Attributes is one common factor why boosted posts get declined. Facebook does not want you to call out your target market for it can scare them. To avoid doing this, here are some tips that you can use.

Facebook declines ads with lots of “you” and “your” for a reason. Facebook bots scan this as a direct and indirect implication about a user’s personal attributes. Instead of using these words, social media marketers should rephrase their content.

To give you an example, instead of “You got a lot of goals for your company yet you are struggling to achieve it? Here are ways to help you out…” You may rephrase it to “Ways to Achieve your Goals!”

2) Determine the Factors Using Facebook Ads Manager

Facebook Ads Manager is a feature from Facebook that lets you check and analyze the factors why Facebook declined your post. You can use its data results for your analysis to help you in handling your social media campaigns.

You can use this option if Facebook still denies your boosted post even after you’re done checking and analyzing your post. You can use the Appeal button which prompts you to provide an explanation. Explain that you are not calling out “Personal Attributes.”


Understanding how Facebook Ad Policies works may be a bit hard but it will be worth your time. Doing so will help you familiarize the policies. Once you’re familiar with it, it will be easier to work on your future ads and improve your Facebook Marketing. There will also be lesser mistakes and lesser time in getting your ads approved.

Hope this helps!