For several months now, Google has been encouraging advertisers to run many ad variations in their ad groups. The message is essentially, “Ditch your manual A/B testing and let our machine learning-powered systems figure out the best ad with the best mix of extensions to show for each auction scenario.” […]Read More
Post Tagged with: "News"
After much anticipation, Google Posts is finally available to all small businesses. The content will appear in both Google search and maps results. Google Posts is now rolling out to all small businesses that use the Google My Business (GMB) platform. Google just announced the rollout late this afternoon. A […]Read More