Google Archives - Panorama Press Marketing and Media

Panorama Excels in Another Google Certification: YouTube Asset Monetization

Another google certification was added to Panorama’s specialties- Youtube Asset Monetization. This is basically a money-making process using original content in various forms, including audio sound recordings,audio compositions, visual content, or music video. YouTube has one of the best advertising and promotion avenues for businesses. Panorama is Google Certified in this unique platform. We can …

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Everything You Need To Know About Google’s Featured Snippets

Blogs, SEO / By connie

Googles featured snippets are the new Google authorship, albeit less exciting because featured snippets steal links from publishers in SERPs. Whether you like them or not, that’s the change we have to deal with because if you are not featured, your competitor will. Here are three recent studies of Google’s Featured snippets you need to …

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How You Can Work around with LinkRisk Tool

Blogs, SEO / By connie

LinkRisk started out as a tool designed to help you find your most dangerous links. However, it has since grown into a seriously powerful suite of SEO tools. There’s a lot more to LinkRisk than identifying problem links now, and I’d like to showcase some of the features that I feel are well worth telling you about. There are …

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Using The Bold Tag on Your Text to Google

Google, News, SEO / By connie

Since the early days of SEO, SEOs have been looking for anything to tweak on page to impact their rankings – including using the bold tag on your text. If you want to emphasis words on your page, you bold them on the web and they stand out. But does that give you a little more ranking …

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Outrageous Ideas You Can Do With GOOGLE DATA STUDIO

Blogs, Google, PPC / By connie

What is Google Data Studio? For those of you who don’t already know, Google Data Studio is a dashboard and reporting tool that is easy to use, customize, and share. It allows you to transform your data into appealing and informative reports for your audience. It’s a great tool to track KPIs that support business …

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A new option serves up an easy ad-testing scenario

Google, News, Social Media / By connie

For several months now, Google has been encouraging advertisers to run many ad variations in their ad groups. The message is essentially, “Ditch your manual A/B testing and let our machine learning-powered systems figure out the best ad with the best mix of extensions to show for each auction scenario.” Now, it looks like Google …

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Quick Tips Regarding TO ADOBE ANALYTICS

Blogs, Google, News, SEO / By connie

While most digital analysts understand Google Analytics, many can find Adobe Analytics to be a complete mystery. If you are one of those people, you’ve come to the right place. Let’s dig into Adobe Analytics and get you up to speed! First, let’s establish why Adobe Analytics is important to understand, and define some dimension …

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Google Moved Google Posts into Google My Business

Blogs, Google, News, SEO, Social Media / By connie

After much anticipation, Google Posts is finally available to all small businesses. The content will appear in both Google search and maps results. Google Posts is now rolling out to all small businesses that use the Google My Business (GMB) platform. Google just announced the rollout late this afternoon. A couple of weeks ago, the …

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Small Business Owners Expect Growth in 2013

Blogs / By connie

A new report from Bank of America found that small business owners are optimistic about 2013. “Heading into 2013, small business owners have a high level of confidence in their ability to build and sustain a successful business,” said Dean Anthanasia, Preferred and Small Business executive at Bank of America. Below are some highlights from the …

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Adwords News: Google’s unbelievable slump

PPC / By connie

Unbeatable. Unshakeable. These are two words that best describe Google despite their reported slump in earnings. It has been reported that Google lost 20% in net profits last year amounting to $2.18 billion. It was disclosed by RR Donnelly, Google’s bookkeeping firm that shares plunged to a measly 8% and has affected trading after 20 …

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