Roofing companies provide valuable services to residential and commercial property owners. The roofing industry is constantly evolving, so it’s important to keep up with the latest industry developments to offer your customers the best possible services.
To stay ahead of the competition, you must market your business. Traditional forms of marketing, such as print ads and TV commercials, can be expensive and often have a limited reach. Social media marketing is one of the most affordable and effective ways to promote your brand and business. You can reach new consumers, create quality leads, and expand your business with the right marketing plan.
Panorama Press Marketing and Media is an experienced marketing firm you can trust to grow your roofing business with our specialized and affordable social media marketing strategies. We provide a completely managed, one-stop-shop for all of your social media needs. We can assist you with anything from building your brand identity to planning and implementing a strategy to reach your target audience. We’ll handle all of the work so you can focus on what really matters: building your roofing company.
SOCIAL MEDIA MANAGEMENT
Your business needs a plan to grow, increase traffic on your website and generate new customers. We can help you by running specific social media campaigns to reach a wider target audience, driving more clicks to your company and the services you provide. For example, a proven strategy on social media is to promote your business with sales, special offers, and discounts. This generates leads and drives traffic to your website while building excitement around your brand. Think about what kind of promotions you can offer your followers. Everyone loves a good deal, so this is a great way to attract new customers and grow your social media following.
Facebook: Facebook ads are the best way to reach your target audience. This type of advertising allows you to choose who sees your ads based on age, location, interests, and more. This ensures that your ads are seen by people who are interested in what you are offering.
Twitter: Twitter is an engaging platform for different types of marketing campaigns. You choose the objective that best suits your needs, including tweet engagements (retweets or favorites), website clicks, increasing followers, app installations, and more.
YouTube: YouTube has over 400 hours of video content uploaded every second and is the second largest search engine. Unlike television, you can target your ad only to people who will most likely enjoy it. YouTube advertising is incredibly easy- you just need to connect it with an AdWords account.
LinkedIn: LinkedIn Ads are a great way to engage with business to business (B2B) customers. LinkedIn has two options to advertise: cost per click or cost per million impressions (CPM).
Social Media Analytics and Reporting
To succeed with social media marketing, you need to track your progress by analyzing your results. Our social media analytics lets clients see how their audience responds to specific messages. This data will help you determine what’s working and what’s not so you can adjust your strategy accordingly.
Brand and Reputation Management
You want to know what people say about your roofing business on social media and online. We can monitor and look for any new mentions on blogs or review sites, whether positive or negative. We can mitigate any negative comments before they hurt your reputation. People will remember and recommend your business if you are proactive and engage with your customers. This also shows that you care about your customers and their experience with your company.
Panorama Press is the marketing agency you need to grow your home services business. We provide affordable, customized strategies to increase your brand recognition and customer base. We’ve worked with start-up, small, and large companies to develop and improve their social media engagement. You can reach new customers, generate solid leads, and grow your roofing business with the right social media marketing strategies.