This week, Google celebrated its 19th birthday. A lot has changed in nearly two decades. Rather than relying primarily on PageRank to evaluate the quality of web pages, Google now uses a whole array of techniques to suggest a wide range of content in response to queries, from simple direct answers to multimedia audio and video files.
With loads of guesswork and assumptions, the debate about Google ranking factors is never-ending and evolves with every algorithm update. What’s on the rise, what’s on the decline, and what still works?
At SMX East, several sessions look closely at today’s most important ranking considerations. In SEO Ranking Factors In 2017: What’s Important, What’s Not, you’ll hear the results of comprehensive studies undertaken by Searchmetrics and SEMRush, which looked at millions of sites to determine what separated winners from losers. You’ll also hear a case study from Herndon Hasty, SEO for the Container Store, which battles with formidable competition from Amazon, Walmart and other e-commerce giants.
Shari Thurow has been practicing SEO and carefully observing Google since its inception. In her always popular Search Engine-Friendly Web Design session, you’ll learn how to create search engine-friendly sites that are equally appealing to human visitors. And you’ll get juicy insights into critical aspects of SEO, including:
- Wayfinder sitemaps vs. XML sitemaps
- guidelines for mobile-friendly URL structure
- mobile readability tools, techniques and guidelines
- parallax design & mobile UX: Dos & don’ts
And if you have questions about particular strategies or techniques, be sure to attend the Meet The SEOs session. During this PowerPoint-free panel, veteran SEOs answer your questions about search engine optimization. Got a puzzling issue? Wondering about a possible trend? Put it to the experts.