The digital space has given marketers massive reach and capability. But with that power comes responsibility, along with an obligation to protect data that can be recognized as personally identifiable information (PII). Recurring audits and safeguards built into your technical layer are critical to ensuring that PII doesn’t pass into your Google Analytics.
Read Cardinal Path’s guide to data security and privacy for:
- best practices for mitigating risks of PII and limiting chances of common occurrences.
- tips on assessing whether you have PII present within your GA account.
- approaches to auditing and solutions for resolving the issues of PII.
SOURCE URL: http://searchengineland.com