Objective: Create a marketing and promotional campaign for the 2018 Edisto Island Classic Paddleboard Race

Overview:

  • Event Name: Edisto Island Classic Race
  • Purpose of the Event: Proceeds will be donated to Animal Lovers of Edisto, a canine rescue
  • When: May 12, 2018 at 9:00 AM
  • Where: Edisto Watersports and Tackle
  • Target Market: Island Visitors & Sports Enthusiasts

Panorama Marketing and Media services for this project include the following:

Market Segmentation

We identified a specific target market for this event and developed an effective  campaign to convert them into potential customers.

Branding

After careful analyzation and brainstorming, our team of graphic designers created a unique and appealing logo to best embody the race. This logo will be included in all of our promotional materials, including flyers and posters for the event. It will also be used on different social media platforms to promote the event as well.

Promotional Materials

Below is the promotional flyer that we designed for Edisto’s event. It will be distributed in specifically targeted areas to reach the maximum number of potential customers.

 

This poster contains details about Sponsorship Packages that are available to potential sponsors of the event to purchase. There are four package options to choose from- Bronze, Silver, Gold and Platinum, each with a different cost and benefits. Each package will result in a win-win scenario for both Edisto and sponsors.

 

Advertising and Public Relations

We develop specific and creative advertising tools directed to the target market. These tools aim to capture the interest of potential customers and for them to take action.

Social Media Marketing

To spread the word about the event, we apply strategic placement of advertisements on various social media platforms. Our team also handles any questions from potential participants and sponsors.

Post-Event Evaluation

Panorama Press has survey forms for the participants and sponsors in order  to get their feedback about their experience with the event. We will have a post-event meeting with Edisto and re-cap the entire event from planning to execution, to identify the strengths as well as any  areas that may need improvement.

 

Panorama Marketing and Media doesn’t just deliver, we deliver with excellence! This is just a small preview of what we can do for you. Let our experienced marketing team help you reach your maximum potential for your event.

Call (678) 391-9136 to schedule a free, no-obligation assessment with us. You can also email us at marketing@panoramapress.net or you can stop by our office Monday through Friday, 8:00 AM – 4:00 PM.

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