Are you looking to increase online visibility and boost your ranking on Google Maps? If yes, then it’s time to start focusing on getting your location page SEO basics in order. With a little research and effort, you can quickly tap into the power of location page SEO, and the key performance indicators associated with it, to help you stand out from the rest and drive conversions.
What is location page SEO?
In the current digital age, the old school pen and paper directory listings are being replaced with a more powerful and natural type of visibility – location page SEO. To make such visibility possible, businesses must optimize their content and focus on improving the visibility of the location page. Location page SEO is a set of strategies that help to increase the visibility of a business location page on Google Maps, and other local search engines. It results in improved organic visibility in search engine results pages (SERPs).
Why is location page SEO important?
Now that you know what location page SEO is, it’s time to focus on the importance of this tactic. As digital marketing continues to grow, businesses must understand that potential customers are turning to online searches and resources to find services and information. Since it’s estimated that 79% of consumers in the US use online search engines to locate local businesses, ensuring that your business is visible online is increasingly becoming a necessity.
Location page SEO is important for potential customers because it helps to ensure that your business stays visible to them when they’re looking for local services or products. Additionally, a strong location page SEO foundation ensures that your business is visible to those searching on mobile devices, which is exceptionally beneficial since more than 50% of all online searches are done on mobile devices.
Best practices for Google rankings
Now that you know why location page SEO is important, let’s discuss the best practices for ranking on Google. First and foremost, you must ensure that you have a well-optimized location page. Such a page should include the business address, phone number, and a short description that accurately describes the services and products provided. It’s also important to make sure all information is up-to-date and accurate.
Other tips to consider include optimizing your content with locations, such as city or state, and relevant search terms, such as plumbers. It is also beneficial to take advantage of free and paid local listings to ensure that your business is visible on local search engine results. Additionally, it’s important to respond to reviews and set up pages on social media networks to help drive more visibility and better engagement.
Additionally, website optimization is another key element of location page SEO. On-page optimization is the process of optimizing and formatting your website and content according to search engine algorithms. This way, you’ll be able to ensure that your business pops up at the top of the SERPs, bringing you more visibility.
Location page SEO is essential to increasing visibility and improving the ranking of your business in local SERPs. By optimizing your content and using best practices such as optimizing your website, engaging in reviews, and taking advantage of free and paid local listings, you’ll be able to quickly and efficiently increase visibility on the web. With a bit of effort and time, you can increase customer traffic and boost customer acquisition for your business.
Ready to start optimizing your location page SEO? Contact Panorama Press Marketing and Media to learn more about the numerous benefits of their services and how they can help you start your journey towards improved local ranking. With their help, you can start ranking better on Google Maps and SERPs so you can stand out from the competition.
Panorama Press’ team of experienced professionals can help you create the best SEO practices for your location page. Interested in learning more? Give us a call at (678) 391-9136 to get started.
