Accurate and Complete Listings
The basis of every marketing strategy is to increase a company’s online presence. Driving traffic to your website and getting noticed by search engines is the key component.
Accurate listings are the first step in online marketing. More than 40% of online listings are
not correct. Search engines need to know you are the right business, with the right address, website, and phone number. It’s vital that your business listings are accurate and complete. Correct information will increase your local visibility and help your website rank higher in organic and local search results. Consumers often blame businesses when their information is wrong, with nearly 75% of people stating that they lose trust in a brand when business listings are incorrect.
Standard Website vs Mobile Website
A company’s mobile site will be very streamlined compared to the standard website. However, you’ll still want to incorporate the same branding elements. For those that are already familiar with your company, a similar mobile design will make them feel comfortable, which is an important consideration for your most loyal customers. It should reflect and promote the essence of your brand.
A Mobile Visitor is simply looking for a few key elements:
- Directions to your office
- Click-to-call phone number
- Map of your location
What they’re not looking for are lengthy staff bios, your mission statement or your latest blogs and press releases.
A Mobile Site should:
- Be as simple as possible
- Have a minimum number of pages
- Have a streamlined layout
- Utilize easy to click buttons, dropdown menus, checklists and pre-populated fields
At Panorama Press, we have partnered with all four of the major listing data companies in order to create a complete listing and correction syndication. These providers are referenced by over 300 online listing directories and they distribute business information all over the internet. By delivering concise and accurate information about your business, search results show up more for potential local customers to find you and contact you!
Give us call at 678-391-9136 and let us show you how you can grow your business and increase your profits by having accurate and easy to read contact information.