Search Engine Marketing (SEM) or also known as Paid Search or Paid Advertisements is one of the best ways to acquire new potential customers. There are three famous platforms from where you can know more about SEM, especially for beginners: Google Adwords, Bing Ads, and Yahoo: Search Ads. They provide tutorials and they offer guidelines. In addition, Google’s Insider’s Guide to Adwords is another platform for a worth-browsing information. On the other hand, Search Engine Online provides news, tutorials, useful information that a company will surely need to ensure visibility on the internet and increase in web traffic.