Billboards, magazine ads, radio commercials, and other traditional marketing methods are no longer the most effective ways to get your business noticed. In today’s digital and social media connected world, almost every business is going online to not only reach a broader target audience, but to also save on marketing costs. Even though it may take a while to get accustomed to the social media algorithms, the payoff is incredible. Social media allows you to increase your visibility, help you generate leads, boost your sales, connect with your audience, and humanize your brand.
One social media platform that can completely transform your brand is Facebook. The king of social media is said to have 1.62 billion users daily, making it the best platform to tap into if you want to ramp up your marketing efforts. Let’s take a look at how Facebook can help you.
Facebook has grown tremendously from what was initially a place for people to connect with friends and family, to a hub where you can pretty much share anything. Businesses are now part of that as well. With the integration of ads on Facebook and businesses linking their success to the ads they post, it looks like there is no slowing down this aspect of Facebook.
Facebook was the first to introduce the concept of “Pages”. This idea then extended to business accounts on Instagram, Twitter and other social media sites to promote any service, product or brand. By curating content that draws people to whatever niche your business or brand is involved in, it increases your visibility and ability to attract new customers and keep your existing customers engaged.
For example, someone owns a sports bar. In the past, there wouldn’t have been a way to quickly connect with patrons and potential new customers about upcoming promotions or to simply start conversions and interest. Such types of posts are game-changers; just a generic “Who will win between Team x and Team Y?” is enough to put that sports bar on the map. Responding to comments by your followers is also a big key to building a loyal following. It shows a sense of genuineness and connection that boosts your reputation or brand.
Sometimes, it’s not even how many followers you have. There are times where a solidly maintained base is better than a scaled million-follower type of vision. This is especially true when you are trying to get local customers and a local following.
FACEBOOK and PANORAMA PRESS
Panorama Press is a full-service digital and social media marketing agency in Atlanta that helps with brand awareness and advertising goals. With our team of dedicated experts and range of custom, personalized social media campaigns, you can get real, robust, and tangible returns. We provide social media management, social media marketing, and copywriting – all aimed at improving your online presence.
Serving clients nationwide since 2004, Panorama Press has firmly established itself as one of Atlanta’s top advertising agencies.