When it comes to building your business’s online presence, local SEO is a great tool to have in your toolbox. But how can you tell when it’s time to start using local SEO for your business? Here are a few signs that you may need to start leveraging local SEO to get your business back on track.
1. You’re Focusing on National SEO Too Much
For a lot of businesses, the goal of SEO is to make sure you rank for broad, national terms that have lots of search traffic. That’s great, but if you’re not incorporating local SEO into your strategy, those efforts may be going to waste.
When you focus too much on national SEO without leveraging local SEO, you’re missing out on the opportunity to connect with potential customers who are in your area. As a result, your business may be struggling to convert leads into customers. If you’re not seeing the returns you expect from your national SEO efforts, it’s time to start looking at local SEO as a way to supplement your national strategy.
2. You Aren’t Generating Local Search Traffic
It’s easy to track your website’s monthly visitors, but when you start getting into local SEO metrics, things get a bit more complicated. Fortunately, a little bit of research can quickly tell you if you’re getting the local search traffic you need to succeed.
To start, you’ll want to log into your Google Analytics dashboard and look at how many of your visitors are coming from nearby areas. If you’re getting fewer visitors from nearby cities or towns, or if you’re starting to trail off in general, then it’s time to think about boosting your local SEO efforts and targeting local searches.
3. You’re Just Not Appearing in the Local Search Results
Another sign that you may need to focus on local SEO is if you’re just not appearing in the local search results. This is less of an issue for businesses that have multiple locations or are targeting national audiences, but for smaller businesses with only one or two locations, local search is incredibly important.
To tell if your website is appearing in the local search results, type in a keyword and a city or town name into Google. If your business isn’t appearing in the local search results, it’s time to invest in local SEO.
4. You’re Lacking the Right Reviews
If you’re not leveraging local SEO, then you’re missing out on some important customer feedback. That’s because local businesses use reviews to stand out and offer the best services possible. If you’re not appearing in local searches, then you’re missing out on the opportunity to get feedback from potential customers about your service.
Take some time to look at your business’s current reviews. Are there enough reviews from customers? Are those reviews positive? If you’re lacking the right reviews to draw potential customers in, it’s time to focus on local SEO and start collecting more feedback.
Local SEO can be an effective tool for building your online presence and drawing customers to your business. But sometimes, it’s hard to know when it’s time to start investing in local SEO.
For businesses that are focusing too much on national SEO, aren’t getting local search traffic, aren’t appearing in the local search results, or lack the right reviews, local SEO can be an effective tool to boost business and get back on track. If any of these points sound familiar, then it’s time to start looking into local SEO as a way to supplement your existing SEO strategy and get the results you need.
Do you want to make sure your local business stands out? One important component that should not be overlooked is local SEO. Having a well-funded, localized approach to search engine optimization can make sure your business is seen by potential customers in your area.
At Panorama Press, we have the experience and capabilities to make your digital presence stand out from the competition. Our talented SEO team can make sure your business content, such as visually appealing website designs and engaging graphics, are matched with the right keywords and phrases to make sure potential customers will find you through popular search engines like Google, Bing, and Yahoo.
We offer unique plans to suit the marketing needs of small- and medium-sized businesses, ensuring your content is optimized to reach the most in your local area. From creating campaigns that are tailored to target mobile users to creating and managing several SEO diagnostic tools such as Google My Business and Google Analytics, Panorama Press can handle all your SEO needs.
If you’re looking to make sure your local business stands out online, make sure you contact Panorama Press today at 678-391-9136. Our experienced team can develop a strategy tailored to your individual SEO needs and make sure your business is seen in your area. Don’t miss the opportunity to stand out—contact us today!