Looking for ways to market your painting business?
Panorama Press got the best tips on how you can bring in more customers and make it easier than ever before. Whether starting out as a new painter or trying desperately hard just one client at this time – there are many steps that need to be taken if we want your company’s success rate high enough.
When it comes to marketing your painting business, many strategies work for almost any industry. We’ll show you tips on how best to approach advertising and reach customers with the capabilities of this particular company!
Painting is an expensive and time-consuming process, which can be difficult to manage as a business owner. To save yourself some hassle in the future:
- Decide whether you want residential or commercial painting leads
- Research your audience (where they spend their online time)
- Make sure that engaging them will actually give off more sales opportunities.
You might be wondering how to advertise your painting and decorating services. Well, in this article we’ll share a few house advertising ideas for residential clients as well as commercial ones!
To get the most out of your paint business, you need to use every tool at your disposal. From traditional advertising methods like flyers and posters in person or through social media sites such as Facebook Advertising with Google AdWords PPC campaigns can help make sure people are aware that painting services exist – but what about those who don’t see it coming?
What should they do if their city has no advertisement for painters right on its streets?! Luckily there’s an answer: digital marketing! With so many different platforms available nowadays (including mobile apps), getting a wide reach is easier than ever before without having to spend too much time. This type of marketing strategy can bring you up to a constant lead generation.
Offline Advertising
Door-to-door Painting Business Marketing
When you start your business, one of the best ways is to go door-to-door. It may seem scary or intrusive at first, but it really helps! One tip for getting started with this marketing strategy would be looking into neighborhoods that are part of Homeowners Associations because they usually require their homes to be painted often (usually 8 – 10 years).
Door-to-door marketing is a great way to start building your business and attracting clients. Many entrepreneurs are too intimidated or worried about getting hurt that they don’t do it, but this means more leads for you! It’s also extremely inexpensive – especially when compared with other forms of advertising like flyers or cards, which can be very costly in comparison.
This type of direct engagement makes an impact because people feel as though their needs have been met by someone who really cares; these personal connections build trust & confidence.
When you go to the door and introduce yourself, your output tone of voice must be professional. If someone answers or will allow access for a free estimate from one of our painters, then all we need to do now are giving them some information about ourselves- what types of paintings, etc., and wait until they’re ready!
You might be surprised to know that a few people every hour will say “yes” when you go door-to-door. Even those who are not interested now could keep your business in their minds for the future, so don’t give up!
One of the best and most trusted “Home Services Marketing Agency” today is Panorama Press.
Panorama Press has been providing Home Services Marketing for years, so you always be assured of professional and affordable work from us.
We’ll help you reach more potential clients and earn them as loyal customers by building a custom campaign that speaks directly to their needs. Call (678) 391-9136 today to schedule an appointment or email us at marketing@panoramapress.net.
Yard Signs
Yard signs are a great way to advertise your business when painting houses. The best part about them? You can put up as many lawn sign projects on the client’s property without investing too much time or money in order- just ask!
This will give you some free marketing. Make sure there is a room above ground level so people driving by see clearly which company has painted what home before deciding who gets talked into hiring someone new.
Partnerships with Other Local Businesses
The best way to find new clients is by networking with people in your area. You can also promote yourself and get noticed, like a local moving service or hardware store that might be interested if you do the same for them! For example, reaching out on social media platforms such as Facebook where many realtors post their needs of painters so they’ll see these advertisements instead of just one person saying “I’m open.”
Doorhangers
To leave door hangers for your next job, first put on a pair of gloves and then use the marker to write “Thank You” on each flyer.
Brochures and Flyers
Leaflet distribution is a great way to get the word out about your painting services. It’s also effective when you have an event or show coming up, as people will see what they can expect from their experience with this company and want it again!
You could post flyers at hardware stores around town that are relevant in nature – say “Paint Your Home Or Room” while distributing them during times where there might be high traffic flow (which would be morning hours).
Company Vehicle
When you invest in a vehicle with clear graphics and signs of your company, it will also allow for constant advertising. Even if the interior design is not done yet people can see this truck when they are driving by which could lead them into remembering what kind of paint colors were used at their last house painting job!
Online Marketing
With the rise of internet access, more and more people are using online platforms to find business solutions. Painting is one such example; you must be aware that your painting company needs an active web presence if it hopes for success in this digital era! Here’s how we can help:
Your Website
You need a site that will make it easy for people to find you and learn more about your business. Custom websites are proven effective in increasing the customer base, so set up an account today!
Your website is your business 24/7 sales rep. Having a detailed landing page consumers will look to you for paint services and other related needs, so it’s important that they can find you easily online!
The local pack (the box at the top of a Google search which gives an overview on businesses in close proximity) gets 44% total clicks while scrolling through SERPs; this tells us where people are clicking when performing searches within certain areas – namely hometowns or neighborhoods where residents might be looking specifically thing like “painting.”
To make a splash in the painting sector, you need to find your niche and become an authority. This requires not only creating a user-friendly website but also promoting it through SEO so that search engines rank your site higher for relevant keywords! A good way do this would be with fast loading times or prominent call-outs from buttons on sticky menus which will help convert more leads into customers when they visit
In order words: Positioning yourself as a professional painter isn’t just about having quality products; It’s all about being able to reach potential clients who may never have heard of.
To be successful in the paint business, you need to have a great website design. It’s not just about showing off your work – it also needs testimonials from happy customers and information on services offered as well as frequently asked questions that will help potential clients choose what they want to be done (or how much time an expert would spend painting something). A contact form or quote request makes sure people can get hold of someone quickly if needed.
If you need in on website creation, Panorama Press can offer you help on this matter.
As a trusted Home Services Marketing Agency we will help you reach more potential clients and earn them as loyal customers by building a custom campaign that speaks directly to their needs. Call (678) 391-9136 today to schedule an appointment or email us at marketing@panoramapress.net.
Google Ads and Google My Business
To make sure that your business is found when people search for local painting services, list it on Google My Business. This will give homeowners an easy way to contact you and invest in ads through the company website or social media accounts with their specific target audience.
Social Media
You can also use social media marketing to reach out to homeowners or commercial representatives who post on these platforms. Posting regularly is the key, so make sure you are always online and ready for engagement! You may want to create pre-made images that showcase your work in an artistic way as well if this will drive people’s interest and generate qualified leads even more (plus it’s fun).
Commercials have found success with Facebook 52% of consumers discovered businesses last year through Facebook which was more than yelp/google reviews, making Instagram a good choice too when posting creative pictures involving artistry instead of just seeing how many likes they got.
Listings in Local Contractor Directories
Craigslist is a great way to find local contractors, but it’s important not just post your job and hope for the best. Posting in popular neighborhoods with high foot traffic will give you more opportunities at leads.
The tone here needs an optimistic Professionalism.
Media Outreach
You can try reaching out to a local magazine and asking them if they would be interested in posting sponsored content about your business. Alternatively, you could hire someone who is excellent at writing insightful articles on niche websites for money-making purposes.
No two recipes combine online advertising with offline handling of customer acquisition differently; there’s no set budget either since this depends entirely upon what type of market spotlights yours will appear.
Create YouTube Videos of Your Work
Video is the new way to market your business, and it doesn’t require you to spend any money! Use video content on social media platforms like Facebook or Instagram for an easy yet effective marketing strategy that’s sure not going unnoticed.
A recent study by HubSpot found out people are now spending more time watching videos online every day than they did last year- a whopping 19%. This makes perfect sense considering how closely linked video-sharing apps such as YouTube tend to be with our favorite form of communication: Social Media. The average person spends just under three hours per week viewing these types of clips which means there must exist some seriously interested party out here.
The best way to show off your skills is through video. You can create pre-paint preparation or even introduce staff and their work in a creative way!
The tone should be professional, but not too formal since it’s about painting.
Word of Mouth
Word of mouth is always more trustworthy than social media or flyers. If you have satisfied customers, make sure to ask them for their peer reviews and referrals! You can also create a referral program where your loyal clients get rewarded with discounts on products in return for referring friends that end up purchasing from your store as well.
Just be careful about how much profit goes into this because it should still leave room left over at the end if there are no expenses incurred during running costs like payroll, etcetera.
If you need help in marketing your business Panorama Press is here to help you.
We’ll help you reach more potential clients and earn them as loyal customers by building a custom campaign that speaks directly to their needs. Call (678) 391-9136 today to schedule an appointment or email us at marketing@panoramapress.net.
