The digital age has changed the way information is accessed; data is now instantaneously transferred and accessible. This has created new opportunities for marketing strategies in the business world, none more effective than PPC (pay-per-click). So what exactly are Pay-Per-Click advertisements or PPC ads?

Pay-per-click advertisements or PPCs are internet marketing models where advertisers only pay providers when one of their ads is clicked, rather than just an ad placement.  Major providers of these PPCs are search engine companies such as GoogleAdwords, Yahoo! Search Marketing, and Microsoft Adcenter. These providers help your business in two main ways. One is through a search network. These advertisements appear to consumers that use their search engine directly. This method aims to attract more specific and target audiences, yielding more conversions than the normal click-through. The second way is through a content network. The content network is the direct counterpart to the search network in that it is the content that comes from everywhere else but the search engine. Examples of these could be Gmail which GoogleAdwords supports. These search engines mine out the information from these other platforms and then send your advertisement if the content fits. 

PPCs can be a complicated and challenging strategy to implement because it requires knowledge of PPC marketing strategies and Search Engine Optimization (SEO). Without adequate knowledge of these, it can be difficult to create an effective PPC marketing plan. Your advertisements need to be informative, eye-catching, and with just the right amount of keywords to achieve maximum efficiency. 

Panorama Press Marketing & Media can help you navigate this marketing strategy and create effective PPC ads. We are a top marketing firm in the Atlanta area, with over 20 years of experience in the industry

We have helped our clients who had previously struggled with the basics with a personalized Google Adwords consultation and with our Google AdWords services. We are an Adwords certified company that listens, understands, and finds effective ways to achieve your business goals through personalized, creative, and innovative ways.  We succeed when our clients succeed! If you’re looking for a top marketing firm to help grow your business or brand, contact the team at Panorama Press today.

For more information on how we can take your business to the next level, send us an email at marketing@panoramapress.net or simply call our office at 678-391-9136.

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