Marketing with Google Plus
Google Plus is an interest-based platform where individuals with similar likes communicate, collaborate and create. Google Plus is the social aspect for Google, the world’s largest search engine company, and is integrated into every product and service- Search, Android, YouTube, Chrome, Local and Drive. It is unique because it functions as a micro-blogging, video-conferencing and community-based forum all at once. This allows multiple ways to share content with an interested audience.
Key Components of Google Plus:
- Google+ Business Listings
Google My Business can increase your visibility and allow you to be more discoverable on local and mobile searches. It gives potential customers the ability to call you, get directions to your business on Google Maps, and go to your website.
- Google Circles
Google+ Circles are a way to create subsets of people you’re connected to and share content and updates with them. Circles can be based on friends, customers, business partners, affiliates or influences you follow.
- Goggle Communities
Google+ Communities enable you to organize groups of people around a topic of conversation or a cause. This is a unique and easy way to network.
- Google Collections
Google+ Collections are a way to group your posts by topic. This feature allows you to categorize the content you share on Google+.
- Google Hangouts
Hangouts are used by business people, politicians, book authors and anyone who wants to connect and engage to an audience in an intimate way.
- Google Photos
Google Photos offers unlimited photo and video cloud storage, and apps for Android, iOS and desktop browsers.