How can Facebook help your business?
Facebook is a powerful marketing tool that allows your business to find, define and understand the demographics for your product or service. When you know who your customers are, you are able to provide the right audience with what they want.
Having a Facebook page for your business gives you the opportunity talk directly to your target audience and receive feedback from them. They are there because they are aware of your company. They want to receive useful information and learn more about your business from your Facebook page. Your business can also be collecting useful information from them through their participation; simply, a continuous focus group. A Facebook page also provides useful information about your fans and their interactions within your page. This allows you learn a lot about what they want through their interaction, comments and feedback.
- 100+ million U.S. users
- Average user spends about 1 hour per day on Facebook
- Average Facebook user has 130 friends
- Facebook marketing benefits small businesses the most
- Through Facebook, small businesses can compete with larger corporations
Perhaps one of the biggest benefits of having a Facebook page for your business is the ability to have status updates, shared links and videos, and have other information appear in your fans’ news feeds once they “like” your page. Consumers are using the site to find products, services and brands. Facebook and other social networks make it easier for potential customers to find your business. Once they find you, they are more likely to remember your business/brand and share it with their friends on Facebook.