E-mail marketing is a way to directly reach thousands of potential customers at a relatively low cost, when compared to advertising or other forms of media exposure. Unlike spam, direct e-mail marketing reaches those interested in your type of product or business. It is a unique way to directly get your message across through an attractive mix of graphics, text, and links to people who may have never heard of your business.
E-mail marketing also provides a simple and easy way to track how effective a particular campaign is. By keeping track of how many hits and conversions your website gets after an e-mail blast, it’s easy to gauge whether this method works for your company. It’s also an excellent way to bring back existing customers to your website and keep them updated on your company’s latest products, deals, and news.
At Panorama Marketing & Media, we KNOW e-mail marketing and what works and what doesn’t. After a comprehensive consultation, our marketing team will custom tailor an email campaign that will engage your target audience, drive traffic to your website, boost your social media presence, as well as increase revenue and brand exposure. We have the strategies and implementation tools necessary to achieve the best possible brand engagement and ROI (return on investment).