Trade Show Marketing: Why do Trade shows typically produce lower-cost leads than other communications strategies?

Trade Show Marketing: Why Trade Shows Produce Low-cost Leads

Trade shows typically produce lower-cost leads than other communications strategies. They’re the best vehicle for a new company to attract its first customers and the most cost-effective way for small manufacturers with specialized products to find prospects. Many times, small companies lack the resources to discover which companies need their product. At a major industry …

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