SEO

Size May Not Matter, But Site Speed Does

In Google’s world, site speed matters. And the search giant is pushing hard on AMP, its open source initiative to improve web page speed and performance for mobile users. But that speed comes at a cost for digital marketers. AMP eliminates scripts — including the scripts that help you track […]

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For a Higher Ranking on Google You MUST Have High Quality Content

Google has long stressed the importance of “high-quality content” but has provided little, if any, help for those seeking to create it. Until now. Last month, Google’s Developer Relations Group publicly published five different guides aimed at helping its own creators “striving for high-quality documentation.” And “documentation,” when posted online, means digital content. Now […]

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Choose Your Target Audience Wisely

These days, there are so many audience possibilities that it can be confusing to figure out where to begin. Not all audiences are created equal, though — so in this article, I’ll discuss several that we like to use to amplify our marketing efforts. Specifically, I’ll cover similar audiences, Google […]

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What is Really, Truly Important in SEO Rankings

This week, Google celebrated its 19th birthday. A lot has changed in nearly two decades. Rather than relying primarily on PageRank to evaluate the quality of web pages, Google now uses a whole array of techniques to suggest a wide range of content in response to queries, from simple direct answers to multimedia audio […]

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Easy Tips to Build Links Quickly

Without a solid base of links, your site won’t be competitive in the SERPs — even if you do everything else right. But building your first few links can be difficult and discouraging, especially for new websites. Never fear — Rand is here to share three relatively quick, easy, and […]

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Is Your SEO Strategy Working?

Columnist Thomas Stern shows how a content audit, when done right, can help you assess whether your content is relevant not only to your brand goals and SEO objectives, but also to the customer’s needs. Google has thrown a ton of changes at marketers over the last few years. From […]

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Simple Rules for Choosing a Domain Name

Getting a domain name doesn’t have to be complicated or expensive. The internet is generally the first place people look for information on just about everything. That’s why when you register a domain name, or several, it’s an important step for making sure businesses can be found — even without […]

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Finally Google Fixed Google Reminders Feature

Google has finally fixed the set a reminder feature in Google search. We first reported the issue a few weeks ago and I’ve been tracking it since and as of yesterday, last night specifically, the feature started working again. In short, you can go to Google and search for [set a reminder] […]

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Protect your Google Analytics Data

The digital space has given marketers massive reach and capability. But with that power comes responsibility, along with an obligation to protect data that can be recognized as personally identifiable information (PII). Recurring audits and safeguards built into your technical layer are critical to ensuring that PII doesn’t pass into […]

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Enterprise SEO Platforms: A Marketer’s Guide

MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide ” examines the market for enterprise SEO tools software and the considerations involved in implementing SEO management platforms. The 42-page report reviews the explosion of SEO Tools, plus the latest trends, opportunities and challenges. In this report you will learn: who the […]

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Improving Your website’s SEO and user experience

At my startup, LSEO, we recently ran an internal link audit to help inform and refine our growth marketing strategy. With multiple freelancers and staff writers constantly contributing content, our site has more than tripled in size in the past two years. Unfortunately, running a massive content marketing initiative with […]

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Checking Competitor’s Backlinks

Welcome to the newest installment of our educational Next Level series! In our last episode, Brian Childs equipped copywriters with the tools they need to succeed with SEO. Today, he’s back to share how to use Open Site Explorer to find linking opportunities based upon your competitors’ external inbound links. Read […]

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Best Blogs to Follow About Failed Link Building Campaigns

We’ve created more than 800 content campaigns at Fractl over the years, and we’d be lying if we told you every single one was a hit. The Internet is a finicky place. You can’t predict with 100% accuracy if your content will perform well. Sometimes what we think is going […]

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SEO Ideas, Strategies, and Tactics

“You don’t have an SEO strategy problem. You have an organizational efficacy problem.” That is typically what I tell our new clients at Red Door Interactive (RDI). Poor organizational efficacy can be caused by several things, most commonly a lack of labor, a lack of knowledge, or a lack of […]

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