News

Watch Out Google…Amazon in Coming Your Way

Yesterday, Amazon announced third-quarter earnings. The company reported sales growth of 34 percent to $43.7 billion. A year ago, Amazon reported $32.7 billion in sales. For the purposes of this post, the noteworthy part is Amazon’s “other” revenue, which is basically advertising. Buried at the bottom of the Net Sales chart in the press release […]

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Google Assistant Offering Family Fun Night

The battle of the smart speakers and home assistants is in full swing. And both Amazon and Google think that gaming and fun will help provide a competitive edge. Amazon introduced Echo Buttons, which enable families to play Alexa-based games together, in September. Today Google announced a trove of games for families and kids: […]

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Finally Google Fixed Google Reminders Feature

Google has finally fixed the set a reminder feature in Google search. We first reported the issue a few weeks ago and I’ve been tracking it since and as of yesterday, last night specifically, the feature started working again. In short, you can go to Google and search for [set a reminder] […]

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Bing Ads (DSA) is expanding to and now available to US advertisers

Ads are automatically matched to queries based on advertisers’ website content. Bing Ads’ testing of Dynamic Search Ads (DSA) is expanding to and now available to US advertisers. From Thursday’s announcement: DSA is designed to help advertisers increase their impression volume, increase search term coverage and drive incremental clicks and conversions, […]

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Google Has Confirmed They Have Blacklisted Some Ad Buyers

These ad buyers set irresponsible campaign parameters, which caused a decline in ad coverage and a drop in fill-rate. Google has confirmed they have blacklisted some ad buyers after they exploited their ad system, which resulted in AdSense publishers noticing declines in their CPCs over the past few days. Google has addressed […]

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SEOs and SEMs making an impact in the Search Marketing Community

Search marketers are uniquely qualified to lead in the new “martech era” We get it. Marketing is now a software-powered discipline that blends the art of creative and science of data. New technologies are deeply interwoven into marketing operations and strategy. Effectively harnessing them demands new capabilities, talent and management. […]

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SEO Business Strategy

Working as an SEO, it’s crucial that you’re ready to embrace changes in the SEO landscape, keep your finger on the pulse of Google’s updates, integrate and evaluate changes through on-site and off-site testing, build outreach campaigns, and all the other required tasks we love so much. Implementing all of […]

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Using The Bold Tag on Your Text to Google

Since the early days of SEO, SEOs have been looking for anything to tweak on page to impact their rankings – including using the bold tag on your text. If you want to emphasis words on your page, you bold them on the web and they stand out. But does that give you a little more […]

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