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Lead Generation

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Lead Generation Tip: four ways to make your voice mail fun, memorable, and a better marketing tool

Lead Generation Tip: four ways to make your voice mail fun, memorable, and a better marketing tool

“Thank you for calling. Today is Monday, March 17th. I’ll be in meetings all morning and… blah, blah, blah…” Voice mail is one of those “conveniences” most people love to hate. They hate recording an outbound greeting, and they hate leaving inbound messages. But using voice mail doesn’t have to be as painful as a …

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Lead Generation Tip: You must create a balance between the emotion to trigger the sale, and the logic to justify the purchase

Lead Generation Tip: You must create a balance between the emotion to trigger the sale, and the logic to justify the purchase

John Patterson, known as the father of American salesmanship, is responsible for many of the modern sales practices used today. His work with the National Cash Register Company (NCR) changed the way salespeople think about marketing and selling their products. In his book entitled The Patterson Principles of Selling, modern sales expert Jeffrey Gitomer unpacks …

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Lead Generation Tip: wasting your time tracking down lukewarm leads and prospects?

Lead Generation Tip: wasting your time tracking down lukewarm leads and prospects?

What exactly is a TIP, and how does it work? In his book Getting the Second Appointment, author Anthony Parinello describes this sales weapon as, “a tool that helps you to eliminate individuals and organizations that are likely to waste your time.” TIP stands for Template of Ideal Prospects, and it works to qualify your …

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Lead Generation Tip: Always focus your efforts on the markets, prospects, and activities that offer you the highest probability of a payoff.

Lead Generation Tip: Always focus your efforts on the markets, prospects, and activities that offer you the highest probability of a payoff.

Are you wasting your time, money, and enthusiasm on people who sincerely aren’t interested in what you have to offer? Instead of looking for suspects who may have the capacity to buy your product or service some day down the road, start seeking prospects who are qualified to do so today. In other words, go …

Lead Generation Tip: Always focus your efforts on the markets, prospects, and activities that offer you the highest probability of a payoff. Read More »