Lead Generation

Lead Generation Tip: You must create a balance between the emotion to trigger the sale, and the logic to justify the purchase

John Patterson, known as the father of American salesmanship, is responsible for many of the modern sales practices used today. His work with the National Cash Register Company (NCR) changed the way salespeople think about marketing and selling their products. In his book entitled The Patterson Principles of Selling, modern sales expert […]

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Lead Generation Tip: Always focus your efforts on the markets, prospects, and activities that offer you the highest probability of a payoff.

Are you wasting your time, money, and enthusiasm on people who sincerely aren’t interested in what you have to offer? Instead of looking for suspects who may have the capacity to buy your product or service some day down the road, start seeking prospects who are qualified to do so today. In other words, […]

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