Turn An Underperforming Landing Page Into A Star Player
Here are 8 tips to help you turn an underperforming landing page into a star player. 1. Create a unique landing page. The first rule of thumb for PPC campaigns is: NEVER send your PPC campaigns to your home page, NEVER. Got that, NEVER! (Pardon the all caps, people.) By itself, your home page isn’t designed …
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