What is Google Data Studio? For those of you who don’t already know, Google Data Studio is a dashboard and reporting tool that is easy to use, customize, and share. It allows you to transform your data into appealing and informative reports for your audience. It’s a great tool to track KPIs that support business …
Outrageous Ideas You Can Do With GOOGLE DATA STUDIO Read More »
For several months now, Google has been encouraging advertisers to run many ad variations in their ad groups. The message is essentially, “Ditch your manual A/B testing and let our machine learning-powered systems figure out the best ad with the best mix of extensions to show for each auction scenario.” Now, it looks like Google …
A New Option Serves up an Easy Ad-testing Scenario Read More »
While most digital analysts understand Google Analytics, many can find Adobe Analytics to be a complete mystery. If you are one of those people, you’ve come to the right place. Let’s dig into Adobe Analytics and get you up to speed! First, let’s establish why Adobe Analytics is important to understand, and define some dimension …
After much anticipation, Google Posts is finally available to all small businesses. The content will appear in both Google search and maps results. Google Posts is now rolling out to all small businesses that use the Google My Business (GMB) platform. Google just announced the rollout late this afternoon. A couple of weeks ago, the …
Google Moved Google Posts into Google My Business Read More »
Columnist Casie Gillette recaps a session from SMX Advanced on how to identify and respond to algorithm updates in an era where they are rarely announced or confirmed by Google. Times have changed. Gone are the days of yearly algorithm updates that would upend the search results and leave us scrambling. These days, it’s common …
What Advanced SEOs Need To Know About Algorithm Updates Read More »
Tessa Wegert For many digital marketers, the fall of 2011 might be remembered for bringing dynamic advertising to paid search. Google’s newest offering, said to flip “the search engine on its head,” does away with the traditional keyword advertising approach in lieu of matching landing pages with the right user search. Dynamic Search Ads is …
