A lot has changed since Google Search 360 Ads was developed more than ten years ago. The ways people search and the expectations for the ads they see have evolved and expanded. As a result, advertisers manage more complexity than ever before and turn to platforms like Search Ads 360 to simplify campaign management, measure …
Google has just announced a new type of campaign called Performance Max. This easy-to-manage, all-in-one automated campaign is designed to help you generate leads. Performance Max campaigns put your business goals front and center and allows automation to target your business goals above all else. Performance Max campaigns can serve in any of the placements …
Waze is one of largest community apps which guides the user from one location to another. Did you know that this useful app can also be an edge for your business? Knowing the metrics can help your company improve your SEO and generate new leads. Panorama has developed new techniques on how to handle search …
Panorama Excels in Another Google Certification: Waze Local Fundamentals Read More »
“I have been using Panorama for nearly 15 years for all my social media, PPC campaigns and web site design and building. A one stop shop in my book and Manuel does an excellent job in all areas of marketing on top of the worry free service he offers.” – Kenneth Lemal Thank you very …
Worry Free Service with Panorama Will Make You Loyal Read More »
Google continues to improve their services and they have recently launched Outstream Ads. Now, Video Ads won’t require placement within a YouTube video. This tool gives advertisers the ability to reach an audience when a YouTube video isn’t present. The videos will appear in banners for mobile web placements and as banners, interstitials, in-feed and …
Google is adding new filters to its trends data, making it possible to see search trends beyond web search. Now, you can find real-time search trends on specific search terms within YouTube, News and Image searches, along with Google Shopping. “We’re opening up more data to show what people in the world are looking for, …
Google Introduces a Better Filter to See Real-Time Search Trends Read More »
John Mueller from Google has a wonderful response to a question about duplicate content and how to measure how big of an issue it is on your web site. He posted it in the Google Webmaster Help forums.In short, he called duplicate content issues an issue SEOs can work on, on one of those rainy …
Duplicate Content- It’s All About Time Management Read More »
The battle of the smart speakers and home assistants is in full swing. And both Amazon and Google think that gaming and fun will help provide a competitive edge. Amazon introduced Echo Buttons, which enable families to play Alexa-based games together, in September. Today Google announced a trove of games for families and kids: “[T]he Google Assistant now has …
UPDATE: I am leaving this story as is but adding that my post was insensitive. I misinterpreted her question and embarrassed her. I am the one who should be embarrassed, not her. Here is my post, and I am sorry. Sometimes I don’t get how people can simply ask Google questions about how to spam …
Always, I Repeat, Always Follow the Google Guidelines! Read More »
Google seems to be testing a new look and user interface for the sitelinks in the Google search results snippets. I had two different people from India send me screen shots on Twitter, including @V_VipinYadav and @himani_kankaria. The new look shows the sitelinks lined up vertically instead of them in a side by side grid format. Here is …
