10 Ways to Create the Wrong Brochure

10 Ways to Create the Wrong Brochure     To be successful, a brochure needs to be produced with a precise objective and a target reader in mind. It’s best to create the least elaborate brochure likely to achieve its objectives. Deciding on Your PurposeBrochures fall into two broad categories […]

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How to Direct Mail That Sells

If it sells, it is creative. This, in essence, is the first rule of direct mail design, according to legendary designer and author, David Ogilvy. But what sells? Here are a few tips to keep in mind when designing your next direct mail marketing piece: The basics are in your […]

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