Trade Show Marketing: Why do Trade shows typically produce lower-cost leads than other communications strategies?

Trade shows typically produce lower-cost leads than other communications strategies. They’re the best vehicle for a new company to attract its first customers and the most cost-effective way for small manufacturers with specialized products to find prospects. Many times, small companies lack the resources to discover which companies need their […]

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Google’s TV commercials the most effective of all TV ads from dot-com companies, according to Ace Metrix.

Douglas Quenqua A combination of storytelling and market testing has made Google’s TV commercials the most effective of all TV ads from dot-com companies, according to Ace Metrix. The distinction comes just two years after Google began running television commercials. GoDaddy and daily deal sites like Groupon and LivingSocial dominated […]

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How to Direct Mail That Sells

If it sells, it is creative. This, in essence, is the first rule of direct mail design, according to legendary designer and author, David Ogilvy. But what sells? Here are a few tips to keep in mind when designing your next direct mail marketing piece: The basics are in your […]

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Social Media: Leverage Professional Contacts Via The LinkedIn Social Network, LinkedIn Groups & LinkedIn Personal Profile

LinkedIn has many tools beginning with a personal profile extending to a company profile and beyond that the ability to connect to many linked in groups. For professionals in the marketplace, a LinkedIn profile is a must. Potential employers, your current clients, prospective clients, and even coworkers expect to find […]

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Overview of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), and Inbound Marketing

Jim Caruso, CEO of MediaFirst, at the Atlanta Drupal User’s Group Overview of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), and Inbound Marketing The content includes an overview of search engine optimization (SEO), conversion rate optimization (CRO), and Inbound Marketing. The presentation includes best practices in SEO, search engine marketing (SEM), content, […]

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Social networks and social media tools leverage the distribution of press releases on LinkedIn, Twitter, Facebook, YouTube

B2B marketing efforts benefit from a stream of Press Releases, issued at least monthly. Readers see your press release, a.k.a. news release, in many media outlets: online, in print, on tablets, and formatted for mobile devices. Social networks and social media tools leverage the distribution of press releases on LinkedIn, Twitter, Facebook, […]

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