When we hear the term “search engine”, the first thing that comes to mind is Google. Google is undoubtedly the king of the web, but let’s not forget about its main rival and probably the most underrated search engine on the planet: Bing.
Bing is way behind Google, accounting for only 4% of the global search market. Nonetheless, it’s still integral for your business to get listed on its directory (Bing Places) to reach more qualified buyers and drive in more leads.
Bing searchers are said to have higher purchase intentions when searching for products and services. This is probably because over 70% of users are over the age of 35 and have a higher income. According to statistics, 38% of those who use Bing have a household income of $100,000 or more. If this is the demographic group you are targeting or are selling products that cater to this audience, you will have a greater chance of reaching them through Bing.
Already convinced that Bing is right for your business, but don’t know how to get started with it? Contact Panorama Press. We have SEO experts who are ready to help you claim and optimize your local listing on Bing so you can generate more traffic and reach a wider audience.