Turn finger traffic to foot traffic
How to reach the omnichannel customer
Gone are the days when a consumer casually pops into a store and walks the aisles until she finds a product that suits her. Life is more hectic now, technology is more accessible, and consumers are becoming more purposeful in how they shop.
According to an Adlucent survey, 70 percent of shoppers are multichannel consumers — purchasing products using a combination of online and in-store shopping. Is your digital strategy reaching the omnichannel consumer?
This white paper from Adlucent will walk you through:
- six ways retailers can use location-based digital ads to drive purchases in physical stores.
- success stories from companies that have mastered location-based advertising.
- reporting methods to show how digital campaigns are contributing to purchases in physical stores.