Businesses that don’t use Facebook ads are missing a lot of opportunities, if not customers.
Roughly 1.73 billion people use Facebook daily, making it the largest social media platform today. That’s almost a fourth of the world’s population! But did you know that each year, Facebook generates about 22 billion ad clicks on their platform?
According to a recent study, the average person spends almost 2 ½ hours each day on Facebook. Facebook ads are the second most popular advertising network on the Internet, next to Google Adwords. Both advertising channels use what is known as a pay-per-click model. You pay for every click or lead that these channels bring to your ad campaign.
If you are using Facebook’s classic layout on your PC or laptop, you can find these ads on your screen’s right side. However, if you are using your mobile device, you can see these ads in between your newsfeed as you scroll down. These ads can either be videos or photos that when clicked, will lead the user to the advertiser’s website or landing page.
Aside from its billions of users, there are other reasons why even a small business should take advantage of the power of Facebook Ads. Below are just a few:
1. Excellent Conversion Rate at a Cheap Price
Over the years, Facebook’s click-through rate (CTR) has gradually increased, thanks to several improvements in its targeting capabilities and dynamic features.
According to Wordstream, the average CTR of Facebook ads for all industries is at 0.9 percent. Industries like apparel, legal, tech, retail, and fitness enjoy a much higher rate. These figures mean that one out every 100 people who see an ad on Facebook are likely to click on it.
Marketing campaigns using Facebook ads are also quite affordable. According to WebFX, to get 1,000 impressions, most advertisers only need to spend $7.19. Today, there are more than 7 million advertisers on Facebook
2. Robust Analytics and Insights
A big part of business success is knowing what’s working and what isn’t. The only way to do that is to look at the numbers, like your customer acquisition cost and conversion rates. The great thing about Facebook ads is that it provides you with all the statistics and analytics of your marketing campaign.
Facebook allows advertisers to track and measure almost every aspect of their ad campaign from clicks, reach, and even sales. With all these numbers right at your fingertips, it’s easy to decide what needs improvement.
Consequently, Facebook also has a better way to track the buyer’s journey than Google ads. Facebook uses user-based tracking versus Google, which relies on cookies or the data whenever you visit a site.
3. Easy to Scale Content Promotion
However, it’s not enough to have a Facebook page for your business. It would help if you also had thousands of subscribers or followers to ensure that you would reach current and would-be customers. However, acquiring likes or followers organically can take a lot of time.
Facebook ads offer an opportunity to get more people to follow your page’s updates. Doing so will help you scale your marketing strategies faster. If your business is reliant in creating content for your customers, enlisting Facebook ads can help you achieve a more extensive customer base. Not to mention, you can have your Facebook ad campaign target people who show the most potential or interest to buy your products or services.
While there are other benefits that Facebook ads can do for your business, these three alone are enough to show their impact on online marketing. Don’t let your competition pass you by. Start using this excellent opportunity to reach out and influence your customers and potential customers.
Panorama Press provides Facebook Advertising Services that can help build your business’ online presence and following. We have a team of online marketing experts who can create social media marketing strategies that will fit your goals and budget.
If you are ready to launch your business into the digital world, Panorama Press is here to help. To learn more about our services, call us today at (678) 391-9136 or visit our website at Panorama Press.
