Online reviews are essential in building a brand, however, what is usually neglected is the fact that the majority of online shoppers also read a company’s response to reviews. But why is it a big deal? Responding to reviews reflects how a company manages its business. Does it acknowledge its weak points? Is it receptive …

Your Response to Online Reviews Counts! Read More »

With smartphones, consumers have access to almost everything they want to know. From the latest trends in fashion, most efficient gadgets, closest restaurants, all the information they need is just a tap of a finger away. When looking for a business, the majority of today’s consumers use Google Maps because it is readily accessible and …

Your GMB Profile Gets You Found (And Visited!) Read More »