Panorama Press Marketing and Media
Report: Google exploring sale of Zagat reviews Might there be an Act 3 for the venerable restaurant guide? According to a report appearing in Reuters, Google’s parent Alphabet is considering a sale of reviews publication Zagat. The company was purchased in September, 2011 for a reported $151 million in the wake of a failed deal to acquire Yelp. At …
How much will privacy regulation disrupt the local search market in 2018? Columnist Wesley Young covers a growing storm of events that are likely to culminate in substantial regulatory change and analyzes the impact that can have on the local search industry. Most marketing professionals don’t give much thought to the regulatory climate. In the …
Mind your business: Our top local search columns of 2017 Search Engine Land’s most widely read local search columns from 2017 covered a wide range of topics, from algorithm updates and new Google My Business features to Facebook’s local search capabilities. Local SEO practitioners have an increasingly important role to play in the digital marketing …