Google AdWords Adds Remarketing Ad Settings & Mute Ads Additions Google announced they are adding two new features to help searchers and users see less ads they don’t want to see. Google announced “more additions to Ads Settings and Mute This Ad to give you more control to mute the ads you see on Google, on websites, and in apps.” The …
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Pummeling users with Google remarketing ads they don’t want to see? Now they can mute those, too Google announced more options for users to control the kinds of ads they see. On Thursday, Google announced more ways for users to control the Google-served ads they see. The changes will have implications for advertisers, particularly those who are …
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Turn finger traffic to foot traffic How to reach the omnichannel customer Gone are the days when a consumer casually pops into a store and walks the aisles until she finds a product that suits her. Life is more hectic now, technology is more accessible, and consumers are becoming more purposeful in how they shop. …
Search strategies — Learn what worked and what didn’t for the 2017 holiday season [Reminder] Live Webinar: Thursday, January 18– 1:00 PM ET (10:00 AM PT) This Thursday, join our experts as we explore how search marketing strategies fared in the 2017 holiday season. We’ll share results of a year-end survey that reveals how marketers …
Google Tests Showing The Number Of Views On Reviews Google is testing showing the number of views or impressions on reviews within Google Maps and local results. Thilo Corneille posted a screen shot of this on Twitter, it is in German but the arrows point to the word “views” so “212 Aufrufe” means 212 views and …
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Google My Business video uploads now available to business owners Videos can appear on Google Maps and local search listings. Allyson Wright from the Google My Business team announced today that the video upload feature we saw being tested is now available for business owners in the Google My Business dashboard. Business owners can “view videos added by customers …
Columnist Pratik Dholakiya explores current search trends and speculates on where the industry might be headed in 2018. We’re already over a week into 2018, and the start of a new year is a great time to check in and see where we stand as an industry — and how things might change this year. …
In this comprehensive guide to YouTube SEO, columnist Stephan Spencer explains the fundamentals of YouTube optimization and explains how to increase visibility and rankings for your videos. Based on Alexa traffic rankings, YouTube is the second most visited site on the web, right after Google. Unfortunately, a lot of digital marketers still treat it like …
Google Tests Latest From The Web Box In Search Mordy Oberstein spotted Google adding a box to the search results titled “latest from the web” which seems to include radio shows about the search query. This box was on top of the typical “top stories” box and carousel, they both seem to show AMP pages, …
The AdWords 2x budget change: How’s it going? Search marketers weigh in on their experiences since the change took effect in October. When Google announced that campaign daily budgets could spend up to double their setting, some shrugged and others thought it could cause real problems. A few weeks ago, I asked people on Twitter if they had …
