4 things SEO professionals should do consistently Columnist Jeremy Knauff shares his vision for how to improve the SEO industry through transparency, knowledge-sharing and stronger relationships with clients. As SEO professionals, we’re expected to have a solid understanding of our trade and to be able to communicate our knowledge clearly and professionally with our clients. …
How independent reviews influence Google’s trust in your brand Cultivating user reviews is an integral part of any search strategy, especially for local businesses. Columnist Pratik Dholakiya discusses the impact of reviews and provides tips for where to focus your efforts. Search Engine Land columnist Kevin Lee recently wrote a post about the prevalence of fake …
Are you considering call analytics software? Let this report from MarTech Today help you make an informed choice. Thanks to the ubiquity of the smartphone, phone calls are finally getting the respect they deserve as an integral part of the customer journey. Mobile calls now account for 60 percent of inbound calls to businesses, according …
FCC repeals net neutrality by party line vote FCC Chairman Ajit Pai, a former Verizon lawyer, gives his previous bosses an early Christmas present by gutting the 2015 rules. As expected, the Federal Communications Commission (FCC) has voted 3 to 2 along party lines to repeal net neutrality. This happened despite widespread public opposition, comment fraud by repeal …
Part 2 of 5 Tips for a Successful Client Relationship Management Have you ever wondered how to earn your clients’ trust and respect? When your clients trust you, oftentimes they will be eager to listen to your ideas and be easier to handle because they believe in your capacities. With that trust, your clients will …
Google bringing the Assistant to tablets and Lollipop Android phones The move comes against the backdrop of accelerating virtual assistant usage and intensifying competition. Google is rolling out the Assistant to more devices. It will soon be available on Android tablets running Nougat and Marshmallow, and smartphones running Lollipop. Tablets in the US running English will be …
Google revamps its SEO Starter Guide This is the first update of the SEO starter guide in several years. Google announced that it has retired the old PDF version of the SEO Starter Guide originally released in 2008, over nine years ago, with a new web-based version of the guide. The last time Google updated this guide was several …
For All the Newbies and Old-timers, Google Updates Their SEO Starter Guide Read More »
‘Purchases on Google’ Shopping ads test is running on iOS devices The quick-payment mobile Shopping ads have previously been limited to Android. Google appears to be testing Purchases on Google ads on iOS devices. Purchases on Google ads enable consumers to buy products shown in Google Shopping ads right from Google-hosted landing pages when users have payments …
Buying Directly on Google Ads Finally Coming to Apple Devices Read More »
Video Advertising: Tips for success in 2018 Live Webinar: Thursday, December 14, at 1:00 PM ET (10:00 AM PT) Consumer demand for digital video is exploding. According to a recent study by Cisco, video will make up a whopping 80 percent of all internet traffic by 2019. But that’s mostly people watching videos of cats …
SEO reports are often really useful… for SEO professionals. Columnist Greg Gifford asserts that if you want to truly prove the value of your services to your clients, you have to tie your reports directly to their bottom line. You’d think that after a year or so of these posts, I’d run out of things …
