The digital space has given marketers massive reach and capability. But with that power comes responsibility, along with an obligation to protect data that can be recognized as personally identifiable information (PII). Recurring audits and safeguards built into your technical layer are critical to ensuring that PII doesn’t pass into your Google Analytics. Read Cardinal …
Google announced they are “simplifying ad rotation to two settings.” Specifically they are only going to offer “optimize” and “rotate indefinitely” options starting in late September. Optimize Ad Rotation: The “optimize” ad rotation setting prioritizes ads that are expected to perform better than other ads within an ad group. Google said this is figured out by Google’s …
As a top local SEO company, Panorama Press understands the importance of staying up-to-date with the latest Google updates and changes in the local search engine optimization world. Our expert team deeply understands local SEO, including local inventory ads, product searches, and knowledge panels. We stay on top of the latest trends and best practices …
Google: Latest Update For Local Inventory Ad Product Search Read More »
MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide ” examines the market for enterprise SEO tools software and the considerations involved in implementing SEO management platforms. The 42-page report reviews the explosion of SEO Tools, plus the latest trends, opportunities and challenges. In this report you will learn: who the key players are in the …
Utilizing ‘Fast Fetch’ ad request and rendering, ads served on AMP (Accelerated Mobile Pages) will now be faster, and potentially will improve viewability rates. Yesterday, Google’s AMP (Accelerated Mobile Pages) group announced enhancements to ads served in AMP. Specifically, the project has entered phase two of its three-phase plan for supporting comprehensive advertising functionality in AMP. While …
Google Announces Accelerated Mobile Pages for Ads Read More »
Your domain name and URL play a big role when it comes to search. Not only is this the destination where your visitors will find you and your content, but the domain you choose also can and does impact your search visibility. While there are more domain options than ever before, there are still some …
Consider these 10 tips to get the right Domain for your Business Read More »
At my startup, LSEO, we recently ran an internal link audit to help inform and refine our growth marketing strategy. With multiple freelancers and staff writers constantly contributing content, our site has more than tripled in size in the past two years. Unfortunately, running a massive content marketing initiative with no central internal linking strategy …
Improving Your Website’s SEO and User Experience Read More »
Google effort appears to be a modified version of existing tools and approaches with some new, unspecified wrinkles. Google has always been treated by the news industry as a kind of frenemy. Many news organizations have a tortured history with Google, including some who’ve successfully lobbied against Google in Europe. Yet for roughly a decade Google has been …
Google has been Trying to Help Publishers Make More Money Read More »
Ads are automatically matched to queries based on advertisers’ website content. Bing Ads’ testing of Dynamic Search Ads (DSA) is expanding to and now available to US advertisers. From Thursday’s announcement: DSA is designed to help advertisers increase their impression volume, increase search term coverage and drive incremental clicks and conversions, while reducing the burdens of …
Bing Ads (DSA) is expanding to and now available to US advertisers Read More »
At Google I/O, the company announced that it was going to allow calling via Google Home. Now, Mountain View is rolling out the capability for the US and Canada in English, with Canadian French coming soon. The device will permit calling to your Google contacts and businesses by voice alone. Alexa devices can call one another or …
