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Month: August 2017

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Month: August 2017

Update Coming in September from Google Adwords

Google announced they are “simplifying ad rotation to two settings.” Specifically they are only going to offer “optimize” and “rotate indefinitely” options starting in late September. Optimize Ad Rotation: The “optimize” ad rotation setting prioritizes ads that are expected to perform better than other ads within an ad group. Google said this is figured out by Google’s …

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Google Announces Accelerated Mobile Pages for Ads

Utilizing ‘Fast Fetch’ ad request and rendering, ads served on AMP (Accelerated Mobile Pages) will now be faster, and potentially will improve viewability rates. Yesterday, Google’s AMP (Accelerated Mobile Pages) group announced enhancements to ads served in AMP. Specifically, the project has entered phase two of its three-phase plan for supporting comprehensive advertising functionality in AMP. While …

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Google has been trying to help Publishers make more money

Google has been Trying to Help Publishers Make More Money

Google effort appears to be a modified version of existing tools and approaches with some new, unspecified wrinkles. Google has always been treated by the news industry as a kind of frenemy. Many news organizations have a tortured history with Google, including some who’ve successfully lobbied against Google in Europe. Yet for roughly a decade Google has been …

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Bing Ads (DSA) is expanding to and now available to US advertisers

Ads are automatically matched to queries based on advertisers’ website content. Bing Ads’ testing of Dynamic Search Ads (DSA) is expanding to and now available to US advertisers. From Thursday’s announcement: DSA is designed to help advertisers increase their impression volume, increase search term coverage and drive incremental clicks and conversions, while reducing the burdens of …

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