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Month: November 2011

Home » Archives for November 2011

Month: November 2011

Lead Generation Tip: You must create a balance between the emotion to trigger the sale, and the logic to justify the purchase

Lead Generation Tip: Create a Demand for your Product or Service

John Patterson, known as the father of American salesmanship, is responsible for many of the modern sales practices used today. His work with the National Cash Register Company (NCR) changed the way salespeople think about marketing and selling their products. In his book entitled The Patterson Principles of Selling, modern sales expert Jeffrey Gitomer unpacks …

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Copy Tip: Creating intriguing headlines will revolutionize your advertising and will have a great affect on your company’s success.

Copy Tip: Creating intriguing headlines will revolutionize your advertising and will have a great affect on your company’s success.

If you want to get prospective customers excited about doing business with your company, creating eye-stopping, mind-grabbing headlines is a great way to do it! While the content of an advertisement is helpful for relaying information about your company’s products or services, it’s the headline that creates the initial relationship with the reader, and entices …

Copy Tip: Creating intriguing headlines will revolutionize your advertising and will have a great affect on your company’s success. Read More »

Newsletter Tips: establish expertise and credibility, inform and educate, as well as increase sales and influence positive word-of-mouth referrals.

Newsletter Tips: Establish Expertise and Credibility

Newsletters have become one of the most popular ways for companies to keep in touch with their customers. A well-written, interesting newsletter can establish expertise and credibility, inform and educate, as well as increase sales and influence positive word-of-mouth referrals. Here are some tried and true newsletter do’s and don’ts:People Like: Interesting subjects Short articles Good …

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