Tips for Choosing a Readable Type You’ve worked hard to create just the right look for your client’s newsletter. But will your masterpiece also be easy to read? Balancing beauty with readability can be challenging. Here are some areas to keep in mind as you choose a typeface and layout the text on your next …
Of course, we aren’t talking about your autograph, but a printing concept. As you may know, printing companies don’t always print documents in the one-page-per-sheet way that your office laser jet does. Instead, they may print several pages of material on a single, larger sheet (that’s called a press sheet) and then fold it and cut …
“Thank you for calling. Today is Monday, March 17th. I’ll be in meetings all morning and… blah, blah, blah…” Voice mail is one of those “conveniences” most people love to hate. They hate recording an outbound greeting, and they hate leaving inbound messages. But using voice mail doesn’t have to be as painful as a …
Four Ways to Make your Voice Mail a Better Marketing Tool Read More »
John Patterson, known as the father of American salesmanship, is responsible for many of the modern sales practices used today. His work with the National Cash Register Company (NCR) changed the way salespeople think about marketing and selling their products. In his book entitled The Patterson Principles of Selling, modern sales expert Jeffrey Gitomer unpacks …
Lead Generation Tip: Create a Demand for your Product or Service Read More »
What exactly is a TIP, and how does it work? In his book Getting the Second Appointment, author Anthony Parinello describes this sales weapon as, “a tool that helps you to eliminate individuals and organizations that are likely to waste your time.” TIP stands for Template of Ideal Prospects, and it works to qualify your …
If you want to get prospective customers excited about doing business with your company, creating eye-stopping, mind-grabbing headlines is a great way to do it! While the content of an advertisement is helpful for relaying information about your company’s products or services, it’s the headline that creates the initial relationship with the reader, and entices …
Are you wasting your time, money, and enthusiasm on people who sincerely aren’t interested in what you have to offer? Instead of looking for suspects who may have the capacity to buy your product or service some day down the road, start seeking prospects who are qualified to do so today. In other words, go …
Lead Generation Tip: Focus on Markets, Prospects, and Activities Read More »
Newsletters have become one of the most popular ways for companies to keep in touch with their customers. A well-written, interesting newsletter can establish expertise and credibility, inform and educate, as well as increase sales and influence positive word-of-mouth referrals. Here are some tried and true newsletter do’s and don’ts:People Like: Interesting subjects Short articles Good …
Newsletter Tips: Establish Expertise and Credibility Read More »
Some marketing experts recommend that in creating a direct mail program, you should devote half your time to creating the reply form. Most clients are surprised, if not shocked, when they hear this very revealing rule. The rule is revealing because it suggests that most marketers spend too much effort on the sale and too …
Marketing Experts: Make your Product Easy to Buy Read More »
A Guerrilla Marketer’s Wisdom: Guerrilla Marketing’s Golden Rule A customer is a very special person. Of the billions of people on planet Earth, only a tiny fraction have chosen to do business with you. They have selected your business on purpose. It is your constant obligation – though it should be a pleasure – to …
