Panorama Press Marketing and Media

Call Us At : (678) 391-9136

Locations : Woodstock | Acworth | Atlanta

Month: November 2011

Home » Archives for November 2011

Month: November 2011

Copy Tip: Things to keep mind as you choose a typeface and layout the text on your next project:

Tips for Choosing a Readable Type     You’ve worked hard to create just the right look for your client’s newsletter. But will your masterpiece also be easy to read? Balancing beauty with readability can be challenging. Here are some areas to keep in mind as you choose a typeface and layout the text on …

Copy Tip: Things to keep mind as you choose a typeface and layout the text on your next project: Read More »

Design Tip: By being aware of the signature unit, you can reduce waste and saves you money.

Design Tip: By being aware of the signature unit, you can reduce waste and saves you money.     Of course, we aren’t talking about your autograph, but a printing concept. As you may know, printing companies don’t always print documents in the one-page-per-sheet way that your office laser jet does. Instead, they may print several …

Design Tip: By being aware of the signature unit, you can reduce waste and saves you money. Read More »

Lead Generation Tip: four ways to make your voice mail fun, memorable, and a better marketing tool

“Thank you for calling. Today is Monday, March 17th. I’ll be in meetings all morning and… blah, blah, blah…” Voice mail is one of those “conveniences” most people love to hate. They hate recording an outbound greeting, and they hate leaving inbound messages. But using voice mail doesn’t have to be as painful as a …

Lead Generation Tip: four ways to make your voice mail fun, memorable, and a better marketing tool Read More »

Lead Generation Tip: You must create a balance between the emotion to trigger the sale, and the logic to justify the purchase

John Patterson, known as the father of American salesmanship, is responsible for many of the modern sales practices used today. His work with the National Cash Register Company (NCR) changed the way salespeople think about marketing and selling their products. In his book entitled The Patterson Principles of Selling, modern sales expert Jeffrey Gitomer unpacks some of …

Lead Generation Tip: You must create a balance between the emotion to trigger the sale, and the logic to justify the purchase Read More »

Lead Generation Tip: wasting your time tracking down lukewarm leads and prospects?

What exactly is a TIP, and how does it work? In his book Getting the Second Appointment, author Anthony Parinello describes this sales weapon as, “a tool that helps you to eliminate individuals and organizations that are likely to waste your time.” TIP stands for Template of Ideal Prospects, and it works to qualify your sales …

Lead Generation Tip: wasting your time tracking down lukewarm leads and prospects? Read More »

Copy Tip: Creating intriguing headlines will revolutionize your advertising and will have a great affect on your company’s success.

If you want to get prospective customers excited about doing business with your company, creating eye-stopping, mind-grabbing headlines is a great way to do it! While the content of an advertisement is helpful for relaying information about your company’s products or services, it’s the headline that creates the initial relationship with the reader, and entices …

Copy Tip: Creating intriguing headlines will revolutionize your advertising and will have a great affect on your company’s success. Read More »

Lead Generation Tip: Always focus your efforts on the markets, prospects, and activities that offer you the highest probability of a payoff.

Are you wasting your time, money, and enthusiasm on people who sincerely aren’t interested in what you have to offer? Instead of looking for suspects who may have the capacity to buy your product or service some day down the road, start seeking prospects who are qualified to do so today. In other words, go where the money is. …

Lead Generation Tip: Always focus your efforts on the markets, prospects, and activities that offer you the highest probability of a payoff. Read More »

Newsletter Tips: establish expertise and credibility, inform and educate, as well as increase sales and influence positive word-of-mouth referrals.

Newsletters have become one of the most popular ways for companies to keep in touch with their customers. A well-written, interesting newsletter can establish expertise and credibility, inform and educate, as well as increase sales and influence positive word-of-mouth referrals. Here are some tried and true newsletter do’s and don’ts:People Like: Interesting subjects Short articles Good …

Newsletter Tips: establish expertise and credibility, inform and educate, as well as increase sales and influence positive word-of-mouth referrals. Read More »