A new option serves up an easy ad-testing scenario

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For several months now, Google has been encouraging advertisers to run many ad variations in their ad groups. The message is essentially, “Ditch your manual A/B testing and let our machine learning-powered systems figure out the best ad with the best mix of extensions to show for each auction scenario.”

Now, it looks like Google is trying out a feature to make it easier for more advertisers to adopt even basic ad testing. Digital marketing strategist Conrad O’Connell spotted a new option in the old/current AdWords interface to “Create a second ad with headlines in reverse order.” Check the box, and automatically create an A/B headline test.

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I’m not seeing it yet in the new or old AdWords interface, but it’s an interesting idea to make at least one ad test option as easy as checking a box.

A Google spokesperson said, “We’re always experimenting with the ways to create the best possible experience for our users but have nothing to announce at the time.”

 

Source Url: searchengineland.com

Google Moved Google Posts into Google My Business

After much anticipation, Google Posts is finally available to all small businesses. The content will appear in both Google search and maps results.

Google Posts is now rolling out to all small businesses that use the Google My Business (GMB) platform.

Google just announced the rollout late this afternoon. A couple of weeks ago, the company moved Google Posts into GMB, and that is where you can access it now — on both the desktop and the Google My Business Android and iOS apps.

Go to your GMB account and click on “Posts” on the left-side menu when you are in your Google business listing. You can also access it by clicking here.

You should see a screen that looks like this:

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When writing a post, you are given several options: upload an image, write text (up to 300 words) or add an event title (with start and end dates and times). Users can also add call-to-action buttons including “Learn more,” “Reserve,” “Sign up,” “Buy” or “Get offer.” Here is a screen shot of that interface:

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Google says this give businesses the ability to:

  • share daily specials or current promotions that encourage new and existing customers to take advantage of your offers.
  • promote events and tell customers about upcoming happenings at your location.
  • showcase your top products and highlight new arrivals.
  • choose one of the available options to connect with your customers directly from your Google listing: give them a one-click path to make a reservation, sign up for a newsletter, learn more about latest offers, or even buy a specific product from your website.

Posts will show up in both Google search and maps results. Here are examples of how Google Posts come up in search:

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For more details, check out this help document.

Google Posts first launched in January 2016 under the name “candidate cards,” but they were only available initially for political candidates to post content that would show up for relevant political search queries. A couple of months later, the feature was available for a very limited number of small businesses. It has slowly expanded since then until today’s full launch.

 

Source Url: http://searchengineland.com/