Knowing how to marketing to this fast growing market segment, which is estimated to grow to $1 trillion by 2008, is no longer just a “nice” skill to have, it is now a must. Many people make the mistake of equating marketing to translations. In fact, this market is quite diverse. It is broken up by different levels of acculturation, education, age and economics. There are 3 generations of Hispanics in the U.S.: born in the U.S., raised in the U.S. and raised outside the U.S.
Proper ad copy consists of a clear message that speaks of economic value, safety and family.
- Marketing Research
- Ad Placement
- Brand Management