The Ups and Downs of the Adwords Budget Change

The AdWords 2x budget change: How’s it going?

Search marketers weigh in on their experiences since the change took effect in October.

When Google announced that campaign daily budgets could spend up to double their setting, some shrugged and others thought it could cause real problems. A few weeks ago, I asked people on Twitter if they had been impacted by the change and checked in with others who said they’d had issues.

It was a mixed bag. Many have had no issues at all. Others, well, it hasn’t been all roses. Here’s what I heard.

First, some of the good to neutral responses.

“Just like the previous 20 percent incarnation, this has produced no issues (210 accounts in our MCC). It all evens out just fine,” said Brett Dixon, director of DPOM. His agency hasn’t seen any negative impact from the change. Dixon added that some accounts use third-party bid and budget management tools “so that may help with pacing,” but overall he has seen no problems.

Giacomo Iotti says the couple of budget overspends he’s seen in accounts yielded good returns, which of course is the ultimate good.

Nils Rooijmans said he has seen 200 percent daily budget overspends, particularly the first week of the month. He and others, including digital marketing consultant Duane Brown, said they rely on an AdWords script to monitor daily budget overages.

Now for the neutral to bad end of the spectrum.

Digital marketers Garrett McGregor and Robert Brady said the change has meant having to spend more time monitoring budget pacing.

James Svoboda, CEO of WebRanking, said a new, unproven campaign launched on the seventh day of the month spent 2x the daily budget in each of the first three days it ran. The overspend did not yield a positive return on ad spend. His AdWords rep indicated she had heard similar complaints from several other advertisers. The recommendation he received was to reduce the daily budget by half initially so that the 2x spend limit would be the actual budget limit he’d wanted to set originally.

Melissa Mackey, search supervisor at Gyro, saw something similar with a new campaign launch. The campaign spent its budget very, very quickly, before the agency’s bid management platform Acquisio, which checks spend every 30 minutes, could throttle the spend. Mackey says the entire monthly budget was gone in the first day — in what appeared to have been just a couple of hours. (Google has said it’s impossible for a campaign to spend its entire monthly budget in the first half of the month.) Once the campaign gained some history after a couple of days, it began spending normally, says Mackey, but she wonders what would happen if they weren’t using a bid management system, “We’d be getting killed in many of our campaigns where CPCs are really high.”

“Maybe there’s a reason they still have steering wheels in self-driving cars.”

Speaking of really high CPCs, Aaron Levy, senior team lead at Elite SEM, shared this screen shot on Twitter showing the daily performance of a Smart Display campaign.

The campaign spent nearly twice the daily budget of $160 with just four clicks averaging $78.09 each. Not the performance they were looking for with a CPA target of $100.

Levy says nearly all of the problems related to this change that he’s dealt with have been with smart or automated campaigns. “Maybe there’s a reason they still have steering wheels in self-driving cars,” he quipped.

Evan Levy, director of advertising at Method Savvy, says his team routinely adjusts daily budgets and finds the monthly budget balancing useless. “The idea that a high-touch, high-performance account could have lots of campaigns where the budget is set once for a whole month just doesn’t work in my world.”

For example, he says, one e-commerce client gets much better ROI on the weekends. The team lowers the budgets during the weekdays to ensure that if there happens to be a jump in spend activity, “we don’t go too far over and then have to cut the weekend short because we wasted spend during the week.”

Levy added, “[T]he help documentation Google published after the change offers advertisers very little to avoid the negative impacts of the new rules, and has not been updated since.”

My first thought was that Google would recommend Levy set a monthly budget and let the algorithm figure out the weekday/weekend adjustments based on performance. But from what I’ve gathered, people largely haven’t received suggestions that go beyond the FAQ Google put out after the announcement, and that is short on specifics.

Emma Franks, account manager at Hanapin Marketing, brought up another concern related to smart bidding automation. She says it’s harder to determine whether to use Target CPA or Maximize Conversions smart bidding strategies, for example, when fewer campaigns are “limited by budget.” Franks’s Google rep said that because Maximize Conversions is designed to spend the entire daily budget, it “chases costlier conversions” — raising CPCs — until the daily limit is expended. With the 2x overage factored in, that could have a negative impact on ROAS.


Source: searchengineland


Is Google Selling Zagat?

Report: Google exploring sale of Zagat reviews

Might there be an Act 3 for the venerable restaurant guide?

According to a report appearing in Reuters, Google’s parent Alphabet is considering a sale of reviews publication Zagat. The company was purchased in September, 2011 for a reported $151 million in the wake of a failed deal to acquire Yelp.

At the time Google needed local reviews content to better compete in local search with rivals such as Yelp, TripAdvisor and others. Marissa Mayer was responsible for the acquisition. Less than a year later Mayer became Yahoo’s CEO.

The Reuters report says, “Google has held informal talks in recent months with multiple companies about offloading Zagat . . . Any deal would likely involve the Zagat brand name and website . . .”

Whether the sale will actually happen and any potential purchase price are uncertain. If Zagat did sell it almost certainly would fetch less than what Google paid for it. Its brand has undoubtedly declined in value during the nearly seven years Google has owned and managed it.

Google clearly no longer needs Zagat, given that its own reviews content (across categories) has grown tremendously in the time since the acquisition took place. For example, Google now has more than 50 million Local Guides around the world writing reviews and creating content for Google Maps and local search.

The Zagat Survey, as it was originally called, was founded in 1979 by Tim and Nina Zagat. It was known for its distinctive series of mostly red, printed guides to local restaurants and hotels.

In terms of who would buy Zagat, here are some possibilities:

  • An established traditional publisher (magazine or newspaper)
  • An online competitor (e.g., TripAdvisor, OpenTable [now owned by Priceline])
  • Private equity (which had an ownership stake prior to the sale to Google)
  • Some private investor group that saw value in the brand and had a plan to expand it into additional categories
  • Wild cards: Yelp or another social media publisher

The main reason to buy Zagat would be to gain access to its content and brand, with the expectation that you could reinvigorate and grow it. One potential problem for any buyer is the business model. Prior to 2011, Zagat had a subscription model online (or you purchased the printed guides). It would be very difficult to go back to that in the present competitive environment.


Source: searchengineland

Changes in SEO With New Privacy Regulations

How much will privacy regulation disrupt the local search market in 2018?

Columnist Wesley Young covers a growing storm of events that are likely to culminate in substantial regulatory change and analyzes the impact that can have on the local search industry.

Most marketing professionals don’t give much thought to the regulatory climate. In the US, unlike Europe, privacy laws are largely industry-specific and targeted toward healthcare and financial services. Thus, marketers have largely been able to rely on lawyers to provide privacy disclosures and then go on to business as usual.

Yet there are a number of indications that a tipping point may be near, giving way to new regulations that demand significant changes in business practice. These changes can have a disproportionate impact on small and medium-sized local businesses. And varying standards across state lines means that companies with local operations in different states may have to make multiple adjustments.

Below, I take a look at the current environment and indicators that major changes are due in 2018. Then I cover seven ways changing privacy laws will impact the local search market.

Deregulation on federal level driving changes on state level

With all the news on Net Neutrality last month, you may have forgotten that earlier this year, Republicans killed federal privacy rules adopted by the FCC that would have required your Internet Service Provider to obtain permission before collecting and selling certain types of personal data (such as web browsing and app usage data). While the general perception is that such deregulation means fewer privacy laws, the practical impact may be more regulation.

Following the repeal of the FCC privacy rules, at least 21 states and the District of Columbia filed state versions of the FCC privacy rules as a direct response. Two states passed those bills into law, while others deferred the issue to 2018 or passed bills to study the issue further. And even though bills in a number of states died at the end of their 2017 legislative sessions, it is likely that many will reintroduce those in 2018.

The broader application is that deregulation on the federal level is causing states to take more action, which causes a number of problems. While state versions may all address the same topic, they are not identical. They are similar but contain differences unique to each state, such as different notice requirements, disclosures, consent or use requirements and enforcement mechanisms. Even using similar but different terms to describe the same principle creates problems regarding uniformity.

Lack of uniformity amongst states means more complexity. And more complexity results in greater uncertainty, risk and cost.

The state reaction to the repeal of FCC privacy rules is just one example of how federal deregulation trickling down to state levels can create major headaches for business.

The mother of all data breach cases: Equifax

Major data breaches almost seem to be yesterday’s headline with the prevalence of the problem. Yet the Equifax data breach may finally push us over the edge in demands for regulatory action. Let’s review how bad the Equifax case was and still is:

  • Data thieves stole private information on over 145 million Americans from Equifax.
  • Data stolen was the most sensitive kind: personal and permanent information including names, addresses, social security numbers, dates of birth and drivers’ license numbers.
  • Equifax discovered the breach on July 29, 2017, yet didn’t announce the breach until September 2017.
  • Equifax executives sold millions of dollars of stock days after the breach was discovered and before the public announcement.
  • Equifax claimed that top executives of a company whose business is protection of personal data didn’t know about the breach.
  • Equifax was notified in March 2017 by the Department of Homeland Security that there was a critical vulnerability in its software.
  • Equifax relied on a single employee to alert the company (he didn’t) to the risk of a data breach affecting 50 percent of all Americans.
  • Equifax sent customers needing more information about the breach to a fake phishing site.
  • That fake site clearly disclosed it was a fake in its headline and contained a tongue-firmly-in-cheek link to Rick Astley’s “Never Gonna Give You Up” music video.
  • Equifax is profiting from its screw-up: Concerned consumers are purchasing third-party credit monitoring services that frequently utilize Equifax services. So money spent due to Equifax’s problem is paid back to Equifax.

Yes, all of the above really happened. It seems it can only be a matter of time before cases like this force legislators on both sides of the aisle to take regulatory action tightening privacy and data protection laws.

Categorizing personal information to include marketing info

But it’s not just highly sensitive personal information that lawmakers are seeking to protect. While protection against breaches that cause economic harm or risk serious personal threats such as identity theft is justified, proposals are reaching beyond financial and health data.

States have introduced legislation that imposes reporting and notice requirements upon a data breach of personal information. But broad definitions of “personal data” have included what is typically considered to be marketing data, including search history and location information.

The argument against the broad regulation of consumer data is that there are different risks and expectations of privacy for credit card numbers compared to shopping history for a phone case or search history for coffee shops.

Yet broad regulation impacting all such information has been pushed through by state legislators, sometimes only being stopped by a governor’s veto.

Location data is being targeted

Location data that so many local search marketers rely on for targeted campaigns has, in turn, become a favorite target for privacy activists. Recent legislation specifically calls out geolocation information derived from mobile devices as requiring express consent before it may be collected, used or disclosed.

Several states introduced similar legislation in 2017 requiring affirmative express consent after clear and prominent disclosure as follows:

  • Notice that the geolocation information will be collected, used or disclosed.
  • Information about the specific purposes for which such information will be collected, used or disclosed.
  • Provision of links to access other disclosure information.

Failure to comply is deemed to be a violation of and subject to enforcement provisions of the state consumer protection laws. It is likely that some states will reintroduce bills that were vetoed or that died in committee, while others have carried the bill over to 2018.

Europe is redefining consent

Europe has already passed sweeping privacy regulation, titled GDPR (General Data Protection Regulation), which takes effect in May 2018. For example, the personal data subject to protection is defined as “any information relating to an identified or identifiable natural person.” That’s as broad as it gets.

The GDPR also makes major changes to rules surrounding transparency and consent before personal data can be used. Consent will be an especially complex issue for businesses to figure out, as conditions for obtaining consent are much tighter. Issues will include the form of consent, the specificity of consent and what downstream matters that consent applies to.

Some of the restrictions include prohibitions on making services contingent upon consent and on obtaining consent for multiple purposes. Consent must also be separately given, as opposed to being one clause in a lengthy terms and conditions agreement. Further, the ability to revoke that consent must be as easy to do as it was to give it.

The impact on local search

The above are all factors that seem to be culminating toward significant movement and changes in privacy regulation that will have a dramatic impact in the marketplace. Below are seven ways in which privacy will become a disruption to the local search and marketing industry:

1. The cost of marketing data will rise

Increased privacy regulation means all businesses will have to spend more resources to comply. It also raises the exposure to liability and increases risk of public enforcement and of private lawsuits. Potentially, there could also be a decrease in the supply of marketing data if consumers respond to the notice requirements and consent requests by not giving permission to collect or use their profile information.  All of these changes would make collecting, acquiring, using or buying marketing data more expensive.

2. Targeted marketing becomes harder

If the supply of marketing data is throttled, accuracy declines. For example, if fewer people share their location, getting a sufficient volume of leads from targeted marketing will require casting a broader net.

The effectiveness of targeted marketing is further hurt by the ability to determine those target audiences. Less data regarding behaviors that predict specific purchase or online actions makes forecasting less accurate. Attribution would likewise be harder to pinpoint.

3. The competitive edge shifts back to larger companies

I’ve written recently about how having the right data is the new competitive edge over traditional economies of scale. Good data means that smaller businesses can more equally compete against larger companies.

But tougher privacy laws benefit larger businesses that have resources to adjust to mandated changes. Also, they will have better access to data as it becomes more expensive and potentially less available.

4. Google and Apple will become even more powerful

Google and Apple have great leverage over user privacy choices via their mobile operating systems. They embed many functions and apps that have a huge user base and that are critical to local search into those systems such as maps, media and search engines. Consumers frequently treat these apps and functions as essential services and defer to Google or Apple terms for access and use.

Android and iOS also serve as a gateway to third-party apps and control how users grant app permissions or consent to collection and use for data such as location.

5. Brands who control first-party data will hold premium ad inventory

Brands have direct contact with consumers and sufficient reach such that they are able to offer advertising solutions to third parties, especially those related to the brand’s product or service.

For example, Honeywell offers a software upgrade for its WiFi thermostats that will optimize thermostat settings. The offer to help save its customers $71 to $117 a year off of their energy bills means many opt in. Users get customized reports with insights into energy use, comparison to similar homes and tips to help track and improve energy efficiency. Those “tips” will likely include some referrals to vendors such as insulation companies, solar energy vendors and HVAC contractors or other marketing offers.

Brands are well-positioned to reach their customers within the confines of privacy regulations, and targeted audiences they can reach should demand premium ad spend.

6. The GDPR bleed-over effect

The GDPR will affect local businesses and marketers even if they don’t have European customers. Larger companies that already have to deal with tighter European regulation may find it difficult to segment different policies for American and European customers. As a result, they may adopt uniform privacy policies companywide.

Local businesses that rely on third-party data or do business using services of those global companies may be forced to follow stringent privacy policies as conditions of terms of use. And as discussed above, that could involve some major changes to business operations.

7. Regulatory hurdles used as a competitive barrier to entry

The other potential consequence of larger companies voluntarily adopting stricter privacy policies is that they would be less resistant to privacy regulations that mirror those internal policies. In other words, they may not oppose legislation, or even publicly support legislation, undercutting the position of those who are against it.

Some may even push for those regulations knowing that it may give them an advantage over competitors who haven’t adopted such privacy policies. Regulation that raises the cost of doing business or requires some catch-up changes may serve as a barrier to entry for new startups or others seeking to add business outside their core service area.

Closing thoughts

Understanding the issues and potential impacts will help identify when action is needed and provide some guidance to thinking through a business strategy.

It’s also important to get involved on the issue. The breadth and details of legislative policy may seem overwhelming, but there are groups that will help keep you up to date and work on your behalf. Chambers of commerce, business associations and trade groups represent wide business interests in policy issues like privacy. So get plugged into a group that can support you and your business.


Source: searchengineland

Top 10 SEO Blog Posts

Mind your business: Our top local search columns of 2017

Search Engine Land’s most widely read local search columns from 2017 covered a wide range of topics, from algorithm updates and new Google My Business features to Facebook’s local search capabilities.

Local SEO practitioners have an increasingly important role to play in the digital marketing mix as searches with local intent continue to grow at a fast pace — particularly on mobile devices. Google has responded to this shift in consumer behavior accordingly, releasing several updates in 2017 that have allowed business owners to enhance their local listings.

This year, our readers seemed especially interested in learning more about new Google My Business features, particularly Google Posts, Questions and Answers and the new website builder. This interest may reflect increased competition for a limited number of spots in the local pack: When all of your local competitors have the basics down, utilizing new and advanced features is a great way to make your business listing stand out.

Although articles about Google dominated the top local search columns this year, there was one notable exception, by Local Search Association’s Wesley Young, that focused on how Facebook is solidifying its place in the local search ecosystem. Young’s column provided a compelling case for expanding your local marketing efforts beyond Google’s local pack.

Top honors this year go to Joy Hawkins’s excellent and thorough coverage of Google’s “Hawk” algorithm update, which impacted how local listings are filtered based on their proximity to similar businesses.

Wondering what else local search marketers were excited about this year? Check out our top 10 most popular Local Search columns for 2017:

  1. August 22, 2017: The day the “Hawk” Google local algorithm update swooped in by Joy Hawkins, published on 9/8/2017.
  2. Local SEO in 2017: 5 simple ways to dominate local search by Sherry Bonelli, published on 2/9/2017.
  3. 5 ways you can improve your new business’s visibility on Google Maps by Wesley Young, published on 2/27/2017.
  4. 7 unannounced updates to Google My Business we’ve seen in 2017 by Joy Hawkins, published on 5/18/2017.
  5. Hyperlocal marketing will soar in 2017: 5 tips to stay on top by Jim Yu, published on 2/21/2017.
  6. Google My Business website builder SEO review by Tony Edward, published on 6/27/2017.
  7. 3 local SEO tips that deliver business results by Ryan Shelley, published on 2/7/2017.
  8. Do Google Posts impact ranking? A case study by Joy Hawkins, published on 11/2/2017.
  9. 7 changes by Facebook that make it a real local search player by Wesley Young, published on 6/19/2017.
  10. 6 business types that reap the most reward from local SEO by Pratik Dholakiya, published on 2/20/2017.


Source: searchengineland



Basics for SEO Professionals

4 things SEO professionals should do consistently

Columnist Jeremy Knauff shares his vision for how to improve the SEO industry through transparency, knowledge-sharing and stronger relationships with clients.

As SEO professionals, we’re expected to have a solid understanding of our trade and to be able to communicate our knowledge clearly and professionally with our clients. But I think our expectations should be set a bit higher, similar to the fiduciary responsibility that certain financial professionals are held to. This would go a long way in further improving an already amazing industry, helping us to build greater trust while better serving our clients.

Never intentionally put clients at risk

Marketing requires us to constantly evaluate risk vs. reward, and that’s especially true when it comes to search engine optimization because algorithms are constantly changing. Some of the tactics that would have been acceptable just a few years ago could get a website penalized today.

But it goes beyond algorithms changing.

I’m a proponent of white-hat SEO because it creates a sustainable foundation for success, rather than the churn-and-burn approach that is required with black-hat SEO. But every now and then, clients will insist on tactics that will eventually hurt them. In some cases, this may be because they have little to lose and much to gain; in other cases, it may be because they are simply misinformed. Either way, it’s our job as professionals to never intentionally put our clients at risk through our actions, as well as help educate them so that they don’t do something stupid on their own.

Much like the medical profession and their Hippocratic Oath, our first obligation as SEO professionals is to do no harm to our clients’ websites.

Work with absolute transparency in all matters

I was recently speaking with a potential client who was unhappy with the results from the SEO company he was working with. It didn’t take long to figure out why. When I asked what they had done for his campaign, he couldn’t answer — because they told him their techniques were proprietary.

Every truly experienced, professional SEO practitioner knows that there is no such thing as “proprietary SEO techniques” because the days of tricking the search engines are dead and gone. Modern SEO consists mostly of three components:

  • Technical SEO (on-site SEO).
  • Original, high-quality content.
  • Editorial links from relevant websites.

There are no secrets, silver bullets or magic spells, and anyone who claims otherwise is simply a con artist.

We are performing work for clients that will have a long-lasting impact on their website, so it’s their right to know exactly what we’re doing on their behalf.

Now, some people will say, “But Jeremy, if I tell them exactly what I’m doing, they might try to do it themselves!” If you fear that, then you’re simply not providing enough value in the relationship.

Clients come to us for several reasons. One is that we can see and understand things that our clients can’t. Another reason is our ability to get certain things done.

Look, I want my clients to know exactly what goes into a proper SEO campaign because once they do, they realize that they don’t have the time to do it themselves — especially when you consider that it’s not enough to simply check a box. Tasks like content development and link building require a lot of work and have to be executed with a high level of quality. Most clients are already too busy running their own business to write content or send link outreach emails, and that’s exactly why they come to us.

Speaking of transparency…

Ensure that the client owns their properties, content and data

About a year ago, a small web design agency here in Tampa closed down with little notice, and because of a mutual contact, the former owner reached out to me to help migrate their clients to their own servers.

In doing so, I stumbled upon a huge problem that I often see in our industry, and that is digital marketing agencies and web designers setting up digital assets under their own accounts rather than their clients’. Such assets include, but are not limited to:

  • domain registrations
  • hosting accounts
  • Google Analytics
  • Google Search Console / Bing Webmaster Tools
  • social media profiles
  • PPC accounts

This poses a huge risk for our clients. Had this particular web designer gone out of business and simply disappeared, like many do, then his clients — dozens of small businesses — would have been forced to start their digital brands over from scratch. Some may have even been forced out of business as a result. This is a completely unacceptable practice.

Any accounts you set up for your client should be set up in their name, and they should always have full access. You can then add additional users for your team or simply log in with their credentials.

Work with specialists when necessary

One of the hallmarks of a true professional is knowing when something is outside of their expertise. When you encounter this scenario, it’s important to set ego aside and seek the assistance of a more qualified specialist.

No one is above this — in fact, I often see some of the brightest minds in our industry asking for advice from other experts who possess a different specialization.

The fact of the matter is that many of the most proficient SEO practitioners typically focus on a particular aspect of search, like Alan Bleiweiss does with forensic audits, or like Cindy Krum does with mobile SEO. By its nature, specialization in one area means weakness in other areas — and that’s OK because there are plenty of top-notch professionals in our industry we can lean on for their specific knowledge.

Obviously, that means added costs for our client in these cases, but it’s our job to convince them of the necessity in order to produce the best results possible with the least risk possible.


Source: searchengineland

The Power and Influence of User Reviews

How independent reviews influence Google’s trust in your brand

Cultivating user reviews is an integral part of any search strategy, especially for local businesses. Columnist Pratik Dholakiya discusses the impact of reviews and provides tips for where to focus your efforts.

Search Engine Land columnist Kevin Lee recently wrote a post about the prevalence of fake reviews, how they are damaging consumer trust and why it’s a bad move with permanent repercussions to attempt to use them yourself.

The reason for this growing problem is that online reviews have tremendous influence over the purchasing decisions of consumers, as well as the performance of brands in the search engines. Luckily, many major review sites — including Google, Amazon and Yelp — are taking steps to combat the issue.

With all of this in mind, now is a good time to address how to approach online reviews in an ethical way that will produce long-lasting, positive results for brand perception and search engine traffic.

Google associates trust with ratings and reviews

It’s important to establish the relationship between user reviews and SEO performance before moving forward. Understanding that relationship will inform how to best approach and build a strategy for earning reviews.

A recent study affirmed the strong correlation between ratings and search engine performance for local businesses. The study was conducted by LocalSEO Guide and worked in cooperation with the University Of California, Irvine as well as PlacesScout. It analyzed the correlation between over 200 potential search engine factors and rankings for over 100,000 local businesses.

Specifically, the study found that if a keyword is found in reviews of your business, or if your location is mentioned in a review, those enhance your rankings in the search results.

Do reviews enhance your performance in general search results, outside of local search?

That is a bit more contentious. Google itself has stated that star ratings in AdWords enhance click-through by up to 17 percent, and a study by BrightLocal has found that organic listings with 4- and 5-star ratings (in the form of rich snippets) enjoy a slightly higher click-through rate than listings with no stars. While there’s never been a formal confirmation, there is a great deal of evidence to suggest that higher click-through rates (CTR) may indirectly enhance your rankings in the search results.

Even if reviews don’t directly impact search rankings, the fact that they enhance click-through rates may potentially affect your rankings in an indirect fashion. And increased CTR is a benefit in itself!

User-generated content and reviews also heavily influence consumer decisions. A study by TurnTofound that user-generated content influenced buyers’ decisions more than any other factor looked at in the study, including search engines themselves.

The fastest way to success

Google has made it easy for you to get your customers to review you, and this is the very first thing you should start with.

Find your PlaceID using the lookup tool that Google has provided here. Put your business name in the “Enter a location” search bar. Click on your business name when it appears, then your PlaceID will pop up underneath your business name.


Copy the PlaceID and paste it to the end of this URL:

For example, the Macy’s location listed above would have the following review URL:

Now, try that URL in your browser with your business’s PlaceID to test whether it works or not. It should take you to a search result for your business with a “Rate and review” pop-up window.

Share this URL with your customers after transactions to pick up reviews on your Google My Business account.

While the Google My Business reviews are likely to have the largest impact on search engine rankings, they are not the only reviews Google takes into consideration, and it is in your best interest to pick up reviews from third-party sites as well. Third-party review sites can help you pick up more reviews more quickly, and they add diversity to your review profile, which enhances your legitimacy. This, in turn, imbues the reviews with greater authority.

In addition to boosting the authority and diversity of your reviews, third-party review sites help in a few other ways. Many are designed to make it simple to request reviews from your customers in an organized way. (Though be advised that some, like Yelp, discourage review solicitation.)

6 more tactics for picking up reviews

If you want to take things further, listed below are a few more tactics for you to consider working into your review strategy:

  1. Identify any industry-specific review sites: Reviews from industry-specific sites (think Avvo for lawyers or ZocDoc for doctors) can be huge, especially if you know that your potential customers are using these sites. It’s important to identify which vertical review sites may be relevant to you and to devise a strategy for earning positive reviews on these sites.
  2. Seek reviews from product bloggers: While blogger reviews are an entirely different ballgame from user reviews, they are equally important. Links from trusted bloggers are a strong signal that can positively affect your search engine rankings, and if the bloggers have audiences who trust the reviewer’s opinion, their reviews can earn you referral traffic with conversion rates not achievable from most sources. Just be sure that the blogger discloses any financial arrangement you might have with them.
  3. Respond to your reviewers: So long as you handle it tactfully, responding to reviewers (including and perhaps especially negative ones) can have a tremendously positive impact on brand perception, as it shows that you care about your customers. The important thing to remember about responding to reviews is that your response is not only for the customer but also for anybody else who sees the interaction. How you treat that review is how they will expect to be treated.
  4. Contact your happiest customers: It goes without saying that the happiest customers are the ones most likely to leave a positive review. Tactfully encouraging these customers to leave reviews is an important move if you want people to perceive you in a positive light. (Just be sure that you understand each site’s review solicitation guidelines.)
  5. Use social media for customer support: While social media shouldn’t replace a customer support team, many consumers see social media as a place to solve any problem they are having with their product. Many also use social media as a place to complain, often without even trying to contact your business. Be prepared for this, and respond to any mentions of your brand on social media with an offer to help. Don’t make the mistake of asking them to talk to you and take the conversation offline. Keep it online and portray yourself in the best way possible.
  6. Ask the right questions: Whatever media you are using to encourage your customers to leave a review, it’s important to make sure you are asking the right questions. Asking them simply to let people know if they liked the product typically isn’t the way to go, since it leads to very generic reviews. Ask more specific, pointed questions about how the product helped them solve a particular problem. These are the kind of stories that encourage people to purchase a product.


Online reviews play an incredibly important part in a buyer’s journey, from interest to purchase. They have a heavy influence on rankings in local search results and play an important part in more traditional search engine performance as well.

Brick-and-mortar businesses should use thank-you emails and other customer communications to point consumers to their Google My Business pages. Take advantage of third-party review sites to easily encourage reviews. Reach out to your customers and online influencers to improve coverage of your products.

Do not neglect these efforts. User reviews influence modern purchasers heavily. If your product is strong, your efforts will pay dividends.


Source: searchengineland

Things to Consider with Call Analytics Software

Are you considering call analytics software?

Let this report from MarTech Today help you make an informed choice.

Thanks to the ubiquity of the smartphone, phone calls are finally getting the respect they deserve as an integral part of the customer journey. Mobile calls now account for 60 percent of inbound calls to businesses, according to BIA/Kelsey, which projects that the number of mobile calls to businesses will climb to 170 billion in 2020.

As consumers increasingly use their smartphones to research, browse and connect with businesses, brands are developing a newfound respect for the inbound call as an integral part of the conversion path.

MarTech Today’s “Enterprise Call Analytics Platforms: A Marketer’s Guide” examines the current market for enterprise call analytics platforms and the considerations involved in implementing this technology. If you are considering licensing an enterprise call analytics platform, this report will help you decide whether you need to. This 41-page report provides:

  • call analytics market overview with the latest industry statistics.
  • in-depth analysis of call analytics features and capabilities.
  • recommended steps for making an informed purchase decision.
  • profiles of 12 leading vendors.


Source: searchengineland

FCC Repeals Net Neutrality..What Does It Mean?

FCC repeals net neutrality by party line vote

FCC Chairman Ajit Pai, a former Verizon lawyer, gives his previous bosses an early Christmas present by gutting the 2015 rules.

As expected, the Federal Communications Commission (FCC) has voted 3 to 2 along party lines to repeal net neutrality. This happened despite widespread public opposition, comment fraud by repeal supporters and the last-minute request of Republican Sen. Susan Collins to delay the vote.

FCC Chairman Ajit Pai, a former Verizon lawyer, has mocked and called net neutrality supporters’ dire predictions “hysterical.” His claims, that repeal won’t impact consumers or access to content and will instead boost investment and help the economy, are dubious and are contradicted by past evidence.

The repeal of the 2015 rules, passed during the Obama administration, now permits telcos and ISPs to create fast and slow lanes to prioritize or discriminate against content types or publishers. It will also likely reinforce the dominance of big companies who can afford to pay for their content to be expedited and harm smaller publishers and startups that don’t have the resources to do so.

While the precise impact still remains to be seen, although there are plenty of indicators (past bad behavior, dysfunctional international markets), we can now expect the internet to look a lot more like cable TV, with content bundles and “premium” packages.

ISPs lobbied aggressively and spent heavily on campaign contributions for the repeal. That effort dovetailed with the Trump administration’s philosophical and policy shift from protecting consumers to promoting the interests of large corporate entities.

Beyond the freedom to extract more money from publishers and consumers — the FCC claims it’s restoring “internet freedom” — the ISPs seek to create tiered and bundled pricing because they have not been able to make money from internet advertising and their cable businesses are faltering.

As cable TV subscriptions declined in favor of OTT content access, the ISPs and telcos weren’t going to stand by and allow the transfer of cable TV subscription and ad revenues to Netflix, Google and Amazon.

The battle now moves to the courts, where plaintiffs (potentially state attorneys general, consumer groups and some private companies) will argue that a political-ideological shift in the composition of the FCC doesn’t justify the rule change by itself. The irregularities and fraud in the comment process may also make their way into the litigation.

If litigation doesn’t succeed in stopping the repeal, then the ballot box is the next battleground.

Source: searchengineland

Earning Your Client’s Trust and Respect


Earning Your Client's Trust and Respect

Part 2 of 5 Tips for a Successful Client Relationship Management

Have you ever wondered how to earn your clients’ trust and respect?

When your clients trust you, oftentimes they will be eager to listen to your ideas and be easier to handle because they believe in your capacities. With that trust, your clients will also be less likely to second guess you and look for mistakes.

Trust is an important factor in attaining successful client relationship management. That’s why we’ll focus on ways to earn your client’s trust and respect in this part of our blog series.

Every working relationship can be smooth when both parties trust and respect each other. That’s why it’s important for you to earn your client’s trust and respect. Processes and changes within the company will progress faster because of that trust

To earn your client’s trust and respect, here are 3 ways that you should start doing now.

1. Respect Your Client’s Time, System, and Work Style.

The first key to earning your client’s trust and respect is by simply valuing them. You can do this by respecting their time, system or procedures, and their work styles.

Be Early and Prepared for Calls and Meetings.

It is never a good practice to arrive and start a meeting late. It doesn’t only ruin your image with your clients, but it’ll also consume their valuable time. Instead, arrive earlier than the scheduled meeting time.

Arriving early gives you extra time to prepare while waiting for them. You can set-up the projector to have a quick dry run of your presentation. Doing this may help you see a potential problem that may arise in the middle of your presentation. For example, a non-playing video in your presentation or if you neglected to save the presentation to your thumb drive. This prep-time will help you prevent unexpected problems.

Meanwhile, if you have a valid excuse for being late, just inform the meeting leaders. Do not forget to also inform your estimated time of arrival, and whether they should wait for you or not.

Be Aware of the Time During a Meeting.

If the meeting will run later than expected, ask everyone whether they have another appointment to get to. If that is the case, inform them that you’ll send them an outline of the rest of the meeting via email.

Don’t Cancel a Meeting at the Last Minute without the Client’s Prior Knowledge.

Canceling a meeting at the last minute without notifying clients earlier is unprofessional and a waste of time for everyone. It’s good practice to call the client if you really need to cancel or reschedule. If they don’t answer your call, always leave a message.

Observe your clients language and work style

Observe and Remember your Client’s System and Work Style.

Observe your client’s language. Different clients may have different choices in the words they use. For example, some may call the color “purple” but some may call it “plum.” Doing so will help you to communicate with your clients easier using the similar language.



2. Do What You Promised to Do.

Another thing that will earn your client’s trust is by keeping your promises. Once you promised to deliver at a given date, try your best to do it.

On top of everything else, clients will be impressed with your follow-through. Even with a deadline, don’t sacrifice the quality of your work. Don’t just settle for mediocrity,  but always strive for excellence. If your clients are impressed with your work ethic, they may even recommend you to other clients.

3. Be you and be real.

Remove all pretenses when you’re in a meeting and show your true self. This helps you to earn respect and your clients will feel at ease listening to you.

Be honest. Even if missing a deadline means disappointing your clients, telling the truth is more important. If you are not going to make your deadline, tell the client about it. This builds their trust in you because they will know that you’re honest, not lying, and making up excuses.


In conclusion, we discussed how you can earn your client’s trust and respect in today’s blog post. Be sure to remember these tips so you’ll know how to deal with your clients in your future meetings.

If you want to earn your client’s respect, you should also know how to respect their time, system and work style. More importantly, never let your clients down by not doing what you promised. Keep your word and be yourself all the time.

Once you follow these tips, you’ll begin to earn your client’s trust. Keep in mind that you’ll have to be ready to face any problems that your clients may have regarding your work. It doesn’t mean that they will end their partnership with you.

In the next part of this series, you will learn how to deal with an unhappy client.

Reference: Seer

Photo Credits: Games Answers, GreenBiz

Google Assistant Coming to Even More Devices

Google bringing the Assistant to tablets and Lollipop Android phones

The move comes against the backdrop of accelerating virtual assistant usage and intensifying competition.

Google is rolling out the Assistant to more devices. It will soon be available on Android tablets running Nougat and Marshmallow, and smartphones running Lollipop.

Tablets in the US running English will be the first to get access. However, a wide array of Android 5.0 smartphones (Lollipop) will get the Assistant: Those operating in English in major markets and in Spanish in the US, Mexico and Spain; and Lollipop smartphones in Italy, Japan, Germany, Brazil and Korea.

Google is pushing the Assistant out to more devices as the market becomes more competitive and AI development accelerates.

A July 2017 report from Verto Analytics found that 42 percent of US smartphone owners used virtual assistants, in the aggregate, on average 10 times per month. That translated into more than 70 million smartphone owners and almost 1 billion hours per month in the US. The numbers are likely somewhat higher now.

Siri was the most used (largest audience), but Cortana and Alexa were the fastest-growing assistants, according to Verto.

Separate research has found that virtual assistants are used much more frequently on smart speakers, which makes sense because of the general absence of screens: almost three uses per day vs. less than one for smartphones.

Source: searchengineland


For All the Newbies and Old-timers, Google Updates Their SEO Starter Guide

Google revamps its SEO Starter Guide

This is the first update of the SEO starter guide in several years.

Google announced that it has retired the old PDF version of the SEO Starter Guide originally released in 2008, over nine years ago, with a new web-based version of the guide.

The last time Google updated this guide was several years ago.

The new guide merges the Webmaster Academy and the old SEO Starter Guide PDF into this one resource section. “The updated version builds on top of the previously available document, and has additional sections on the need for search engine optimization, adding structured data markup and building mobile-friendly websites,” Google said.

It is also currently available in nine different languages, including English, German, Spanish, French, Italian, Japanese, Portuguese, Russian and Turkish.

Source: searchengineland

Buying Directly on Google Ads Finally Coming to Apple Devices

‘Purchases on Google’ Shopping ads test is running on iOS devices

The quick-payment mobile Shopping ads have previously been limited to Android.


Google appears to be testing Purchases on Google ads on iOS devices.

Purchases on Google ads enable consumers to buy products shown in Google Shopping ads right from Google-hosted landing pages when users have payments set up through their Google accounts. The product launched in pilot on Android devices in 2015 and opened up in beta to US advertisers this spring.

Below are a couple of examples of the Purchases on Google ads we spotted this morning on iOS. Each is slugged with “Easy checkout.”

It’s not clear how long these ads have been available on iOS. With the initial pilot launch in 2015, Google said Purchases on Google would come to iOS in the “coming months,” but it appears to have taken much longer than that, perhaps closer to the beta opening up. We’ve asked Google for comment and will update here if and when we get a response. Update: We received confirmation that these ads have been available on iOS for several months. They’ve clearly been flying under the radar, though.

The “Easy checkout” messaging and icon is a change from the previous iteration that showed a blue “Buy on Google” at the top of the ad. We’ll certainly continue to see messaging tests here.

The impression volume for these ads continues to be quite limited on all devices. Additionally, with the advent of so many variations of Shopping ad formats now available — Showcase ads and ads in knowledge panels, for example — it’s not easy to find Purchases on Google ads.

The product is can be seen as part of Google’s broader mission to improve mobile web experiences and conversion rates, including a current test to send mobile search ads to AMP-enabled landing pages.

Quick view

The “Quick view” links at the bottom of the ads shown above is part of a mobile shopping update that Google announced ahead of Black Friday this year. Clicking “Quick view” on any of the product ads brings up a preview showing a bigger image, product description, reviews and seller ratings. Here’s an example from Google showing how it works:


The “Quick view” links also seem to be fairly limited and are not showing with most product listing ad results we’re seeing.



The Hows and Whys of Video Advertising

Video Advertising: Tips for success in 2018

Live Webinar: Thursday, December 14, at 1:00 PM ET (10:00 AM PT)

Consumer demand for digital video is exploding. According to a recent study by Cisco, video will make up a whopping 80 percent of all internet traffic by 2019. But that’s mostly people watching videos of cats falling off furniture, right?

Not entirely. In fact, 64 percent of users* are more likely to buy a product online after watching a video, and 59 percent of company decision-makers** would rather watch a video than read an article or blog post.

Are you ready to ride the video wave for digital marketing success?

Attend this December 14 webinar to examine the opportunities and emerging best practices around video advertising. You’ll learn:

  • how video ads are impacting paid search.
  • comparative data on video vs. text vs. display.
  • formatting and creative tips to improve ROI.
  • innovations in video that are driving results.



A Good SEO Report Explains It’s Value

SEO reports are often really useful… for SEO professionals. Columnist Greg Gifford asserts that if you want to truly prove the value of your services to your clients, you have to tie your reports directly to their bottom line.

You’d think that after a year or so of these posts, I’d run out of things to be on the soapbox about, right? Unfortunately (or maybe fortunately, since they give me material to write about), there are still tons of mistakes and missteps out there in SEO land — and lots of marketers who need help.

This time around, I’m talking about SEO reports. I’ve taught several intensive Local SEO training courses at conferences all over the world, and monthly reports always come up. Marketers never seem to be really satisfied with what they’re providing to clients, and clients never seem to be really satisfied with the report they’re given every month.

The big problem is that most of us live in our little Local SEO bubbles and don’t fully consider how a layperson thinks about SEO. We live, eat, breathe and bleed SEO — some of you out there even name your pets after algorithm updates. No one ever stops to think about how to effectively communicate with someone who has absolutely no idea how SEO works.

Most of our customers have put zero thought into how Google works, much less how to optimize to show up better in search results. They simply know that if they have more visibility in searches, they get more business. The rest is a big, scary black box.

When we give them reports filled with all the zippy SEO and digital marketing jargon, they get glassy-eyed. When they see chart after chart of data that means nothing to them, they completely zone out. As long as sales aren’t tanking, then they can assume that your service is beneficial — but they’re not sure, and they’re definitely not advocates.

If you want to keep a client for the long term, you’ve got to create reports that show real value to the client, not to your marketing mind. You could deliver a stellar report that shows ridiculous growth in ranking and organic traffic — a report that you’d use as an example in future sales presentations — but if that client doesn’t understand the lingo or the data, the report is useless.

It’s even worse when you onboard a new client who’s been brainwashed by reports filled with useless or misleading data in the past. They’ll expect the same junk report, and you’ll spend significant time over the first few months easing them into your new reporting system.

Instead, if we all stop the madness, life would be much easier for all of us. Our clients would be happy, and we’d have an easier time keeping clients around for a longer period of time. So let’s look at a few of the important points about reports:

Stop talking about links

Clients want to know how their money is spent — they want to know what you actually do for what they’re spending. I can’t tell you how many monthly SEO reports simply list out the monotonous tasks that were performed the month before. How does this help a client prove ROI?

In the same vein, listing links is pointless. Sure, it shows you got some links for the client, but again, that doesn’t really prove value in what you’re doing. The vast majority of clients don’t really understand how links work or why they’re important — so you don’t really need to include them in your report.

Stop with the overload of data

We all get it, you’re a whiz at Google Analytics, and you can throw a ton of charts at your clients. But what does it all mean? You might even have a contact at the client’s business who really loves the data, but when the owner checks in, it’s glazed eyes and questions about why they’re spending thousands on something that they don’t understand.

If you have a client who wants all the data, give it to them. If another client doesn’t care, then change your report! You don’t have to give the same report template to every customer.

Stop with the dashboards already!

For some reason, lots of marketers have jumped on the dashboard train. Don’t get me wrong, I think dashboards are awesome tools — for internal teams. When you make a dashboard available to a client, they’ve got 24/7 access to look at what’s going on. We’ve all had to defend a sudden traffic drop or ranking drop — when a client has a dashboard, those questions come at you constantly. Plus, most dashboards are overloaded with data, so it’s even more confusing for a client who doesn’t get all the minute details.

Stop with the ranking reports, too!

Rank trackers are great tools — again, only for internal teams. You absolutely need to keep an eye on search visibility and any changes that happen.

But here’s the kicker: Including rankings in your report doesn’t mean squat. Rankings don’t tie into the client’s bottom line. I could get a new client ranked #1 for hundreds of keywords in less than a week — of course, they’d all be highly obscure long-tail phrases that no human would actually search, but boy, would that look exciting on an SEO report!

It’s all about the bottom line

If we boil it down to the simplest concept, our job as Local SEOs isn’t to get our clients to rank better in local searches, it’s to make our clients more money. Period. If you want to truly prove the value of your services to your clients, you have to tie your reports directly to their bottom line.

Ideally, your SEO efforts will result in better visibility in local searches, which in turn leads to more traffic, which in turn results in more leads, which hopefully amounts to more sales.

Realistically, your SEO report only needs to be a single page. You need to show how organic traffic improves over time, and you need to show how leads (and especially leads from organic traffic) improve over time. In most cases, that’s it.

However, if a client needs something else specific to really see bottom-line benefits, don’t be afraid to set up a custom report! You might have a client that only really cares about the number of inbound calls received in a month, while another might only care about the number of repeat customers. One size doesn’t fit all, and your ability to create a custom report that truly shows the value of your services will go a long way toward locking in a long-term relationship with that client.

As marketers, we’ll be much more successful if we don’t think like marketers when we’re dealing with our clients.


Source: searchengineland.

Frigidaire Includes Granite Countertop Warehouse as its New Exclusive Distributor

Granite Countertop Warehouse: Frigidaire’s New Exclusive Distributor

Atlanta, GA, November 21, 2017 — Frigidaire has a new exclusive distributor of their sinks: Granite Countertops Warehouse. Frigidaire has been an American icon for the last 100 years  and has over 83% consumer awareness.

Frigidaire sinks are a perfect addition to GCW.  GCW offers not only granite slabs, but other natural and engineered surfaces for kitchens, baths, bars, or any other area imaginable. Frigidaire sinks are stylish, high-quality artisan handcrafted stainless steel sinks. They are the perfect touch to any home.

Installing a new Frigidaire sink will complement any countertop in any kitchen. Since several Frigidaire sinks are undermount, they will pair well with stone countertops. Undermount sinks are easy to clean as well because they don’t have edges.

Frigidaire sinks are stain and corrosion resistant. That’s one of the reasons why choosing  a Frigidaire sink for any kitchen is a good, practical choice. GCW offers a lifetime warranty for these sinks and also includes grids and strainers upon installation.

Granite Countertop Warehouse (GCW) is based in Acworth, Georgia and is a leading natural and engineered stone countertop fabricator and instalaler in the Southeast with over 20 years of experience. They also have a showroom and slab yard in Chattanooga, Tennessee and Fayetteville, Georgia.

GCW’s products include granite, quartz, marble, engineered stone, recycled glass, and other imported stones. They also offer various countertop options which will suit any client’s taste. Their slab yard has over 4,000 slabs in stock and over 90 colors, providing a wide range of options for clients.


For more information about Frigidaire and GCW, contact Panorama Marketing & Media or call 678-391-9136.

Contact Information:

Panorama Marketing & Media, LLC
555 Hawkins Store Rd, Kennesaw GA 30144
Phone: 678-391-9136

Google Introduces a Better Filter to See Real-Time Search Trends

Google Introduces a Better Filter to See Real-Time Search Trends

Google is adding new filters to its trends data, making it possible to see search trends beyond web search. Now, you can find real-time search trends on specific search terms within YouTube, News and Image searches, along with Google Shopping.

“We’re opening up more data to show what people in the world are looking for, as they’re looking for it,” writes Google on its The Keyword blog.

To see trends filtered by the specific search trends, first choose the search term you want to research. For example, if want to see search trends for Rihanna on YouTube, select Rihanna the singer on the Trends search bar.

From there, you can select to see search trends for “Rihanna” on Image search, News search, Google Shopping and YouTube search from the drop-down menu under Web Search.

Within each of the search trend filters, there is data for “Interest over time” and “Interest by region,” as well as a list of “Related topics” and “Related queries.”


Source: searchengineland

Proper Handling of Clients’ Requests: Start Earning Your Clients’ Trust

Part 1 of 5 Tips for a Successful Client Relationship Management

Proper Handling of Clients' Requests: Start Earning Your Clients' Trust
Are you having a hard time when a client instructs you many or even a pile of tasks all at once? Who isn’t, right?
In times like this, you should know how you can handle the huge load that landed on your plate. Oftentimes, when we have so many tasks, we tend to not finish them on time. In worse case scenarios, we may even overlook some of those tasks.
You can do something to avoid these scenarios. That’s what we’re going to delve in deeper in this post. We will tackle the proper handling of clients’ requests.

2 Things to Remember in Handling Clients’ Requests

Whether we want it or not, we can’t avoid receiving requests from our clients from time to time. The best thing to do in these circumstances is to learn how to deal with it.
Always remember to be calm and stay focused when clients call you to order many tasks. Having a focused mind will make sure you are able to take note all their orders.
Once you learn how to handle requests, you’ll start earning the trust of your clients. Especially when you’re able to deliver the outputs that they need from you. This is important in client relationship management: earning your client’s trust.

Follow-up on the Client

When your client piles up tasks on your desk, this may cause you not to catch up and record each assignment. If this happens, you’ll disappoint a client for being unable to finish all required tasks. This can possibly result in not having a second batch of orders from that client.

To prevent this scenario from happening, it helps to follow up with your client. A good way to do this is by sending them a message that enumerates all the tasks given. This is to confirm whether you’re able to catch every order that they gave.  You can also use that opportunity to inform your client about the day you can finish the deliverable.

To serve as an example, here is a letter or note that you can send to the client:

Follow Up with Clients

Good day, Ms./Mr. Client,

This note is to confirm all the tasks that we received this week. Please see whether we are able to take note of everything. If not, please reply to us for the other missed tasks:

  • first task
  • second task
  • third task 
  • fourth task
  • fifth task

From this list that we’re able to take note, we estimate that we can submit to you the deliverables by Monday. Urgent tasks will be delivered sooner than other tasks according to the specified required date.



Following up on your client implies that you care about being able to deliver all the outputs to the client. This will, in turn, earn their trust little by little.

Inform Client if You Can’t Deliver on Their Required Time

If you predicted that you won’t be able to deliver the outputs on time, tell the client.

You can say it through a note. First, tell them that you already received the request. Then, state the day you think you can deliver the outputs that the clients request you.

If you’re eager to impress your clients by being always on time, the opposite may still happen. When there’s a conflict with the deadline, inform the client right away. This is so the client can adjust the deadline according to the time convenient to both parties.

On the brighter side, setting up a deadline for yourself pushes you to focus on that task over others on your plate. This will help you to do more tasks at a given time. Since you’ll be able to focus on tasks which you should finish before the scheduled deadline.


We discussed how to handle client requests on today’s topic. Learning how to handle a huge pile of clients’ requests will help you in building up your client’s trust in you.

Focus at all times especially when clients give you tasks so you can take note of all them. Also, it’s important to tell your clients whether you can make it on their deadline or not, as soon as possible. Don’t hesitate to inform the client about it so there can be adjustments made for the deadline.

In earning your client’s trust, proper handling of client’s request is just the beginning of doing it. There are still other ways to do that to earn their trust and respect.

This is what we’ll tackle on the next part of this series. Don’t miss it!


Reference: Seer

Photo Credits: Wright Brothers, Red Dot Blog