Lead Catalyst Panorama Atlanta
Your company needs to be where the potential customers are, providing quality info and tips.
Make sure local search info is updated and optimized.
Use article marketing, forum posting, and social media to distribute high quality content to attract info-seeking customers.
Online spots to pick up targeted leads:
- Industry-specific discussion forums.
- Websites for businesses that are in your general industry.
- Social Media: Facebook, Twitter, LinkedIn, etc.—don’t just use these for advertising; offer valuable info and special offers.
- YouTube.com—Create informative videos. Avoid video advertisements. Don’t forget to include the SEO & URL.
- Website Opt-In—Essential for every business site. It’s okay to use compelling, ethical offers to get that lead’s e-mail!
Converting Leads is all about uncovering the primary customer problem and providing solutions.
- What does the customer need and how can you meet that need?
- How can you find out what the customers need?
- Focus on return on THEIR needs and THEIR investment.
- Relate to customers on a personal level.
- When customers feel like you really get their problems, you increase your chances for converting the lead.