Panorama Marketing & Media http://panoramapress.net Google Certified online marketing firm focused on Lead Generation. Panorama Press is a marketing and promotions company serving businesses in Atlanta, Georgia and nationwide using expert Google Pay Per Click, SEO, and creative web development. Thu, 22 Feb 2018 16:05:41 +0000 en-US hourly 1 http://panoramapress.net/wp-content/uploads/2018/01/cropped-Panorama-Logo-transparent-512px-32x32.png Panorama Marketing & Media http://panoramapress.net 32 32 Google Stopped Support for Meta News Keywords Tag Months Ago http://panoramapress.net/google-stopped-support-meta-news-keywords-tag-months-ago/ Thu, 22 Feb 2018 13:23:01 +0000 http://panoramapress.net/?p=92940 Google drops support for meta news keywords tag After years of telling publishers to use the news meta keyword tag, Google ...

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Google drops support for meta news keywords tag

After years of telling publishers to use the news meta keyword tag, Google said it stopped supporting it months ago.

Google has dropped its support for the news meta keywords tag. Google introduced the new meta keywords tag specifically for news publishers back in 2012 and quietly stopped supporting it months ago.

Google did not announce this change, so publishers, like us at Search Engine Land, have continued to use it. Using the news meta keywords tag will not help Google understand your news content anymore since Google ignores it the same way they ignore the normal meta keywords tag.

Google Webmaster Trends Analyst John Mueller confirmed this, saying, “It looks like we dropped support for this around the time when we removed it from the help center.” He added, “Keeping it on pages is fine, we just don’t use it for Google News anymore.”

 

Source: searchengineland

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Another Google’s Test on Black Search Results Interface Occurs http://panoramapress.net/another-googles-test-black-search-results-interface-occurs/ Mon, 19 Feb 2018 17:06:05 +0000 http://panoramapress.net/?p=92278 Google Tests Black Search Results Interface Again For the past many many years, Google tests black designs for the search results interface. We’ve covered many ...

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Google Tests Black Search Results Interface Again

For the past many many years, Google tests black designs for the search results interface. We’ve covered many of these tests over the years and here is yet another one that has come up this week.

Sergey Alakov spotted the test and shared some screen shots on Twitter. Here is one:

Google is constantly testing user interfaces – so no one should be surprised they are yet again testing a black UI for the search results.

 

Source: seroundtable

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Google Explains Getting the Correct Date Timestamps is Hard for Several Reasons http://panoramapress.net/google-explains-getting-correct-date-timestamps-hard-several-reasons/ Thu, 15 Feb 2018 16:20:56 +0000 http://panoramapress.net/?p=91680 Google Wants To Get Date Timestamps Accurate In Search Results Last night, when people were searching about the horrible news in ...

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Google Wants To Get Date Timestamps Accurate In Search Results

Last night, when people were searching about the horrible news in Florida, some noticed that some of the recent articles covering the news were labeled by Google has being written days before the event. Obviously, something that happened hours ago, written potentially minutes ago, should not be labeled in the Google search results as being written 2 or 3 days ago.

Danny Sullivan at Google was doing some damage control for Google explaining that sometimes getting the date right, can be hard. One because sometimes the publisher themselves labels their dates incorrectly and sometimes because of timezone issues. Either way, it really should be something Google does get right.

 

Source: seroundtable.

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AdSense Publishers Needs to Verify Mailing Address by Postcard or Their Payments will Remain on Hold http://panoramapress.net/adsense-publishers-needs-verify-mailing-address-postcard-payments-will-remain-hold/ Wed, 14 Feb 2018 15:59:15 +0000 http://panoramapress.net/?p=91485 Google AdSense Places Payments On Hold Until Mailing Address Verification Google AdSense is showing some AdSense publishers a notice that their ...

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Google AdSense Places Payments On Hold Until Mailing Address Verification

Google AdSense is showing some AdSense publishers a notice that their payments are on hold until they validate and verify their physical mailing address by way of postcard. The notice at the top of the AdSense console says “your payments are currently on hold because you have not verified your address.” Here is a screen shot of even my account, and I joined AdSense when it was first in beta and just launched.

 

Source: seroundtable

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New SEO Audit Category to Chrome’s Lighthouse Extension Lets Users to Run Basic SEO Checks http://panoramapress.net/new-seo-audit-category-chromes-lighthouse-extension-lets-users-run-basic-seo-checks/ Mon, 12 Feb 2018 18:45:35 +0000 http://panoramapress.net/?p=91137 Google adds new SEO Audit category to Chrome’s Lighthouse extension The popular auditing tool used by developers and search marketers now ...

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Google adds new SEO Audit category to Chrome’s Lighthouse extension

The popular auditing tool used by developers and search marketers now enables users to run basic SEO checks against site pages.

Webmasters, web developers and SEOs are getting a new feature in the widely used website auditing tool Lighthouse. Google announced today the addition of an “SEO Audits” category to the Chrome extension. You can access the new audit category via the “Options” button in the extension.

By no means a replacement for a comprehensive SEO audit, the new feature does provide feedback on basic/fundamental SEO best practices, returning a report that checks for:

  • Descriptive anchor text.
  • Titles, description.
  • If the page can be crawled by Google.
  • HTTP status code.
  • Valid hreflang and rel=canonical tags.
  • UX — legible font sizes, plugins.
  • … and makes recommendations for additional reports.

 

Source: searchengineland

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CallRail: the First Company to Provide an AI-Powered Keyword Recommendation Tool http://panoramapress.net/callrail-first-company-provide-ai-powered-keyword-recommendation-tool/ Fri, 02 Feb 2018 15:44:32 +0000 http://panoramapress.net/?p=89562 CallRail adds a keyword recommendation tool to its phone call listening platform The company says its AI-powered tool is the first ...

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CallRail adds a keyword recommendation tool to its phone call listening platform

The company says its AI-powered tool is the first in market.

Most businesses keep track of customer phone calls. But is something getting lost in translation?

With the release today of its keyword recommendation tool, Call Highlights, CallRail offers businesses a chance to identify trends and uncover insights from their customer calls. The company says the tool is the first one in the market.

 

Source: searchengineland

 

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Bing Ads Provides Conversion Tracking Solution Against Apple’s Intelligent Tracking Prevention http://panoramapress.net/bing-ads-provides-conversion-tracking-solution-apples-intelligent-tracking-prevention/ Thu, 01 Feb 2018 13:23:00 +0000 http://panoramapress.net/?p=89359 Bing Ads has a conversion tracking fix for Apple’s Intelligent Tracking Prevention Advertisers must enable auto-tagging of the Microsoft Click ID ...

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Bing Ads has a conversion tracking fix for Apple’s Intelligent Tracking Prevention

Advertisers must enable auto-tagging of the Microsoft Click ID in their accounts to get consistent ad conversion tracking from Safari.

In September, Google announced its solution to maintain campaign tracking from Safari, with a new Google Analytics cookie. Now Bing is introducing its method for addressing the challenge of tracking ad clicks from Safari posed by Apple’s Intelligent Tracking Prevention (ITP).

Some advertisers may have noticed an alert in their Bing Ads accounts to enable auto-tagging of Click ID “for accurate conversion tracking”. You guessed it, this has to do with Bing Ads’ solution to ITP tracking issues. Checking the box will automatically tag destination URLs with the Microsoft Click ID. 

Some advertisers will already have the Microsoft Click ID auto-tagging enabled. Its what underpins Bing Ads’ offline conversion imports, for example.

First, a quick overview of ITP, and then we’ll get into how Bing Ads’ solution actually works.

What is Intelligent Tracking Prevention?

With ITP, third-party cookies deemed able to track users across sites can only be used in a third-party context for 24 hours from the time a user visits a website via Safari. After 24 hours, those cookies can only be used for supporting user log-ins. After 30 days, the cookies are purged entirely.

For marketers, that means that unless a user converts within 24 hours of visiting an advertiser’s site after clicking an ad, for example, third-party cookies are purged and conversion tracking is lost. As a result, with Safari accounting for nearly 50 percent of mobile web traffic share in North America by some measures, ITP has the potential to make a mess of mobile ad conversion attribution.

The fix: Microsoft Click ID and Universal Event Tracking

Bing Ads uses the Universal Event Tracking (UET) tag to power conversion tracking. The tag, when placed on advertiser sites, captures what users do once they click through from an ad, including conversion actions they take.

Like Google, Bing is responding to ITP with a method that is in line with Apple’s guidance around ad attribution, which states, “We recommend server-side storage for attribution of ad impressions on your website. Link decoration [ e.g., padding links with information] can be used to pass on attribution information in navigations.”

Note: only the JavaScript version of the UET tags supports the ability to set these cookies. If you’re using the non-JS version, you might consider switching.

When advertisers enable auto-tagging for the Microsoft Click ID, or MSCLIKID, the following process occurs:

  1. Bing Ads will automatically add a unique click ID to the landing page URL after a user clicks on an ad.
  2. The UET tag will set a first-party cookie called _uetmsclkid on the advertiser’s site to capture the Microsoft Click ID from the URL. (Without auto-tagging enabled, the Microsoft cookie is set on Bing.com as a third-party.)
  3. The UET tag also sets a first-party session ID cookie on the advertiser’s domain to help improve the accuracy of the conversion tracking. (This already happens by default and isn’t related to the auto-tagging.)
  4. Bing Ads can then tie any conversion event back to the search ad clicks that assisted in the conversion via the click ID, until the _uetmsclkid expires after 90 days.

This applies for conversions happening outside of the 24 hour window after a user visits the advertiser’s site. If a conversion happens within the 24 hours, the Microsoft cookie will still be present, and Bing Ads will use the IDs in that cookie for attribution as it does currently.

Without auto-tagging enabled, the _uetmsclkid first party cookie won’t be set and Safari/ITP will likely purge the third-party UET/Microsoft cookie after the 24 hour window.

The solution is already working for advertisers that enabled auto-tagging for other purposes. For everyone else, it will start working as soon as it’s enabled at the account level as shown above.It will also be selected by default when creating new conversion goals.

As with Google’s solution, this fix only addresses tracking for attribution, it does not address how retargeting works (or doesn’t after 24 hours) on Safari. Bing Ads says is working on a solution for that.

 

Source: searchengineland

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Google Provides Additions to “Ads Settings” and “Mute This Ad” Functions http://panoramapress.net/google-provides-additions-ads-settings-mute-ad-functions/ Tue, 30 Jan 2018 14:26:46 +0000 http://panoramapress.net/?p=88997 Google AdWords Adds Remarketing Ad Settings & Mute Ads Additions Google announced they are adding two new features to help searchers and users ...

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Google AdWords Adds Remarketing Ad Settings & Mute Ads Additions

Google announced they are adding two new features to help searchers and users see less ads they don’t want to see. Google announced “more additions to Ads Settings and Mute This Ad to give you more control to mute the ads you see on Google, on websites, and in apps.”

The first example is stopping showing those ads that track you around the web, retargeting or remarketing ads, when you are no longer interested. So you visit a web site to buy a new pen, and then you see ads for pens all over the web sites you visit for the next month or so – but you already bought the pen – you don’t need a new pen. You can now stop those ads from showing.

You can now mute the reminder ads in apps and on websites that show these ads where they are powered by Google:

Here is how to do that.

Google also added two more features to the Mute This Ad option:

(1) It will now recognize your feedback on any device where you are signed in to your Google Account, based on your account settings.

(2) You should see Mute This Ad in even more places and on more Google ads across apps and web sites.

 

Source: seroundtable

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Google Announced More Ways for Users to Control the Google-served Ads http://panoramapress.net/google-announced-ways-users-control-google-served-ads/ Fri, 26 Jan 2018 18:32:57 +0000 http://panoramapress.net/?p=88447 Pummeling users with Google remarketing ads they don’t want to see? Now they can mute those, too Google announced more options ...

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Pummeling users with Google remarketing ads they don’t want to see? Now they can mute those, too

Google announced more options for users to control the kinds of ads they see.

On Thursday, Google announced more ways for users to control the Google-served ads they see. The changes will have implications for advertisers, particularly those who are running remarketing campaigns.

Users can see who’s remarketing to them

There is now a new section in the Ads Settings area of My Account, the resource that lets Google account holders see and control their data and privacy settings, called Your Reminder Ads. That is just Google’s consumer-facing term for retargeting or remarketing ads, and it encompasses dynamic remarketing ads as well.

From Your Reminder Ads, users will be able to see the companies that are currently remarketing to them via Google’s ad network and opt to mute them individually, as shown in the GIF below.

Implications for advertisers

Last fall, Apple gave advertisers reason to start rethinking their retargeting strategies. Have you heard any consumers complaining about Apple’s Intelligent Tracking Prevention? Me neither. It puts a wrench in advertisers’ works, though. Whereas Apple kneecapped tracking with its approach to addressing annoying retargeting, this is a quintessential Google move: Give users some opt-out control over the ads they see while leaving the fundamental targeting and tracking mechanisms untouched.

Advertisers need to be aware, though, that people who use this new tool will be muting the advertiser from retargeting them with Google ads, not just one ad they’re sick of seeing.

It only impacts Google ads, not those from other remarketing services an advertiser might be using.

  • This is rolling out for Google Display Network ads on the web and in apps.
  • It will expand to YouTube, Search and Gmail in the coming months.
  • Mutes can last for 90 days.

Mute This Ad expansions

The Mute This Ad feature, which has been available since 2012, allows users to dismiss a Google display ad by clicking on the “X” in the upper right corner of the ad. Users can then provide feedback on why they no longer want to see the ad.

Now Mute This Ad will function across devices when users are signed in to their Google Accounts. When users mute or block an ad on one device while signed in, they won’t see that ad on other devices when logged in to that same Google account.

Additionally, Google is extending Mute This Ad to more apps and websites that show Google ads.

 

Source: searchengineland.

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The Best Ways to Increase In-Store Traffic http://panoramapress.net/best-ways-increase-store-traffic/ Fri, 19 Jan 2018 16:18:03 +0000 http://panoramapress.net/?p=87309 Turn finger traffic to foot traffic How to reach the omnichannel customer Gone are the days when a consumer casually pops ...

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Turn finger traffic to foot traffic

How to reach the omnichannel customer

Gone are the days when a consumer casually pops into a store and walks the aisles until she finds a product that suits her. Life is more hectic now, technology is more accessible, and consumers are becoming more purposeful in how they shop.

According to an Adlucent survey, 70 percent of shoppers are multichannel consumers — purchasing products using a combination of online and in-store shopping. Is your digital strategy reaching the omnichannel consumer?

This white paper from Adlucent will walk you through:

  • six ways retailers can use location-based digital ads to drive purchases in physical stores.
  • success stories from companies that have mastered location-based advertising.
  • reporting methods to show how digital campaigns are contributing to purchases in physical stores.

 

Source: searchengineland

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