The Silicon Review Names Atlanta Based Panorama Marketing & Media, as one of the 30 Fastest Growing Private Companies to Watch

30 Fastest Growing Private Companies to watch 2017

Atlanta, GA, September 1, 2017- Atlanta based Panorama Marketing & Media, was chosen among the 30 fastest growing private companies to watch by The Silicon Review.  The Silicon Review is the world’s most trusted online and print community for business & technology professionals. This announcement showcases 30 private companies that are making a splash in the tech market and growing at an incredible rate.

“A dedicated and experienced team committed to growing client businesses by creatively increasing conversions, engagements, and sales”, is what Panorama Marketing & Media is all about states Quique Lopez, Founder and CEO.  They have seen a tremendous growth in the last 2 years with the emergence of social media as a driving force in marketing in 2017.  The company develops creative solutions aimed at increasing sales, exposure, and of course profitability for their clients. 

Panorama Marketing and Media (PM&M) is a Google AdWords Partner and offers a wide range of affordable, customized marketing solutions for any size business, not only locally, but globally as well.   The company also uses Bing Ads and Facebook ads along with creative cope, SEO, video and multimedia content creation to create a consistent lead pipeline. PM&M specializes in mobile technology, local marketing and social media with a focus on soccer, music, art and multi-cultural local events to provide clients quality engagements from new and existing customers.

The company has provided marketing services for hundreds of companies over many ears and continues to grow and adapt to new technologies while keeping creativity as the focal point in marketing.  They have grown to 3 offices in the Metro Atlanta area and opening one in Denver, CO.

Quique Lopez has over 3 decades of lifestyle marketing in soccer, music art, and multi-cultural events.  Their approach supports a uniquely American ideal of the great melting pot and that by celebrating differences, people come together.  He states “We have strict standards on clients we accept.  Social media is our vehicle to bring a positive and hones message on behalf of our clients”.

The Silicon Review is the world’s most trusted online and print community for business & technology professionals.  Community members include CEOs, CIOs, CTOs, IT VPs and Managers, along with diverse IT professionals.

The Silicon Review encompasses nine technology and vertical communities: Software, IT Services, Cloud, Mobile, Big Data, Security, Telecommunications, Hot Start-ups and The Best Companies to work for. Each community leader collaborates with industry gurus, technology managers, researchers, top technology journalists, consultants and industry analysts. This is the place where senior level IT buyers and decision-makers come to learn and also share their experiences in regard to products, technologies and technology trends.

For more information about Quique Lopez and Panorama Marketing & Media, contact

Panorama Marketing & Media or call 678-391-9136.

 

Contact Information:

Panorama Marketing & Media, LLC
555 Hawkins Store Rd, Kennesaw GA 30144
Phone: 678-391-9136

Amazon Advertisement Revenues Growing at an Incredible Rate

In October 2017, Amazon announced their third-quarter earnings, which reported sales of $43.7 billion, up 34% compared to last year. 

The more interesting part of the report is that $1 billion of that revenue actually came from advertising and is 58% of this year’s growth!

Amazon is Exploding
Amazon is Exploding

In Amazon CFO Brian Olsavsky’s statement, he said, “Advertising revenue continues to grow very quickly and its year-over-year growth rate is actually faster than the other revenue line item that you see there [in the ‘other’ category].”

Amazon is now going head to head with Google in product searches and has gotten the attention of retailers, brand advertisers, and search marketers. Looks like Amazon is catching up to Google and planning to surpass them…stay tuned!

To read more about this story, visit Search Engine Land.

Learn the Ins and Outs of Real Estate Investing

Financial Freedom Education and Investor Community
Thursday, November 2, 2017 from 7:00 PM to 9:00 PM (EDT)
Atlanta, GA

Event Details

Welcome…We would like to invite you to our 2hr real estate investing orientation. Bring something to take notes with and come sit back and listen to why real estate investing is meant for everyone… Whether you like real estate or not, you might not realize yet that you already are an investor. You most likely pay for where you live now and you invest in someone’s dreams! We all either pay a rent/mortgage or we get paid rent/mortgage. Would you rather pay someone for where you live, or would you like to get paid? How would you like to get FREE education, maybe a FREE car every couple years? How would you like to take control of your retirement … We will show you how SMART investors are doing exactly that.

At our 2hr real estate investing orientation, we intend to show why that possibility has slipped past the 99% and what we are doing with real estate TODAY! We will

  • show you the ONLY curriculum based, ongoing, and scalable education platform in the industry.
  • show you a plan that has assisted students, in our community, to a net worth over a million dollars in controlled assets.
  • show you how you can be involved in the properties that we are involved in.
  • show you to a working business model that you could have walk down the hall to your home office instead of fighting traffic.
  • show you the ways to make money, and how to be wealthy with a variety of strategies.
  • show you how you could be done interviewing for jobs for the rest of your life and comprehensively teach your children how to BE the same!

WE ARE LOOKING FOR PEOPLE WHO WANT TO MAKE MONEY:

In Real Estate Investing: We are looking for those who want to learn how to be an investor and those who want to build wealth through investments in Real Estate. Not only do we invest locally, but we also invest nationwide. Our investment associates earn anywhere from ~$5000-$100,000 per real estate transaction depending on the type of real estate transaction. A real estate license or experience is not necessary, but if you have either, great. Either way, we are here to show you how to be a real estate investor, where to invest, and our ways to make money. We work with everybody in our real estate investor training programs and here to help you build your own real estate investment portfolio.

and/or

In Sales/Marketing: If you enjoy getting out and being around people, attending our wealth building workshops and real estate seminars, this can help you to network and get to help other people interested in real estate investing get started with their home based business. You can do most all your work from home! Once certified, our sales agents are paid to enroll new real estate investing training associates. We get paid on Tuesday’s & Friday’s (8X a month). Our home based business is yours to control as long as you are willing to network and help provide customer service to the people you get enrolled. That’s it!

We create successful real estate investors and we have the results to prove that our system works. You must be coachable, willing to work very hard, dedicated, and most importantly passionate about the field of REAL E$TATE. We are very selective of whom we work with, and timing is everything. NOW IS THE TIME to make YOUR move towards building wealth.

Source: https://www.eventbrite.com

Tactics and Strategies for Technical and Non-Technical SEOs

legal-law-scales

In SEO’s earlier days, technical SEO was largely about coding. For a fun throwback, check out this 2008 SEL article on search-friendly code by Jonathan Hochman, an internet marketer and computer sciences grad from Yale. Technical SEO was all about how to optimize (and often, manipulate) code, metadata and link profiles to achieve better results.

And you know what? That basic purpose of technical SEO hasn’t changed.

As black hat tactics and manipulation became less effective and more dangerous, they fell out of favor. This gave rise to the more creative, non-technical SEO tactics designed to show search engines the value and relevance of each piece of content.

Technical and non-technical should never be pitted against one another, as both are critical to the health of your site and the success of your campaigns. Technical SEO is the framework on which truly great content is built, ensuring that each piece is structured and optimized for search engine discoverability and human consumption.

Here are a few tips to help you find balance between the technical and creative:

1. Understand the role of technical SEO in your organization

Today, in most organizations, technical SEO is a function entirely separate from development. You might still have some spillover between development and SEO in small companies or with freelancers. Typically, though, SEOs are an entity unto themselves, tasked with working alongside:

  • the uber-technical IT team, who manage the reception and storage of critical customer data.
  • web developers.
  • the non-technical SEOs (including link builders and content marketers).

As a sort of translator between these fundamentally different teams, technical SEOs understand the needs of each. They can anticipate how a new data security policy implemented by IT might affect a forward-facing marketing campaign or activity. They know the limitations of the site and can knowledgeably consult with developers to see whether what marketing wants is possible, or offer alternatives. Most importantly, they inform each of these teams on how their activities can stay compliant with (and be optimized for) search engines.

The second part of the technical SEO’s job is then implementation, adding the structure and optimizations to assist the engines in retrieving, indexing and ranking content.

This is why it’s critical that a technical SEO is a part of the planning process. Too often, they’re seen as “fixers,” brought in to identify and correct problems that were perfectly preventable. Instead, SEO and content teams should be working together to establish shared goals, work as a cohesive unit, measure and analyze, and continually adapt.

2. Balance your on-page & off-page optimization

On-page and off-page strategies each offer very different benefits, but both impact your content performance dramatically. As you strive to find balance between the technical and non-technical, factor in your on- and off-page optimizations:

On-page SEO:

  • Your site’s structure, hierarchy and design
  • Title tags and meta descriptions
  • Coding errors
  • Crawl- and index-ability
  • Internal linking
  • Sitemaps
  • Page content
  • Site speed
  • Mobile-friendliness

Off-page SEO:

  • Social content and sharing
  • Influencer content
  • Articles and guest blogs
  • Inbound links

3. Define the responsibilities of each type of SEO

So, which tasks belong to technical SEOs, and which belong to non-technical SEOs? There are tasks that are very obviously one or the other. For example, deciding how to use subdomains and designing your site’s architecture are clearly technical tasks, while authoring engaging, optimized content is for your non-technical/creative team.

Technical-vs-Non-Technical-SEO-600x300

But there are areas of overlap that can cause confusion, or get missed altogether, unless you clearly define who is responsible for which SEO tasks. This can create site issues that have a devastating impact on consumer experience — and ultimately, your sales — as a result. On average, organic search drives fully 60 percent of website traffic. Chances are, it’s your largest channel. It’s worth getting right.

On-page and off-page, the technical and the non-technical, the scientific and the creative — each is powerful on its own, but it’s in the combined effort of both that the real magic happens. We saw a perfect example of this in the multi-faceted approach to content marketing undertaken by business products retailer Quill (disclosure: customer).

In their pursuit of increased organic traffic and e-commerce revenue, Quill’s SEO program manager, Eugene Feygin, devised and implemented a new company-wide content strategy. Within it, he restructured the brand’s content housing, factored in external partners’ research, and developed new content agency partnerships. Quill’s website got a user experience-centric overhaul to simplify navigation and make the content journey more intuitive. Feygin deployed BrightEdge’s Data Cube tool to identify Quill’s most pressing content gaps and greatest opportunities.

The results of this holistic approach marrying the science of content data and site structure with the creativity of ingenious promotion and partnerships was astounding.

Quill’s balanced approach to SEO grew their organic blog traffic by 270 percent in a single year. Their page one keywords exploded by 800 percent, and they achieved 98 percent search engine indexation.

4. Work SEO into your content workflow

Traditionally, magazines and other publishers used an in-house style guide to make clear their content rules and expectations. These are an important tool for brands not only to create consistency in style and tone, but to ensure that each piece of content gets the same SEO treatment pre-publication and during promotion.

How are images optimized? Which types of sources are approved as citations and for external linking, and are there any you avoid? When and how should you use H1, H2 and H3 headings? Who creates title tags, and what rules are there around those? Who are your readers, and what is their assumed level of knowledge about your topic or industry? (This can help guide keyword selection.)

Getting all of this documented provides a quick reference baseline for your content creators. It gives your creative team a resource created with technical SEO input that guides the content creation process. When you place this optimized content into the technically sound framework managed by your technical SEO, ready to be promoted by your content marketers, it’s a truly powerful combination indeed.

5. Balance technical & non-technical at budget time, too

Local media forecaster Borrell expects SEO spend in the US to reach almost $80 billion by 2020. C-level decisions around budget allocation need to reflect this holistic approach to SEO as an integral component of your overall marketing strategy. Technical SEOs shouldn’t have to fight for a piece of the content marketing budget; that’s the mentality that supports silos and keeps teams competitive.

Budgeting for SEO can be difficult, as organic doesn’t have direct media costs. The potential for high returns is there, but it takes organization-wide acceptance of a data-driven strategy to make it happen. Earlier this year, I shared a few tips to help SEOs learn to evangelize their practice to colleagues across departments and the C-suite. Doing so builds a strong case for the organization-wide implementation of and adherence to holistic SEO with the budget to make it possible.

Finding your SEO balance and bringing it all together

Technical and non-technical SEO tactics and strategies differ greatly; you might have entirely different teams executing each. Even so, it’s critical that they find ways to work together, as those intersections are where your greatest opportunities lie.

In the increasingly competitive SERPs, where you’re vying for the eyes and minds of intelligent, informed consumers, the marriage of technical SEO with the art of content marketing enables the creation of the intelligent content you need to stay on top.

 

SOURCE URL: http://searchengineland.com

The Concept of the ever-changing Landscape of SEO

SEO

 

Recently I made the shift to freelancing full-time, and it’s led me to participate in a few online communities for entrepreneurs, freelancers, and small business owners. I’ve noticed a trend in the way many of them talk about SEO; specifically, the blocks they face in attempting to “do SEO” for their businesses. Again and again, the concept that “SEO is too hard to stay on top of… it’s always changing” was being stated as a major reason that people feel a) overwhelmed by SEO; b) intimidated by SEO; and c) uninformed about SEO.

And it’s not just non-SEOs who use this phrase. The concept of “the ever-changing landscape of SEO” is common within SEO circles as well. In fact, I’ve almost certainly used this phrase myself.

But is it actually true?

To answer that question, we have to separate the theory of search engine optimization from the various tactics which we as SEO professionals spend so much time debating and testing. The more that I work with smaller businesses and individuals, the clearer it becomes to me that although the technology is always evolving and developing, and tactics (particularly those that attempt to trick Google rather than follow their guidelines) do need to adapt fairly rapidly, there are certain fundamentals of SEO that change very little over time, and which a non-specialist can easily understand.

The unchanging fundamentals of SEO

Google’s algorithm is based on an academia-inspired model of categorization and citations, which utilizes keywords as a way to decipher the topic of a page, and links from other sites (known as “backlinks”) to determine the relative authority of that site. Their method and technology keeps getting more sophisticated over time, but the principles have remained the same.

So what are these basic principles?

It comes down to answering the following questions:

  1. Can the search engine find your content? (Crawlability)
  2. How should the search engine organize and prioritize this content? (Site structure)
  3. What is your content about? (Keywords)
  4. How does the search engine know that your content provides trustworthy information about this topic? (Backlinks)

If your website is set up to help Google and other search engines answer these 4 questions, you will have covered the basic fundamentals of search engine optimization.

There is a lot more that you can do to optimize in all of these areas and beyond, but for businesses that are just starting out and/or on a tight budget, these are the baseline concepts you’ll need to know.

Crawlability

You could have the best content in the world, but it won’t drive any search traffic if the search engines can’t find it. This means that the crawlability of your site is one of the most important factors in ensuring a solid SEO foundation.

In order to find your content and rank it in the search results, a search engine needs to be able to:

  1. Access the content (at least the pages that you want to rank)
  2. Read the content

This is primarily a technical task, although it is related to having a good site structure (the next core area). You may need to adapt the code, and/or use an SEO plugin if your site runs on WordPress.

For more in-depth guides to technical SEO and crawlability, check out the following posts:

  • Find Your Site’s Biggest Technical Flaws in 60 Minutes – Moz blog
  • SEO Tools to Analyze Your Site Like Google Does – Hubspot blog
  • What Web Dev Taught Me About SEO – Distilled blog

Site structure

In addition to making sure that your content is accessible and crawlable, it’s also important to help search engines understand the hierarchy and relative importance of that content. It can be tempting to think that every page is equally important to rank, but failing to structure your site in a hierarchical way often dilutes the impact of your “money” pages. Instead, you should think about what the most important pages are, and structure the rest of your site around these.

When Google and other search engine crawlers visit a site, they attempt to navigate to the homepage; then click on every link. Googlebot assumes that the pages it sees the most are the most important pages. So when you can reach a page with a single click from the homepage, or when it is linked to on every page (for example, in a top or side navigation bar, or a site footer section), Googlebot will see those pages more, and will therefore consider them to be more important. For less important pages, you’ll still need to link to them from somewhere for search engines to be able to see them, but you don’t need to emphasize them quite as frequently or keep them as close to the homepage.

The main question to ask is: Can search engines tell what your most important pages are, just by looking at the structure of your website? Google’s goal is to to save users steps, so the easier you make it for them to find and prioritize your content, the more they’ll like it.

For more in-depth guides to good site structure, check out the following posts:

  • Information Architecture for SEO – Moz (Whiteboard Friday)
  • How to Create a Site Structure That Will Enhance SEO – Kissmetrics blog
  • How to Create a Site Structure Google Will Love – Wordtracker
  • The SEO Benefits of Developing a Solid Site Structure – Search Engine Land

Keywords

Once the content you create is accessible to crawlers, the next step is to make sure that you’re giving the search engines an accurate picture of what that content is about, to help them understand which search queries your pages would be relevant to. This is where keywords come into the mix.

We use keywords to tell the search engine what each page is about, so that they can rank our content for queries which are most relevant to our website. You might hear advice to use your keywords over and over again on a page in order to rank well. The problem with this approach is that it doesn’t always create a great experience for users, and over time Google has stopped ranking pages which it perceives as being a poor user experience.

Instead, what Google is looking for in terms of keyword usage is that you:

  1. Answer the questions that real people actually have about your topic
  2. Use the terminology that real people (specifically, your target audience) actually use to refer to your topic
  3. Use the term in the way that Google thinks real people use it (this is often referred to as “user intent” or “searcher intent”).

You should only ever target one primary keyword (or phrase) per page. You can include “secondary” keywords, which are related to the primary keyword directly (think category vs subcategory). I sometimes see people attempting to target too many topics with a single page, in an effort to widen the net. But it is better to separate these out so that there’s a different page for each different angle on the topic.

The easiest way to think about this is in physical terms. Search engines’ methods are roughly based on the concept of library card catalogs, and so we can imagine that Google is categorizing pages in a similar way to a library using the Dewey decimal system to categorize books. You might have a book categorized as Romance, subcategory Gothic Romance; but you wouldn’t be able to categorize it as Romance and also Horror, even though it might be related to both topics. You can’t have the same physical book on 2 different shelves in 2 different sections of the library. Keyword targeting works the same way: 1 primary topic per page.

For more in-depth guides to keyword research and keyword targeting, check out the following posts:

  • More than Keywords: 7 Concepts of Advanced On-Page SEO – Moz blog
  • Keyword Research in 2016: Going Beyond Guesswork – Moz blog
  • Guide to Keyword Research – Backlinko
  • Complete Guide to Keyword Research for SEO – SearchEngineWatch

Backlinks

Another longstanding ranking factor is the number of links from other sites to your content, known as backlinks.

It’s not enough for you to say that you’re the expert in something, if no one else sees it that way. If you were looking for a new doctor, you wouldn’t just go with the guy who says “I’m the world’s best doctor.” But if a trusted friend told you that they loved their doctor and that they thought you’d like her too, you’d almost certainly make an appointment.

When other websites link to your site, it helps to answer the question: “Do other people see you as a trustworthy resource?” Google wants to provide correct and complete information to people’s queries. The more trusted your content is by others, the more that indicates the value of that information and your authority as an expert.

When Google looks at a site’s backlinks, they are effectively doing the same thing that humans do when they read reviews and testimonials to decide which product to buy, which movie to see, or which restaurant to go to for dinner. If you haven’t worked with a product or business, other people’s reviews point you to what’s good and what’s not. In Google’s case, a link from another site serves as a vote of confidence for your content.

That being said, not all backlinks are treated equally when it comes to boosting your site’s rankings. They are weighted differently according to how Google perceives the quality and authority of the site that’s doing the linking. This can feel a little confusing, but when you think about it in the context of a recommendation, it becomes a lot easier to understand whether the backlinks your site is collecting are useful or not. After all, think about the last time you saw a movie. How did you choose what to see? Maybe you checked well-known critics’ reviews, checked Rotten Tomatoes, asked friends’ opinions, looked at Netflix’s suggestions list, or saw acquaintances posting about the film on social media.

When it comes to making a decision, who do you trust? As humans, we tend to use an (often unconscious) hierarchy of trust:

  1. Personalized recommendation: Close friends who know me well are most likely to recommend something I’ll like;
  2. Expert recommendation: Professional reviewers who are authorities on the art of film are likely to have a useful opinion, although it may not always totally match my personal taste;
  3. Popular recommendation: If a high percentage of random people liked the movie, this might mean it has a wide appeal and will likely be a good experience for me as well;
  4. Negative association: If someone is raving about a movie on social media and I know that they’re a terrible human with terrible taste… well, in the absence of other positive signals, that fact might actually influence me not to see the movie.

To bring this back to SEO, you can think about backlinks as the SEO version of reviews. And the same hierarchy comes into play.

  1. Personalized/contextual recommendation: For local businesses or niche markets, very specific websites like a local city’s tourism site, local business directory or very in-depth, niche fan site might be the equivalent of the “best friend recommendation”. They may not be an expert in what everyone likes, but they definitely know what works for you as an individual and in some cases, that’s more valuable.
  2. Expert recommendation: Well-known sites with a lot of inherent trust, like the BBC or Harvard University, are like the established movie critics. Broadly speaking they are the most trustworthy, but possibly lacking the context for a specific person’s needs. In the absence of a highly targeted type of content or service, these will be your strongest links.
  3. Popular recommendation: All things being equal, a lot of backlinks from a lot of different sites is seen as a signal that the content is relevant and useful.
  4. Negative association: Links that are placed via spam tactics, that you buy in bulk, or that sit on sites that look like garbage, are the website equivalent of that terrible person whose recommendation actually turns you off the movie.

If a site collects too many links from poor-quality sites, it could look like those links were bought, rather than “earned” recommendations (similar to businesses paying people to write positive reviews). Google views the buying of links as a dishonest practice, and a way of gaming their system, and therefore if they believe that you are doing this intentionally it may trigger a penalty. Even if they don’t cause a penalty, you won’t gain any real value from poor quality links, so they’re certainly not something to aim for. Because of this, some people become very risk-averse about backlinks, even the ones that came to them naturally. But as long as you are getting links from other trustworthy sources, and these high quality links make up a substantially higher percentage of your total, having a handful of lower quality sites linking to you shouldn’t prevent you from benefiting from the high quality ones.

For more in-depth guides to backlinks, check out the following posts:

Theory of Links

  • All Links are Not Created Equal: 10 Illustrations on Search Engines’ Valuation of Links – Moz blog
  • What Links Comply with Google’s Guidelines – Moz (Whiteboard Friday)

Getting More Links

  • What Is Linkbuilding? – Moz (Beginner’s Guide to SEO)
  • High-Value Tactics, Future-Proof Link Building – Moz (Whiteboard Friday)
  • How to Create Content That Keeps Earning Links (Even After You Stop Promoting It) – Moz blog
  • Targeted Link Building in 2016 – Moz (Whiteboard Friday)
  • 7 Easy Local Link Building Tactics – Whitespark blog
  • Guide to Linkbuilding – Backlinko

Mitigating Risk of Links

  • Step-by-step Guide to a Manual Backlinks Audit – Search Engine Land
  • Link Audit Guide for Effective Link Removals & Risk Mitigation – Moz blog
  • How to Conduct a Backlink Audit in 45 Minutes – Neil Patel

Does anything about SEO actually change?

If SEO is really this simple, why do people talk about how it changes all the time? This is where we have to separate the theory of SEO from the tactics we use as SEO professionals to grow traffic and optimize for better rankings.

The fundamentals that we’ve covered here — crawlability, keywords, backlinks, and site structure — are the theory of SEO. But when it comes to actually making it work, you need to use tactics to optimize these areas. And this is where we see a lot of changes happening on a regular basis, because Google and the other search engines are constantly tweaking the way the algorithm understands and utilizes information from those four main areas in determining how a site’s content should rank on a results page.

The important thing to know is that, although the tactics which people use will change all the time, the goal for the search engine is always the same: to provide searchers with the information they need, as quickly and easily as possible. That means that whatever tactics and strategies you choose to pursue, the important thing is that they enable you to optimize for your main keywords, structure your site clearly, keep your site accessible, and get more backlinks from more sites, while still keeping the quality of the site and the backlinks high.

The quality test (EAT)

Because Google’s goal is to provide high-quality results, the changes that they make to the algorithm are designed to improve their ability to identify the highest quality content possible. Therefore, when tactics stop working (or worse, backfire and incur penalties), it is usually related to the fact that these tactics didn’t create high-quality outputs.

Like the fundamentals of SEO theory which we’ve already covered, the criteria that Google uses to determine whether a website or page is good quality haven’t changed all that much since the beginning. They’ve just gotten better at enforcing them. This means that you can use these criteria as a “sniff test” when considering whether a tactic is likely to be a sustainable approach long-term.

Google themselves refer to these criteria in their Search Quality Rating Guidelines with the acronym EAT, which stands for:

  • Expertise
  • Authoritativeness
  • Trustworthiness

In order to be viewed as high-quality content (on your own site) or a high-quality link (from another site to your site), the content needs to tick at least one of these boxes.

Expertise

Does this content answer a question people have? Is it a *good* answer? Do you have a more in-depth degree of knowledge about this topic than most people?

This is why you will see people talk about Google penalizing “thin” content — that just refers to content which isn’t really worth having on its own page, because it doesn’t provide any real value to the reader.

Authority

Are you someone who is respected and cited by others who know something about this topic?

This is where the value of backlinks can come in. One way to demonstrate that you are an authority on a topic is if Google sees a lot of other reputable sources referring to your content as a source or resource.

Trust

Are you a reputable person or business? Can you be trusted to take good care of your users and their information?

Because trustworthiness is a factor in determining a site’s quality, Google has compiled a list of indicators which might mean a site is untrustworthy or spammy. These include things like a high proportion of ads to regular content, behavior that forces or manipulates users into taking actions they didn’t want to take, hiding some content and only showing it to search engines to manipulate rankings, not using a secure platform to take payment information, etc.

It’s always the same end goal

Yes, SEO can be technical, and yes, it can change rapidly. But at the end of the day, what doesn’t change is the end goal. Google and the other search engines make money through advertising, and in order to get more users to see (and click on) their ads, they have to provide a great user experience. Therefore, their goal is always going to be to give the searchers the best information they can, as easily as they can, so that people will keep using their service.

As long as you understand this, the theory of SEO is pretty straightforward. It’s just about making it easy for Google to answer these questions:

  1. What is your site about?
    1. What information does it provide?
    2. What service or function does it provide?
  2. How do we know that you’ll provide the best answer or product or service for our users’ needs?
  3. Does your content demonstrate Expertise, Authoritativeness, and/or Trustworthiness (EAT)?

This is why the fundamentals have changed so little, despite the fact that the industry, technology and tactics have transformed rapidly over time.

A brief caveat

My goal with this post is not to provide step-by-step instruction in how to “do SEO,” but rather to demystify the basic theory for those who find the topic too overwhelming to know where to start, or who believe that it’s too complicated to understand without years of study. With this goal in mind, I am intentionally taking a simplified and high-level perspective. This is not to dismiss the importance of an SEO expert in driving strategy and continuing to develop and maximize value from the search channel. My hope is that those business owners and entrepreneurs who currently feel overwhelmed by this topic can gain a better grasp on the way SEO works, and a greater confidence and ease in approaching their search strategy going forward.

I have provided a few in-depth resources for each of the key areas — but you will likely want to hire a specialist or consultant to assist with analysis and implementation (certainly if you want to develop your search strategy beyond simply the “table stakes” as Rand calls it, you will need a more nuanced understanding of the topic than I can provide in a single blog post).

At the end of the day, the ideas behind SEO are actually pretty simple — it’s the execution that can be more complex or simply time-consuming. That’s why it’s important to understand that theory — so that you can be more informed if and when you do decide to partner with someone who is offering that expertise. As long as you understand the basic concepts and end goal, you’ll be able to go into that process with confidence. Good luck!

 

Source Url: https://moz.com

Quick Tips Regarding TO ADOBE ANALYTICS

While most digital analysts understand Google Analytics, many can find Adobe Analytics to be a complete mystery. If you are one of those people, you’ve come to the right place. Let’s dig into Adobe Analytics and get you up to speed!

First, let’s establish why Adobe Analytics is important to understand, and define some dimension and metric differences between Google Analytics and Adobe.

Guide Table of Contents:

  • Benefits of Learning Adobe Analytics
  • Comparing Dimension & Metric Set-Ups in Google Analytics & Adobe

Adobe Entry Page vs. GA Landing Page

Adobe Success Events vs. GA Goal Completions

Dimensions & Metric Scope in GA vs. Adobe

  • Navigation of Adobe Interface

Report Navigation

Standard Adobe Reports

  • Upcoming Adobe Tips

Benefits of Learning Adobe Analytics

  1. Similar to tools like Google Analytics 360, Adobe Analytics  offers notable benefits and features (avoiding sampling, custom tracking flexibility, etc.), justifying the notable yearly cost associated to it.
  2. Becoming familiar with Adobe will naturally expand your analytics skills! While many elements of Google Analytics tracking are applicable to Adobe; Adobe’s new features, tools, and caveats will deepen and enrich your analytics knowledge base.
  3. If you understand the features within Adobe, you will save yourself time as well as others by quickly solving complex analysis problems, creating expansive and actionable reporting, and setting up strategic tracking.

Comparing Dimension and Metric Set-Ups in GA and Adobe

Now that we’ve established why Adobe Analytics is important, let’s look at some high-level dimension and metrics differences between Google Analytics and Adobe Analytics, and establish why the scope of dimensions and metrics is so critical to understanding any analytics set-up.

Dimension and Metric Set-Ups

Adobe Entry Page vs. GA Landing Page

Looking at Adobe data, one of the first things you will likely notice is that sessions are now visits, and landing page is now entry page. As these are two extremely visible aspects of GA & Adobe, it’s important to note the high-level naming difference.

Google Analytics

Google Analytics

Adobe Analytics

Adobe Analytics

GA Goal Completions vs. Adobe Success Events

Another notable difference is GA goal completions vs. Adobe success events. For Google Analytics, each goal completion is counted once per session, where in Adobe, each success event counts each time the item occurs in a visit.

For example, if a conversion/success event in each platform is playing a video on the site, and you watch 5 videos in a single session/visit, in Google Analytics that will trigger only 1 video play goal completion, but in Adobe Analytics that will trigger 5 video play success events. When you think of Adobe success events, think of total events in Google Analytics.

Dimension and Metrics Scope

An important aspect of all analytics is the scope of dimensions and metrics. Scope affects data collection, aggregation, and even the way you analyze data.

Ensure that you are matching the correct dimensions and metrics by scope when doing analysis, otherwise you run the risk of misleading your report stakeholders which leads to poor decisions based on this data.

So what are these scopes, and how do they differ between Google Analytics & Adobe?

Hit:

  • Definition: The building block upon which all other data is formed. Measures each individual interaction on the site (think pageviews, events).
  • Google Analytics vs. Adobe Analytics: Standard across Google Analytics and Adobe.
  • Main Takeaway Tip: You want to match hit dimensions to hit metrics (i.e. page with pageviews).

Visit/Session:

  • Definition: Multiple hits make up a session/visit. The most heavily featured scope across both platforms.
  • Google Analytics vs. Adobe Analytics: Different in naming across Google Analytics (session) & Adobe (visit).
  • Main Takeaway Tip: These session/visit-level items can occur once in this scope, such as entry page, region, etc. Should match session/visit dimensions with session/visit metrics (i.e. entry page with visits and bounce rate, etc.)

Visitor/User:

  • Definition: While multiple hits make up a session/visit, multiple sessions/visits make up a visitor/user.
  • Google Analytics vs. Adobe Analytics: Different in naming across Google Analytics (user) & Adobe (visitor).
  • Main Takeaway Tip: This typically is the most hidden scope in both platforms, but can provide powerful analysis, allowing you to be more audience-focused. Should match visitor/user dimensions with visitor/user metrics (i.e. new/repeat visitor with unique visitors).

See a more visual example of this breakdown below:

more visual example

Now that you understand the scope of dimensions and metrics and how they differ between Adobe and Google Analytics, you are ready to jump into the Adobe interface. Let’s do it!

Navigation of the Adobe Interface

Once you’ve logged into the Adobe interface, you’ll be presented with the layout of report options (may differ slightly by account), which we will break down piece-by-piece:

Navigation of the Adobe Interface

 

#1: Report Navigation

The search reports and navigation element allows you to find what report you want, either through typing in the report name or navigating through the sections. Let’s see how we can find the entry page report with both options:

#1A: Search Option

By typing in the report name itself, you’ll see which reports have this naming, and then can select the report that is more relevant to you. See below for the entry page report:

Report Navigation

#1B: Navigation Option

In this case, we don’t type the report name in, but rather click through the report structure to find it. You’ll notice that under the search option, this shows the same route that we use in the navigation structure to reach the report.

Navigation Option

#2: Top-Nav Bar

The top-nav allows you to easily navigate between Adobe’s interface. When you first log in to Adobe Analytics, this default to opening on the reporting tab. You could update in the future to land on the Workspace option as well. You could also not see the Workspace option if you don’t have access to this area (granted under your user-level rights).

Let’s break down each of the options available in this area.

  • Workspace: This links to Adobe’s Analysis Workspace tool, which I’ll expand on in a future post. Some pretty amazing report, analysis, and visualization capabilities with this tool. Check on Benjamin Gaines session from the Adobe Analytics 2017 Summit for some cool insights here
  • Reports: Your current view, allowing you to pick among report options.
  • Components: Allows you to manage segments, create calculated metrics, manage scheduled reports, etc.
  • Tools: Allows you to access non-Workspace Adobe tools, such as Report Builder & Ad-Hoc Analysis. Report Builder is an add-on to Microsoft Excel, and is very useful for report automation. It functions in a similar manner as the Google Sheets Add-On does with the Google Analytics API. I’ll expand on Report Builder usage in a future post as well.
  • Admin: Depending on your user access (either admin or user), this allows you to create new users, update Adobe report suite configuration settings, etc.

reportsuite

  • Report Suite: On the far right of the screen (on the same level as the report search), you can change the Adobe report suite you are viewing (think Google Analytics account or property). For more advanced users, Adobe offers other types of report suites: Virtual and Global/Roll-Up being some of the major options.

Standard Adobe Report

Now that we know the basic interface, let’s explore a simple report (entry pages):

Standard Adobe Report

On the upper left-hand side, with the three icons, you have the options to (from top-to-bottom):

Three icons

  1. View Reports: Navigate away from the current report
  2. Apply Segments: You can apply multiple segments at once (will find the overlap of all segments), and create and manage segments (which align to the dimension and metric scopes you choose!)
  3. Change Metrics: You can pick which metrics you have in the report (which should align to the dimension and metric scopes of the report). Let’s move our attention to the top-nav of the report itself (from left to right). 

Change Metrics      4.Each of the symbols mean the following:

  1. “Entry Pages Report” – Name of the report
  2. The Star – Favorite the report to come back to for future reference (under your login)
  3. Cloud with Arrow – Download the report (Excel, PDF, etc.)
  4. Envelope – Send the report via email
  5. Book – Bookmark the report
  6. Speedometer – Add to an Adobe dashboard (less useful than Adobe’s other reporting options [Analysis Workspace being the main] in my opinion)
  7. Three Dots – contains more options, one of which is a quick link option (great for sharing reports with others – allow for them to come directly to the report upon login)
  8. The Cylinder – Which Report Suite the data is pulling from
  9. The Calendar – Allows for changing date ranges, and comparing dates (Adobe also allows you preset ranges – last month, last week, etc.). You can also create custom date ranges to fit your reporting needs

One last tip for the report layout: You can use these reports to drill down further based on what you have selected. This is located as shown below:

report layout

Want to see what channels drove visits to these entry pages? How about a breakdown by mobile device type? What can the regional data tell you about your paid targeting efforts? The possibilities are nearly endless. Go explore!

With these tools, you now how have the ability to:

  1. Understand how Adobe Analytics functions, why it is important, and how it differs from Google Analytics.
  2. Navigate the Adobe Analytics interface and basic reports.

Upcoming Adobe Tips

that you have this knowledge, if you have the opportunity, get in there and explore! What questions do you have based on what you’ve found? What are the hidden gems of Adobe Analytics that you use? Let me know in the comments!

However, truthfully, this is just the tip of the iceberg in relation to Adobe Analytics knowledge. To truly understand what Adobe offers, you’ll want to understand the following topics as well:

  1. eVars (custom conversion) vs. sProps (custom traffic): How custom tracking with Adobe fundamentally works.
  2. Adobe’s Pathing & Fallout Tools: How Adobe’s PathFinder and Full Paths reports differ from Google Analytics’ pathing efforts, and how you can integrate pathing and fallout reporting into Analysis Workspace.
  3. Adobe Analysis Workspace: How Adobe’s main reporting and analysis tool is competing against Google Data Studio, and how it provides one of the most flexible and powerful interfaces of all major data analysis tools.
  4. Adobe Report Builder: How Adobe’s reporting automation tool stacks up against Google’s options, and how to most easily integrate it into your Excel reporting set-up.

 

Source Url: www.seerinteractive.com

Things About 4 Tools To Easily Create Videos To Diversify Your Content Marketing You Have To Experience It Yourself

Videos work great for content marketing for three reasons:

  • Certain demographics of users LOVE watching videos;
  • Videos open up more marketing channels (Youtube, Vimeo, etc)
  • Videos are highly engaging: People like sharing videos

Now, the days when video content was so hard to create that most people were just shying away are over. Videos are no-brainer now. When it comes to video tutorials and mashups, I am simply using iMovie (free easy time-saver). However, in many cases, you won’t even need any desktop software.

There are some awesome online tools that allow you to create professional videos that will diversify your video marketing and let you experiment with genres, styles and types. The first one that comes to mind is of course Youtube Hangouts on Air.

But it’s not the only one!

The following four tools are all freemium, so you’ll have a chance to play for free first:

1. Animoto

Animoto is a huge time-saver! Grab your screenshots and videos, choose (or upload your own) music, add text breaks – you are done! A new video is ready to distribute.

Animoto

I like using it for screenshot showcase (for tutorials) and for summing up discussions, hangouts, etc but I am sure there can be lots of other ideas (this about weekly user photo showcase, testimonial showcase, etc etc.)

2. Powtoon

Powtoon is a freemium tool to create animated presentations and video instructions. The best thing about this tool is that it lets you create video instructions that grab attention and have huge viral potential as opposed to traditional step-by-step video guides.

It has lots of templates with different mascots:

powtoon-

There are lots of available elements inside: Characters, animations, text affects, image holders, etc. The free version will keep its watermark on the final version.

Powtoon is awesome for creating concept explanations, fun tutorials and even promo videos.

They also have #slides project in private beta which I am really looking forward to playing with! Stay tuned!

3. Vidtrack

Vidtrack is a new tool I’ll need to play with. It lets you user-generate your videos by enabling your readers to send you video messages. I think it may work for testimonials, contests, etc

You can try it for free and create 5 videos. I imagine you can use those videos in lots of ways (especially if you need some editing in place).

Just look at some examples of videos featured on the site get inspired

Their newest feature is the website recorder which also has a WordPress plugin allowing your users to create content for you:

Our video recorder will allow you to put a video record button anywhere on your website. Whenever someone clicks the record button it will activate a webcam or mobile camera. Site visitors can record any type of fan videos, crowdsourced videos or user generated videos. These could be video testimonials, video interviews, video contests, video auditions, video reviews, video feedback, etc….

vidtrack-

 

Source Url:  www.internetmarketingninjas.com 

We can cover most of the off page optimization activities.

We are happy to offer you a special SEO package with 100% improvement in your keyword ranking and traffic.

Targeting up to 4 keywords with over 150 off page activities.

(Tier 1)  Highest PR Submission – Links to main website

–          10   Approved Article Submission (PR 6 – PR 2)

–          10 Tab Posts/Podcasts/Video Tutorials (PR10 – PR7)

–          5 Web 2.0 Pages (PR9 – PR4)

–          5 Press Release Submissions (PR10 – PR5)

–          3 Perma Blog Rolls

–          20 Industry Directory Submissions

–          10 Listings in search Engines

 

(Tier 2) One link to main website and second link to Tier 1 sites

–          5  SiteRings Initiator (Link – WIKI)

–          5 Discussion Boards / Forums

–          1  Guest Blog Posting

 

(Tier 3) One link to main website and second link to Tier 2 sites

–          2 RSS feeds

–          2 Landing Pages

–          50 Social Bookmarking

 

(Tier 4) One link to main website and second link to Tier 3 sites

–          5 Profilers PR 4-8 websites

–          5  Download Links

–          5 Screen Savers download

–          10 Image Tagging

 

(Tier 5) One link to main website and second link to Tier 4 sites

–          5 Blog Commenting

–          5 Q n A

–          5 Reviews

 

(Tier 6) One link to main website and second link to Tier 5 sites

–          10 Doc Syndication

–          10 Slides

–          10 Classified Add

 

(Tier 7) 300 Social Bookmarks evenly distributed to all links

This technique is developed keeping in mind current Google Panda and penguin updates.

Please let me know if you are interested in our services and I am happy to answer all your queries.

Kind Regards

Arian Rose

Some of the reasons why you are not getting enough organic & social media traffic on your website.

Your website maynot organically rank on Google’s first page for most of the popular keywords, which means people searching for your products are not able to find you and you are losing traffic. Your loss is your competitors’ gain i.e. the traffic which could have generated quality sales, goes to your competitors as they rank well in the Search Engine Result Pages (SERPs) organically.

Some of the major steps you can adopt to rank well in SERPs organically and increase your social media presence is:

1. Your website profile needs to be regularly updated in social media sites.

2. Your site has very less number of genuine Google back links and this can be improved a lot further.

3. You need to update fresh and quality contents on your website and blogs as per the latest Google guideline.

In the present day scenario it’s very essential to take a proper care of your website and keep it updated with fresh and original content. One single unwanted link might put your website in disaster situation. There are many additional improvements that could be made to your website, and if you are interested to learn about them and curious to know what our working together would involve, then I would be glad to provide you a detailed proposal for your website.

We do website optimization, Reputation management, SMO for websites to make them listed on the top of the search engine as well as promote them over the Internet. We have a team  SEO professional working 24*7.  Unlike other SEO companies we do not believe in talking rather we believe in delivering what we promise to our clients.

Our clients’ consistently tell us that their customers find them because they are on the top of Google. Being on the top of Google is the best thing you can do for your sales and online reputation.

Local Marketing SEO Christmas Discount Offer

We have a Local Marketing SEO Christmas discount offer going for the following package:

 

$500 off Local Marketing

Monthly Task and responsibilities: –
Directory submissions
20 Social Book marking Submissions
15Article Submissions (1 article x 15 article directories)
15 Press Release Submissions (1 press release x 15 press release websites)
10 Blog Submissions
1 unique, 400 word article written
1 unique, 400 word press releases
Meta tags changes suggestions
Keyword research
Competitor Analysis

Heading tag changes
Alt tag changes
Interlinking wherever required.
Keyword density in site content.
HTML Site Map

XML site map and Submission in webmaster tool.

 

 

 

Please call us for more info 687-391-9136

www.panoramapress.net

Mobile & Desktop Ads to Combine: A Prelude to the Future

The idea of combining mobile and desktop ads was born when Larry Page, Google CEO ironically disclosed that “Internet users don’t really want a different experience on mobile devices than on their desktop computers.” While this might sound true to many, Google still plans to combine mobile and desktop ads.

The launching of Google’s GoMo signaled the birth of a promising future for mobile websites. In fact, Google has been insisting to webmasters to create websites that are mobile-friendly. Navigating a mobile website is so much different from navigating a website from a desktop computer. It is so much easier and can be done anywhere.

In terms of campaigns, mobile and desktop interface works with 2 difference campaigns. Google will dynamically optimize the two campaigns in two different devices. But for some reason, changes are not totally perfect in this case. Combining desktop and mobile ads is not exactly as good as it sounds. When searchers utilize mobile, advertisers have refused to pay desktop rates.

“The short of it is mobile ad formats are different and quite frankly, people are using it in a different way and advertisers are not convinced they should be bidding up for keywords the same way on mobile the way they do on desktop,” MorningStar tech analyst Rick Summer told CNBC.

It is only smart for Google to solve this matter by combining mobile and desktop ads. Mobile searches have gained a strong response in terms of revenue since then. But this doesn’t mean that desktop will flatline at some point.

“The ubiquity of screens really helps people move from one screen to another effortlessly. Focusing on platform-specific queries won’t make much sense, because ads will dynamically update for the platform. That’s a great opportunity for us,” Page said.

How does Local Internet Marketing in Atlanta Benefit Atlanta Organizations

With the beginning of the brand new internet age Atlanta organizations are progressively using Google Places optimization to reach and offer services to their district to achieve better business results. During the past Atlanta businesses relied of the trustworthy Yellow pages to reach Atlanta residential areas however the days of the Yellow pages and snail mail mass messages and flyers and newspaper advertising are approaching the end and have been absorbed by Atlanta internet marketing by using search engines like Yahoo and Google.

To observe this change you only have to glimpse at the size of your present yellow pages in comparison to the same yellow pages from a couple of years ago. The distinction is indisputable. The Size of the Yellow pages book has decreased considerably and the depth due to the quantity of pages has dropped significantly. What has motivated this change, well its simple those same organizations who used to market in the Yellow pages decided that their cash is better spent creating and marketing an internet site instead.

Individuals are getting increasingly more clued on about the web and its opportunity and therefore are progressively using mobile technology which permit them to access the web while on the move via cellular devices such as apple iPhones, Blackberries and Android mobile phone phones in addition to laptops with wireless broadband technology meaning people can access Atlanta organization websites and Atlanta business information wherever they are and no longer have to wait until they get back or to the office before they can search for the website, contact details or check out the services a specific business or company is offering.

In this modern age it is crucial for Atlanta organizations owners to fully grasp the value of online based marketing and the good impact it can have on their business. Atlanta company owners are using integrating Google places optimization to their Atlanta promoting campaign to reinforce their business and maintain to date with present times. The web today is important as was yellow pages years prior. Through Google places optimization you are able to supercharge your Atlanta company website to the first page for services in your Atlanta community.

Generating traffic to your Atlanta organization is more than just uploading an internet site. Consider it like this, simply having a shop isn’t any good you have to let your visitors know that you’re there and most importantly when your customers are searching for services and products that you already provide to be sure they can locate you, so you enjoy the profit and repeat business rather than your competitors.

Through Google places optimization not only can your clients see essential information like a contact phone number however the service also provides a visual map of the exact place of your business so individuals can see precisely where you are. This is an enormous advance and I’m sure that this is not the end.

 

I can by now predict 3d maps becoming accessible which includes a photograph of the front of your business.

The future is certainly vibrant for Atlanta organizations, actually let me rephrase that, the future is brilliant for those Atlanta organizations that see the possibilities of Atlanta internet marketing for their organization and begin acting immediately.

Website Redesign Tips 101

A website is like a store where you sell your service or products. As time goes, you will feel like giving your website a revamp according to the latest trends in the industry. That is why you want to redesign it. But, there are important points you need to take before taking action. You need to know the basics. Educate yourself and be inquisitive.  Here is a checklist that will help you save more by avoiding common and costly mistakes for your website.

  1. Is your website mobile ready?  You know how typical websites appear on a mobile phone? It is not navigation-friendly and it takes you a lot of time to scroll here and there to read the whole text!  Reports reveal that mobile is now one of the fastest growing trends in the industry. In fact, 12% of global traffic is from mobile. Now, you do not want your competitors grab that percentage away from you. So what you can do is make your website mobile-friendly or mobile-enabled.  Check your site out at GoMo to find out if it looks great on mobile.
  2. Avoid flash. We admit that Flash is way too cool. It is great eye candy, catchy and makes your site look very interesting. But the downside of flash is that it doesn’t work in mobile devices (i.e., iPhone and iPad).
  3. Do not crowd your site with irrelevant keywords. Optimize your website with the best target keyword. Dismiss the thought that adding lots of keywords to your site is helpful. You do not want an SEO nightmare. Do not confuse search engine spiders by overcrowding your site with a variety of keywords.
  4. Pimp your boring content with interesting stuff. Supply your website with juicy tidbits, trivia and information. Content can mean four things: articles, videos, podcast and graphics. Use a variety of them to entice your audience.
  5. Be sure you have a “call to action.” A call to action encourages people to act. This is normally presented in a website button or a hyperlink that says, “Buy Now,” “Call now,” “Request a quote,” or “Complete this survey.”
  6. Be sure to have a Contact Page. Your contact page should detail your address, phone number and email address. It can also have a contact form so people can directly connect with you when necessary.
  7. Incorporate social media. Promote your social media accounts in your website to effectively disseminate information.
  8. Do not forget to register local search directories. To claim your online visibility effectively, do not miss enlisting your website to local search directories. There are a number of free listings out there like Yelp, Google Places, Yahoo Local and others.

The Definitive Guide to Acquiring Online Authority

When you want to sell a product or service online, you need to have authority. So how do you claim your online authority when you are not even famous? There are a number of strategies you can due to claim your authority and credibility. Here is your guide to acquiring online authority to boost your profits.

Rank your keywords properly. Make sure you use well targeted keywords that most people will usually type in the search engines. Online shoppers are not knowledgeable about SEO and backlinks. Most of them just type in their searches and they are happy to click on what they are looking for.

Testimonials work best.  Leverage third party authority by soliciting testimonials from people you work with.

Guest blogging: Reach out to other bloggers and offer a guest blog post. You can try the Huffington Post; Self Growth and Expert Click.

Thought leadership” Put yourself in the shoes of your customers and ask yourself, “What could be a solution to my problem?” By doing so, you can provide answers and solutions to your reader’s problems. Provide tips, hints and how-tos that will let your readers know that you are speaking from experience.

By following these simple tips, you will definitely claim online authority and boost your sales and profits in no time.

Seven sure-fire tips to enhance your website

Step 1: Determine Whether Website Design is Right for You

Make sure you go into a redesign for the right reasons. You need to establish that website redesign is a continuous process, and just as much about functionality as it is design. The first thing you need to do, is set your redesign goals.

 

Key Concepts and Statistics

 

Wrong Reasons For RedesignRight Reasons for Redesign
“We have a new corporate look and feel.”“Want to get found by more prospects.”
“It’s been 12 months since our last redesign.”“Want to convert more prospects into leads and eventually, customers.”
“The CEO wants to do it.”“We want to improve branding.” (Only appropriate if oriented around one of the previous reasons.)

 

Website Redesign Half-Life Chart

 

Source: Hubspot, Webinar Redesign Strategy, 2010

 

  • The excitement you and your CEO will have from a complete renovation of your website will be short lived.
    • Once you have visited your site repeatedly, the excitement of a new website will turn into boredom.
    • Complete website renovation is even worse for users.
    • Users are accustomed to the constancy of old website.
    • Need time to adjust, causing them more confusion.

 

Takeaway

Misguided reasons for redesigning your website are driven by the thought that the freshness and “wow factor” of a new website will increase excitement over your brand. The main motivations behind website renovations should be to improve the performance of your website. A beautiful website, although intriguing and aesthetically pleasing, is secondary to a functional traffic and lead generating website.

 

 

Step 2: Insure that your Website’s Assets are In Order and Safe

You can cause more damage than good by trying to undertake a website redesign on your own. The information below conveys the importance of existing assets, and the importance that these assets are preserved and protected.

 

Key Concepts and Statistics

  • Website assets such as content, inbound links, keyword rankings, and conversion tools are critical to a strong web presence.
  • To preserve your web presence, you must keep track these assets to insure that they are all transferred in the redesign process.

 

The Asset Check List

  • o Determine how many pages you have.
  • o Figure out which pages are most popular/powerful.
  • o Determine how many inbound links you have.
  • o Establish where these links are coming from.
  • o Look up what interior pages have inbound links.
  • o Figure out which inbound links are most popular/powerful.
  • o Determine what keywords you rank for before the move.
  • o Figure out keywords are most effective.

 

Takeaway

If you do not fully understand the importance and practice of proper SEO, doing a web design can be more damaging than helpful. If you do not feel comfortable around SEO work, it may be best to hire a specialist to perform the redesign so all the hard work you have put into making a web presence does not disappear. it may also be time to contact a professional to set you up with a system that can track these metrics if you don’t already have a system in place.

 

Step 3: Formatting your Homepage

You may want some interactive and flashy homepage that entices the user. It is important to establish these fundamentals that need to be addressed first.

 

Key Concepts and Statistics

  • The first impression is all about simplicity.
  • 75% of Internet users never scroll past the first page of search results.1
  • 76% of consumers want a website that makes it easy to find what they want.2
  • Highlight blog on homepage.
  • Set up a 301 redirect, for SEO’s sake!
  • Have a permanent redirect.
  • Limit the amount of choices the consumer must make.
    • If you offer 25 services, put those 25 under 4 overarching umbrella services so consumers will not be overwhelmed.
    • Links to social networking pages are a must on home page.

 

 Source: HubSpot, The Science of Website Redesign, June 2011

 

Takeaway

Your homepage is the face of your services or products. You only get one chance to impress that visitor, so make sure you carefully place the essentials you want them to know on your homepage. It should also act as a launching platform to places where they can contact you in the future (i.e. blog, social media, etc.)

 

Step 4: Focus on Continuous Original Content that Attracts and Converts

It is important for you to understand that original content is what will generate more traffic. Content creation must be a continuous process.

 

Key Concepts and Statistics

  • Blogging results in a 55% increase in website visitors.3
  • Search engines like fresh content, which will increase your number of indexed pages.
  • People like fresh content.
    • Companies that blog have 2x as many twitter followers than those that don’t.4
    • Companies that blog have 97% more inbound links than those that don’t.4
    • Original Content Vehicles:

 

BlogVideo Content (Youtube Channel)
PodcastsPhotos (Flicker)
Presentations (Slideshare)eBooks
News Releases

source: HubSpot, 100 Awesome Marketing Stats, Charts and Graphs for You, 2011

 

Takeaway

Original content is your website’s messenger; it will inform your prospects on what you do, and how passionately you do it. With a vast array of formats to create content on, you should always be continuously contributing original content to keep your prospects engaged and constantly interacting with your website.

 

Step 5: Formatting Your Landing Pages

Many of your clients may not understand the importance of a compelling landing page. This is where they can see the real results of their website redesign. This page is a great opportunity for you to highlight your landing page services since many may not even know what a landing page is.

 

Key Concepts and Statistics

  • Leave out any website navigation.
  • Keep the description of the offer clear, simple, and concise.
    • One company found that they had a 32% conversion rate with longer description and form field.5
    • Cut it down, which brought their conversion rate to 53%.5
    • Keep the form above the fold.
    • To maximize efficiency, consider these questions:
      • How fast can you launch a new landing page?
      • Can one person do it in 15 minutes?
      • What is the cost of experimentation?

source: HubSpot, 2011

 

Takeaway

Landing pages are where the magic happens; they are the gateway to your conversion offers that create engaged and interested leads. Make sure you can grab their attention with an interesting offer, but also coherently explain what you are offering through the landing page!

 

Step 6: Conduct Conversion Experiments

Since a majority of your clients do not have a system in place that tracks their conversion performance, you may want to highlight how your agency could provide them with ways to analyze the effectiveness of each individual landing page and offers.

 

Key Concepts and Statistics

  • Your offers should be living, breathing documents that are constantly changing.
  • They need to help educate your prospect’s on the buying process.
  • If your landing pages and offerings do not seem to be reaching their full potential, you should try to:
    • Attach their links in your email newsletters.
    • Have your pay-per click ads go right to the landing page.
    • Use them as the next step after a trade show or event.
    • Helpful sites for experimenting with your conversion events:

 

 

Takeaway

Website design is not a one and done deal. Your web pages should evolve and improve over time. This is especially important for your landing pages since they help convert your faceless website visitors into opportunities that you have collected vital information about.

 

Step 7: Review Your Metrics on Visitors and Leads.

Metrics are the closer. You should try to stress the importance of ongoing improvement, and how no “project” is over. Since you can provide them with the metrics to succeed, they should feel more compelled to pursue your services.

 

Key Concepts and Statistics

  • Should avoid “paralysis by analysis.”
  • Do not concern yourself with metrics that track the technical performance of your website.
  • Focus on these three metrics:
    • Visitors.
      • How many people are coming to my website?
      • Where are they coming from?
  • Leads.
    • How many visitors converted to leads?
    • What did they convert on?
  • Sales.
    • How many leads converted to sales?
    • These metrics will help you determine what parts of your website need revision.

 

 

Takeaway

Metrics are pivotal for pinpointing the exact pain points of your website. By doing small, but constant adjustments to your website, you will be able to maximize the utility of your website so it becomes a platform for generating visitors, leads, and ultimately, sales.

 

So What?

In the final page, you should review the most salient points you made in this eBook so your audience really grasps all of your advice and tips. This page also gives you the chance to add anything from your value proposition that you believe would entice the reader to reach out to you again.

 

Key Concepts and Statistics

 

  • Start with defining your website redesign goals.
    • Remember that most companies don’t need a new website, but rather need better tools on their existing site.
    • Protect your assets during the design process so you do not damage your website presence.
    • Make a great first impression by focusing on the functionality of your homepage.
    • Creative and original content is the most powerful way of attracting and retaining website visitors.
    • Design compelling landing pages so visitors will be more willing to give away their contact information for your content offerings.
    • Make constant adjustments to landing pages by experimenting with their layout and formatting.
    • Set up a system to measure the metrics of your website so you can reproduce successful campaigns, and scrap failing ones.

 

Takeaway

Redesign projects can be laborious, so most companies are better suited at trying to get more out of what they already have. Inbound marketing tactics such as SEO, blogging, and social media are easy to include in your existing site, and are twice as effective as traditional web redesign elements. You should strive to make small, but constant and continuous improvements to each element of your current website so your website becomes a powerful traffic-generating machine.

 

 

SOURCES:

1MARKETSHARE.HITSLINK.COM, OCTOBER 2010

2Hubspot, THE SCIENCE OF WEBSITE REDESIGN, JUNE 2011

3Hubspot, 2010

4HubSpot, State of Inbound Marketing Lead Generation Report, 2010

5Hubspot, Webinar Redesign Strategy, 2010

 

 

Quickbooks help

CHANGE
 
If you want to accept the concept of Company Quality, you will have to accept change. In this situation we are talking about technical revolution. You will have to examine the effectiveness of your online business methods. Efficiency plays a role in the main point here while performance is applicable to the way technology is utilized.
 
How many times have you heard this statement?: “Tomorrow we will become something that we aren’t today.”  This statement has become a cliche  but have you ever taken this statement seriously? Either yes or no, you can’t ask people to change overnight and they can’t react to that quickly. Neither you can’t sleep and then wake up having a different personality.
 
But having QuickBooks for your company, change is not an issue. It’s easy to use and you won’t have a hard time adjusting to it. It’s like having a new invincible accountant. You can save a lot of time on bookkeeping and paperwork because many of simple bookkeeping tasks are handled automatically making it easier to run your business.
 
This kind of change is not that hard to accept isn’t it?  Learn more about QuickBooks by visiting our website, http://quickbooksatlanta.com/