Blogging is becoming a critical path to B2B Marketing success.

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Facebook: Worldwide Connections
Blogging is becoming a critical path to B2B Marketing success. Blogs let you speak directly to your audiences of prospective customers. B2B Social Media extends the reach of your blog across the industry via LinkedIn and Twitter. LinkedIn Groups provide a forum to publish your blog posts. These blog posts generate inquiries and sales leads.

Make Blogs Easy To Share & Consume And Add CTAs

Blogs allow your audience to consume blog content directly, by an RSS feed, or via social sharing through Twitter, Facebook, LinkedIn, and other networks.
Important features of modern blogs are social sharing tools, RSS feeds (subscribe buttons), tags (taxonomy), and an ability to leave a comment and interact with the author and other readers. Blog content can be enhanced with links to related content or drive lead generation through a Call-To-Action (CTA).

Make Blog Posts Easier On The Reader & You

Make it easier on yourself and your audience by bite-sized blog posts, maybe 300 – 400 words.
You need some sub-healines, H2, H3, H4, … to break up the copy and highlight keywords in the Blog post. The Keywords from the blog post should be in the title and/or subtitles
Bullets – Bulleted Lists: These, again, break text copy up into more readable segments and draw the reader down through the text. They are also easier to read and make the mass of text seem less daunting.

Make B2B Blog Marketing Part Of Your Broader, Marketing Mix

B2B Blog Marketing is a critical component of B2B Marketing, which can also include activities, such as B2B Branding, B2B Award Marketing, , B2B Content Marketing, B2B Conversions Marketing, B2B Media Relations, B2B Online Marketing, B2B Press Release Marketing, and B2B Social Media Marketing.
Public Relations Firm 
by Jim Caruso
Media First Specialist
678-391-9136

Social Media: Leverage Professional Contacts Via The LinkedIn Social Network, LinkedIn Groups & LinkedIn Personal Profile

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Facebook: Worldwide Connections
LinkedIn has many tools beginning with a personal profile extending to a company profile and beyond that the ability to connect to many linked in groups. For professionals in the marketplace, a LinkedIn profile is a must. Potential employers, your current clients, prospective clients, and even coworkers expect to find you on LinkedIn and understand your professional qualifications from what you’ve listed in your profile.
LinkedIn Groups
You may belong to up to 50 LinkedIn groups. You may also create those groups and be the group owner yourself. Owning or participating in a LinkedIn group allows you to connect with many people may be thousands of people in your target audience.
Your Personal LinkedIn Profile
But to effectively use groups, you must effectively use your personal or individual profile. The personal profile should always include a photograph. A photograph shouldn’t be necessary but it matters. Newer users and students just graduating often have too many social network profiles. You should prepare to have many profiles business profiles and personal profiles. Every personal profile needs a photograph.
Photograph, Social Networks, Job History, Etc.
Clearly, the professional profile deserves a professional photograph. Beyond the photograph, social networking profiles allow you to show a status. On LinkedIn, that’s that this might be a tweet, which is a 140 character comment distributed through twitter. Deeper in your profile, is your individual value proposition what you contribute to your team or your company or your customer. Because LinkedIn generates lots of its revenue from human resources and employment, a LinkedIn profile looks a lot like a resume. Therefore, your LinkedIn profile can include a job history similar to how you might list it on your resume. Your LinkedIn profile can show or not show the LinkedIn groups to which you belong. It may also display your twitter handle and even all your tweets were simply those that you choose to display on LinkedIn. On both your individual profile and your company profile you can post blog posts from your blog. Applications on LinkedIn can also display presentations, blog posts, book recommendations, events that you plan to attend, etc.
If You Are A Student Or Recent Graduate, Make Your LinkedIn Profile Now
Each social network, has its own user base which represents a portion of your target audience and prospective customers. I recommend it to every student to create a LinkedIn profile. As you get closer to graduation he should complete your profile, which means to fill it with complete information. Another strong point of LinkedIn, is the ability to capture recommendations. Former clients, customers, managers, employers, and even coworkers can serve as sources of recommendations.
Company Profiles, LinkedIn Groups & LinkedIn Recommendations Create Online References For Your Firm
As you get more sophisticated about LinkedIn, not only do you complete your individual profile or your personal profile, but you complete your company profile which now allows you to include the products and services offered by your firm. LinkedIn groups extend your reach another step deeper into this broad marketplace and a large number of professional connections. Recommendations are a source of 3rd party endorsement of you and of your work.
Make certain that each person in your organization has a complete LinkedIn profile that includes an appropriate photograph and contact information including telephone number and e-mail address.
Need Some LinkedIn Advice For Your Company & Staff, Give MediaFirst A Call
Public Relations Firm 
by Jim Caruso
Media First Specialist
678-391-9136

Case Study: The Process of improving awareness of the firm and make the site more searchable on the web.

Dust Collection, Laser Cutting Dust Collection, Laser Welding Smoke Removal, Manual Welding, Oil Mist Removal, Oil Smoke Removal, Plasma Cutting Dust Collection, Resistance Welding, Robotic Welding, Spot Welding, Vehicle Exhaust Fumes, robotic welding, manual welding, resistance welding, spot welding, oil mist removal, oil smoke removal, laser cutting dust collection, laser welding smoke removal, plasma cutting dust collection, vehicle exhaust fumes, dust collection
We recently built a new website for Clean Air America to improve the navigation for visitors and meet a number of expectations for today’s web visitor.
Part of this process is improving awareness of the firm and make the site more searchable on the web. Search Engine Optimization (SEO) is the discipline and one technique is to get other website to link to your site. Here, MediaFirst links to Clean Air’s website.
We mention key terms on their website and show an image, all of which reference the website of Clean Air America.
We picked ten top terms relating to removing weld smoke, oil smoke, and oil mist. These terms are described in this blog post.
Plasma Cutting Dust Collection
Why does this work? Because MediaFirst.net has been around for a long time, which adds to its credibility. By linking or pointing to Clean-Air.com, we are endorsing the value and credibility of Clean Air America in its business of welding smoke removal and oil mist removal for industrial applications. Clean Air has installed systems in hundreds of welding training facilities around the country and in industrial manufacturing locations in North America and South America. These include robotic welding manufacturing lines that are serveral hundred feet long, covered by an enormous welding hood.
Public Relations Firm 
by Jim Caruso 
Media First Specialist 
678-391-9136

Overview of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), and Inbound Marketing

Jim Caruso, CEO of MediaFirst, at the Atlanta Drupal User’s Group

Overview of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), and Inbound Marketing

The content includes an overview of search engine optimization (SEO), conversion rate optimization (CRO), and Inbound Marketing. The presentation includes best practices in SEO, search engine marketing (SEM), content, traffic, and lead generation from a website. Supporting materials came from Volacci, Hubspot, and the specific experience of MediaFirst.
Public Relations Firm 
by Jim Caruso 
Media First Specialist 
678-391-9136