Google Stopped Support for Meta News Keywords Tag Months Ago

Google drops support for meta news keywords tag

After years of telling publishers to use the news meta keyword tag, Google said it stopped supporting it months ago.

Google has dropped its support for the news meta keywords tag. Google introduced the new meta keywords tag specifically for news publishers back in 2012 and quietly stopped supporting it months ago.

Google did not announce this change, so publishers, like us at Search Engine Land, have continued to use it. Using the news meta keywords tag will not help Google understand your news content anymore since Google ignores it the same way they ignore the normal meta keywords tag.

Google Webmaster Trends Analyst John Mueller confirmed this, saying, “It looks like we dropped support for this around the time when we removed it from the help center.” He added, “Keeping it on pages is fine, we just don’t use it for Google News anymore.”

 

Source: searchengineland

Another Google’s Test on Black Search Results Interface Occurs

Google Tests Black Search Results Interface Again

For the past many many years, Google tests black designs for the search results interface. We’ve covered many of these tests over the years and here is yet another one that has come up this week.

Sergey Alakov spotted the test and shared some screen shots on Twitter. Here is one:

Google is constantly testing user interfaces – so no one should be surprised they are yet again testing a black UI for the search results.

 

Source: seroundtable

Google Explains Getting the Correct Date Timestamps is Hard for Several Reasons

Google Wants To Get Date Timestamps Accurate In Search Results

Last night, when people were searching about the horrible news in Florida, some noticed that some of the recent articles covering the news were labeled by Google has being written days before the event. Obviously, something that happened hours ago, written potentially minutes ago, should not be labeled in the Google search results as being written 2 or 3 days ago.

Danny Sullivan at Google was doing some damage control for Google explaining that sometimes getting the date right, can be hard. One because sometimes the publisher themselves labels their dates incorrectly and sometimes because of timezone issues. Either way, it really should be something Google does get right.

 

Source: seroundtable.

AdSense Publishers Needs to Verify Mailing Address by Postcard or Their Payments will Remain on Hold

Google AdSense Places Payments On Hold Until Mailing Address Verification

Google AdSense is showing some AdSense publishers a notice that their payments are on hold until they validate and verify their physical mailing address by way of postcard. The notice at the top of the AdSense console says “your payments are currently on hold because you have not verified your address.” Here is a screen shot of even my account, and I joined AdSense when it was first in beta and just launched.

 

Source: seroundtable

New SEO Audit Category to Chrome’s Lighthouse Extension Lets Users to Run Basic SEO Checks

Google adds new SEO Audit category to Chrome’s Lighthouse extension

The popular auditing tool used by developers and search marketers now enables users to run basic SEO checks against site pages.

Webmasters, web developers and SEOs are getting a new feature in the widely used website auditing tool Lighthouse. Google announced today the addition of an “SEO Audits” category to the Chrome extension. You can access the new audit category via the “Options” button in the extension.

By no means a replacement for a comprehensive SEO audit, the new feature does provide feedback on basic/fundamental SEO best practices, returning a report that checks for:

  • Descriptive anchor text.
  • Titles, description.
  • If the page can be crawled by Google.
  • HTTP status code.
  • Valid hreflang and rel=canonical tags.
  • UX — legible font sizes, plugins.
  • … and makes recommendations for additional reports.

 

Source: searchengineland

CallRail: the First Company to Provide an AI-Powered Keyword Recommendation Tool

CallRail adds a keyword recommendation tool to its phone call listening platform

The company says its AI-powered tool is the first in market.

Most businesses keep track of customer phone calls. But is something getting lost in translation?

With the release today of its keyword recommendation tool, Call Highlights, CallRail offers businesses a chance to identify trends and uncover insights from their customer calls. The company says the tool is the first one in the market.

 

Source: searchengineland

 

Bing Ads Provides Conversion Tracking Solution Against Apple’s Intelligent Tracking Prevention

Bing Ads has a conversion tracking fix for Apple’s Intelligent Tracking Prevention

Advertisers must enable auto-tagging of the Microsoft Click ID in their accounts to get consistent ad conversion tracking from Safari.

In September, Google announced its solution to maintain campaign tracking from Safari, with a new Google Analytics cookie. Now Bing is introducing its method for addressing the challenge of tracking ad clicks from Safari posed by Apple’s Intelligent Tracking Prevention (ITP).

Some advertisers may have noticed an alert in their Bing Ads accounts to enable auto-tagging of Click ID “for accurate conversion tracking”. You guessed it, this has to do with Bing Ads’ solution to ITP tracking issues. Checking the box will automatically tag destination URLs with the Microsoft Click ID. 

Some advertisers will already have the Microsoft Click ID auto-tagging enabled. Its what underpins Bing Ads’ offline conversion imports, for example.

First, a quick overview of ITP, and then we’ll get into how Bing Ads’ solution actually works.

What is Intelligent Tracking Prevention?

With ITP, third-party cookies deemed able to track users across sites can only be used in a third-party context for 24 hours from the time a user visits a website via Safari. After 24 hours, those cookies can only be used for supporting user log-ins. After 30 days, the cookies are purged entirely.

For marketers, that means that unless a user converts within 24 hours of visiting an advertiser’s site after clicking an ad, for example, third-party cookies are purged and conversion tracking is lost. As a result, with Safari accounting for nearly 50 percent of mobile web traffic share in North America by some measures, ITP has the potential to make a mess of mobile ad conversion attribution.

The fix: Microsoft Click ID and Universal Event Tracking

Bing Ads uses the Universal Event Tracking (UET) tag to power conversion tracking. The tag, when placed on advertiser sites, captures what users do once they click through from an ad, including conversion actions they take.

Like Google, Bing is responding to ITP with a method that is in line with Apple’s guidance around ad attribution, which states, “We recommend server-side storage for attribution of ad impressions on your website. Link decoration [ e.g., padding links with information] can be used to pass on attribution information in navigations.”

Note: only the JavaScript version of the UET tags supports the ability to set these cookies. If you’re using the non-JS version, you might consider switching.

When advertisers enable auto-tagging for the Microsoft Click ID, or MSCLIKID, the following process occurs:

  1. Bing Ads will automatically add a unique click ID to the landing page URL after a user clicks on an ad.
  2. The UET tag will set a first-party cookie called _uetmsclkid on the advertiser’s site to capture the Microsoft Click ID from the URL. (Without auto-tagging enabled, the Microsoft cookie is set on Bing.com as a third-party.)
  3. The UET tag also sets a first-party session ID cookie on the advertiser’s domain to help improve the accuracy of the conversion tracking. (This already happens by default and isn’t related to the auto-tagging.)
  4. Bing Ads can then tie any conversion event back to the search ad clicks that assisted in the conversion via the click ID, until the _uetmsclkid expires after 90 days.

This applies for conversions happening outside of the 24 hour window after a user visits the advertiser’s site. If a conversion happens within the 24 hours, the Microsoft cookie will still be present, and Bing Ads will use the IDs in that cookie for attribution as it does currently.

Without auto-tagging enabled, the _uetmsclkid first party cookie won’t be set and Safari/ITP will likely purge the third-party UET/Microsoft cookie after the 24 hour window.

The solution is already working for advertisers that enabled auto-tagging for other purposes. For everyone else, it will start working as soon as it’s enabled at the account level as shown above.It will also be selected by default when creating new conversion goals.

As with Google’s solution, this fix only addresses tracking for attribution, it does not address how retargeting works (or doesn’t after 24 hours) on Safari. Bing Ads says is working on a solution for that.

 

Source: searchengineland

Google Provides Additions to “Ads Settings” and “Mute This Ad” Functions

Google AdWords Adds Remarketing Ad Settings & Mute Ads Additions

Google announced they are adding two new features to help searchers and users see less ads they don’t want to see. Google announced “more additions to Ads Settings and Mute This Ad to give you more control to mute the ads you see on Google, on websites, and in apps.”

The first example is stopping showing those ads that track you around the web, retargeting or remarketing ads, when you are no longer interested. So you visit a web site to buy a new pen, and then you see ads for pens all over the web sites you visit for the next month or so – but you already bought the pen – you don’t need a new pen. You can now stop those ads from showing.

You can now mute the reminder ads in apps and on websites that show these ads where they are powered by Google:

Here is how to do that.

Google also added two more features to the Mute This Ad option:

(1) It will now recognize your feedback on any device where you are signed in to your Google Account, based on your account settings.

(2) You should see Mute This Ad in even more places and on more Google ads across apps and web sites.

 

Source: seroundtable

Google Announced More Ways for Users to Control the Google-served Ads

Pummeling users with Google remarketing ads they don’t want to see? Now they can mute those, too

Google announced more options for users to control the kinds of ads they see.

On Thursday, Google announced more ways for users to control the Google-served ads they see. The changes will have implications for advertisers, particularly those who are running remarketing campaigns.

Users can see who’s remarketing to them

There is now a new section in the Ads Settings area of My Account, the resource that lets Google account holders see and control their data and privacy settings, called Your Reminder Ads. That is just Google’s consumer-facing term for retargeting or remarketing ads, and it encompasses dynamic remarketing ads as well.

From Your Reminder Ads, users will be able to see the companies that are currently remarketing to them via Google’s ad network and opt to mute them individually, as shown in the GIF below.

Implications for advertisers

Last fall, Apple gave advertisers reason to start rethinking their retargeting strategies. Have you heard any consumers complaining about Apple’s Intelligent Tracking Prevention? Me neither. It puts a wrench in advertisers’ works, though. Whereas Apple kneecapped tracking with its approach to addressing annoying retargeting, this is a quintessential Google move: Give users some opt-out control over the ads they see while leaving the fundamental targeting and tracking mechanisms untouched.

Advertisers need to be aware, though, that people who use this new tool will be muting the advertiser from retargeting them with Google ads, not just one ad they’re sick of seeing.

It only impacts Google ads, not those from other remarketing services an advertiser might be using.

  • This is rolling out for Google Display Network ads on the web and in apps.
  • It will expand to YouTube, Search and Gmail in the coming months.
  • Mutes can last for 90 days.

Mute This Ad expansions

The Mute This Ad feature, which has been available since 2012, allows users to dismiss a Google display ad by clicking on the “X” in the upper right corner of the ad. Users can then provide feedback on why they no longer want to see the ad.

Now Mute This Ad will function across devices when users are signed in to their Google Accounts. When users mute or block an ad on one device while signed in, they won’t see that ad on other devices when logged in to that same Google account.

Additionally, Google is extending Mute This Ad to more apps and websites that show Google ads.

 

Source: searchengineland.

The Best Ways to Increase In-Store Traffic

Turn finger traffic to foot traffic

How to reach the omnichannel customer

Gone are the days when a consumer casually pops into a store and walks the aisles until she finds a product that suits her. Life is more hectic now, technology is more accessible, and consumers are becoming more purposeful in how they shop.

According to an Adlucent survey, 70 percent of shoppers are multichannel consumers — purchasing products using a combination of online and in-store shopping. Is your digital strategy reaching the omnichannel consumer?

This white paper from Adlucent will walk you through:

  • six ways retailers can use location-based digital ads to drive purchases in physical stores.
  • success stories from companies that have mastered location-based advertising.
  • reporting methods to show how digital campaigns are contributing to purchases in physical stores.

 

Source: searchengineland

Holiday 2017- The Good, Bad and Ugly

Search strategies — Learn what worked and what didn’t for the 2017 holiday season

[Reminder] Live Webinar: Thursday, January 18– 1:00 PM ET (10:00 AM PT)

This Thursday, join our experts as we explore how search marketing strategies fared in the 2017 holiday season. We’ll share results of a year-end survey that reveals how marketers adjusted their search strategies in 2017 and take a look at overall results of the shopping season to see if those efforts paid off. We’ll also examine best practices for search marketing for the 2018 holiday shopping season.

Register today for “Holiday Retail Search Strategies 2017: What worked, what didn’t,” produced by Digital Marketing Depot and sponsored by SMX.


Speakers:
Brad Geddes is a co-founder of Adalysis, an ad testing and recommendation platform. Brad is the author of “Advanced Google AdWords,” the most in-depth book ever written about Google’s advertising program. He has been working in paid search since 1998.

Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.

Aaron Levy is senior team leader for paid search at Elite SEM. He has worked in search for more than a decade, managing PPC campaigns for Fortune 50 companies as well as startups and small businesses.

Elizabeth Marsten is the senior director of e-commerce growth services at CommerceHub and author of “Web Marketing All-in-One for Dummies.”

 

Source: searchengineland

New Google My Business Video Upgrades

Google My Business video uploads now available to business owners

Videos can appear on Google Maps and local search listings.

Allyson Wright from the Google My Business team announced today that the video upload feature we saw being tested is now available for business owners in the Google My Business dashboard.

Business owners can “view videos added by customers and upload videos about their business for customers to view,” she said. The video maximum length is 30 seconds, and after a video is uploaded, it can take up to 24 hours for it to be visible on the business listing in Google Maps or the local web search results.

Merchants should soon have the ability to flag inappropriate videos through their dashboard, and Google also promises mobile support in the future.

To add video to your business, go to the Google My Business dashboard and click on the “photos,” then select the “video” link at the top. After it loads, select the option to “Post Videos.”

Drag and drop the video to the box.

 

 

The video will begin uploading.

After the video is uploaded, it can take some time for the video to process and show up in your view.

 

Allyson from Google added these details:

  • Videos will appear in the overview tab of the Google My Business Dashboard.
  • Customer uploaded videos can be found in the “customer” tab.
  • Merchant uploaded videos can be found in the “by owner” tab.
  • All videos can be viewed together in the “videos” tab.
  • After upload, it could take up to 24 hours for the videos to appear. Once live, they will display where local photos do.

 

Source : Searchengineland

Big Changes to Look for in 2018

Columnist Pratik Dholakiya explores current search trends and speculates on where the industry might be headed in 2018.

We’re already over a week into 2018, and the start of a new year is a great time to check in and see where we stand as an industry — and how things might change this year.

Prepare for fake news algorithm updates

Back in 2010, Google was getting beaten up in the media for the increasing amount of “content farm” clutter in the search results. That negative press was so overwhelming that Google felt it had no choice but to respond:

[We] hear the feedback from the web loud and clear: people are asking for even stronger action on content farms and sites that consist primarily of spammy or low-quality content.

Soon after that, in February 2011, the Google Panda update was released, which specifically targeted spammy and low-quality content.

Why do I bring this up today? Because the media has been hammering Google for promoting fake news for the past year and a half — a problem so extensive that search industry expert Danny Sullivan has referred to it as “Google’s biggest-ever search quality crisis.”

Needless to say, these accusations are hurting Google’s image in ways that cut far deeper than content farms. While the problem of rooting out false information is a difficult one, it is one that Google has a great deal of motivation to solve.

Google has already taken action to combat the issue in response to the negative press, including banning publishers who were promoting fake news ads, testing new ways for users to report offensive autocomplete suggestions, adjusting their algorithm to devalue “non-authoritative information” (such as Holocaust denial sites), and adding “fact check” tags to search results.

Of course, the issue of trustworthy search results has been on Google’s radar for years. In 2015, researchers from Google released a paper on Knowledge-Based Trust (KBT), a way of evaluating the quality of web pages based on their factual accuracy rather than the number of inbound links. If implemented, the Knowledge-Based Trust system would ultimately demote sites that repeatedly publish fake news (although there is a potential for it to go wrong if the incorrect facts become widely circulated).

Whether the Knowledge-Based Trust method is enough to combat fake news — or if some version of it has already been implemented without success — is difficult to say. But, it’s clear that Google is interested in making truthfulness a ranking factor, and they’ve never had a stronger motivation to do so than now.

Voice search and featured snippets will grow hand-in-hand

One in five mobile search queries currently comes from voice search — a number that is likely to rise as Google Assistant-enabled devices such as Google Home continue to grow in popularity. And as voice search grows, we can expect to see an increase in featured snippets, from which Google often sources its voice search results.

Indeed, there is already evidence that this growth is taking place. A study released by Stone Temple Consulting last year confirmed that featured snippets are on the rise, appearing for roughly 30 percent of the 1.4 million queries they tested.

If this trend continues, featured snippets may even begin to rival the top organic listing as the place to be if you want to get noticed. (For more on featured snippets and how to target them, check out Stephan Spencer’s excellent primer on the subject.)

Artificial intelligence (AI) will power many more aspects of search

It’s now been over two years since we were first introduced to RankBrain, Google’s machine-learning AI system which helps to process its search results. Since its introduction, it’s gone from handling 15 percent of search queries to all of them.

Google’s interest in AI extends much further than RankBrain, however. They have developed the Cloud Vision API, which is capable of recognizing an enormous number of objects. Indeed, Google has so much machine-learning capacity that they are now selling it as its own product.

But perhaps most interestingly, Google has now built an AI that is better at building AI than humans are. This was a project by Google Brain, a team that specializes specifically in building AI for Google.

Unfortunately, AI is not without its issues. AIs tend to get stuck in local minima, where they arrive at a “good enough” solution and are unable to climb out of it in order to discover a better solution. They also have a tendency to confuse correlation with causation; one might even call them “superstitious” in that they draw connections between unrelated things. And since the developers only program the machine-learning algorithm, they themselves don’t understand how the final algorithm works, and as a result, have even more difficulty predicting how it will behave than in the case of traditional programs.

As Google continues to embrace AI and incorporate more of it into their search algorithms, we can expect search results to start behaving in less predictable ways. This will not always be a good thing, but it is something we should be prepared for.

AI doesn’t change much in the way of long-term SEO strategies. Optimizing for AI is essentially optimizing for humans, since the goal of a machine-learning algorithm is to make predictions similar to those of humans.

Manipulative guest posting is likely to take a hit

In May, Google warned webmasters that using article marketing as a large-scale link-building tactic is against its guidelines and could result in a penalty. Since this is already well known in the SEO community, Google’s announcement likely signals that an algorithm update targeting manipulative guest posting is on the horizon.

What counts as manipulative guest posting? To me, the most vital piece of information from Google’s guidelines has always been the recommendation to ask yourself, “Does this help my users? Would I do this if search engines didn’t exist?”

Guest posts that don’t expand brand awareness or send referral traffic aren’t worth doing, except for the possibility that they will positively impact your search engine rankings. The irony of taking that approach is that it isn’t likely to work well for your search engine rankings either — at least not in the long term.

I’m not saying anything that isn’t common knowledge in the SEO community, but I have a feeling that a lot of people in this industry are fooling themselves. All too often, I see marketers pursuing unsustainable guest posting practices and telling themselves that what they are doing is legitimate. That is what a lot of people were telling themselves about article marketing on sites like EzineArticles back in the day, too.

‘Linkless’ mentions

Bing has confirmed that they track unlinked brand mentions and use them as a ranking signal — and a patent by Google (along with observations from many SEO experts) indicates that Google may be doing this as well.

As AI begins to play a bigger part in rankings, it’s not unreasonable to expect “linkless” mentions of this type to start playing a bigger role in search rankings.

The tactics used to earn brand mentions are, of course, not much different from the tactics used to earn links, but since the number of people who mention brands is much higher than the number of people who link to them, this could provide a good boost for smaller brands that fall below the threshold of earning press.

This highlights the importance of being involved in conversations on the web, and the importance of inciting those conversations yourself.

An interstitial crackdown may be on the way

The early 2017 mobile interstitial penalty update was a sign of Google’s continued battle against intrusive mobile ads. The hardest hit sites had aggressive advertising that blocked users from taking action, deceptive advertising placement and/or other issues that hindered use of the interface.

However, columnist and SEO expert Glenn Gabe noted that the impact of this penalty seemed… underwhelming. Big brands still seem to be getting away with interstitial ads, but Google may decide to crack down on these in the near future. The crucial factor seems to be the amount of trust big brands have accumulated in other ways. How all of this shakes out ultimately depends on how Google will reward branding vs. intrusive advertising.

Mobile-first indexing

It’s been nearly three years since Google announced that mobile searches had finally surpassed desktop searches on its search engine — and just last year, BrightEdge found that 57 percent of traffic among its clients came from mobile devices.

Google is responding to this shift in user behavior with mobile-first indexing, which means “Google will create and rank its search listings based on the mobile version of content, even for listings that are shown to desktop users.” Representatives from Google have stated that we can expect the mobile-first index to launch this year.

In other words, 2018 very well may be the year where signals that used to only impact searches from mobile devices become signals that impact all searches. Sites that fail to work on a mobile device may soon become obsolete.

Be prepared for this year

Google has come a long way since it first hit the scene in the late 1990s. The prevalence of AI, the political climate and efforts and warnings against manipulative guest posts and distracting advertisements, all signal that change is coming. Focus on long-term SEO strategies that will keep you competitive in the year ahead.

 

Source: Searchengineland

Key Elements in YouTube Optimization

In this comprehensive guide to YouTube SEO, columnist Stephan Spencer explains the fundamentals of YouTube optimization and explains how to increase visibility and rankings for your videos.

Based on Alexa traffic rankings, YouTube is the second most visited site on the web, right after Google. Unfortunately, a lot of digital marketers still treat it like any other social media site. But success on YouTube isn’t about posting content, it’s about optimizing your content — just like your website.

It’s easy to find videos with millions of views and videos with almost none that are basically the same. The difference between success and failure often boils down to a few elements.

When it comes to YouTube SEO, a lot of the optimization work can be encapsulated into a process that you can apply to all your old videos and then to each video as you publish it. And you’re about to learn that process.

Here’s what you need to know if you want your content to rank number one on YouTube for the keywords you care about.

The basics

This section contains the essential background information you’ll need to understand before you dive into YouTube optimization tactics.

Start with keyword research

Given that YouTube is a video search engine, you should approach content creation in a strategic way, as you would when optimizing your website. This means conducting keyword research to find out what your audience is interested in and how they talk about it online.

It’s easy to start your YouTube keyword brainstorming. Simply go to YouTube and start typing a keyword in the search box. As you type, you will get popular searches suggested to you by YouTube Suggest, which is the autocomplete feature built into the search box on YouTube. You can take this to another level using the free Ubersuggest tool, which will iterate through the alphabet for the first letter of the next word of your search phrase. Remember to select “YouTube” instead of the default “Web.”

Keyword brainstorming is one thing, but you probably need to be able to compare keywords to each other to see which ones are searched on more frequently. There’s a tool for that, and it’s completely free, provided to us by Google: Google Trends. It’s surprising how many SEO practitioners don’t realize Google Trends has a “YouTube search” option underneath the “Web search” option, which will give you YouTube-specific search volume data. This tool doesn’t give you actual numbers, unfortunately (everything is in percentages), but nonetheless, it is quite handy for comparing keywords to each other.

Track your YouTube search rankings

You probably track your positions in the Google search results for a range of your favorite keywords, but are you doing this with YouTube? If not, you should be! There are many tools for this, both free and paid, so find one that you feel comfortable with so that you can track your progress as you optimize your videos.

Content is king, but consistency is queen

Obviously, to compete with all the other creators in the fast-paced, aggressive world of YouTube, you need great content that stands out from the crowd. While achieving a viral hit is great, remember that YouTube isn’t just about views: You’re looking to build a subscriber base and form long-term relationships with viewers.

How can you accomplish this? By producing quality content and publishing it on a regular schedule. Posting irregularly will only hurt you and result in lost subscribers. If you commit to posting every day, make sure you post every day. If you post once a week at 9:00 a.m. on a Tuesday, never skip a week or post a late video (even if it is only a few hours or the next day).

Short is not sweet

Beware of agencies and production houses that tell you people only watch short, one- to two-minute videos on YouTube. Remember, YouTube’s ultimate goal is to compete with television so they can charge TV-like advertising rates. What they’re looking for is high-quality, long-form content that will allow them to run more ads and keep users on the site for longer. Videos that are at least five minutes in length tend to perform better and have a higher chance of ranking in Google searches.

A key metric to keep an eye on is watch time — not just for each video, but for your channel overall. Ideally, you should be seeing monthly increases in watch time as your channel grows.

The power of playlists

Playlists are an underrated promotional tool on YouTube. While most businesses create playlists around dates, content genres, products and other broad categories, to really take advantage of this feature, you need to go deeper.

Use your keyword research to figure out what people are searching for in your niche, and create playlists based on those topics. If you don’t have much content, you can even create playlists using other people’s videos to drive viewers to your YouTube channel page.

First 48 hours are critical

YouTube’s algorithms are notoriously unforgiving. When you upload a new video, make sure you have all your optimizations ready to go (see below). Come out of the gate strong, or not at all. Don’t publish a video with the intention of optimizing it sometime later. If YouTube can’t get a clear picture of what your video is about, or if you aren’t getting any traction from viewers (in terms of watch time and other engagement metrics), you’ll suffer in the rankings — and it will be hard to recover that lost ground.

While it is possible to go back and fix poorly optimized videos by revising the titles, description, tags, thumbnail, transcript and so on (which I do encourage), much of the damage will have already been done after the first 48 hours have passed. It is incredibly hard to come back from being buried once the algorithm has judged your content as unworthy (please forgive the Thor reference).

How to optimize your videos

Now that you understand the basics, it’s time to get down to business. Here’s how you can optimize your videos for success on YouTube.

The title

The video title should be punchy and should grab the user. It shouldn’t be too wordy — instead, it should concisely convey why the user should bother watching your video. Hit them with the good stuff!

Before you decide on your title, do your keyword research (as described above), and then take a look at your competitors for those keywords. These are the videos you’ll be going up against, so you want your title to be as good as theirs, if not better.

Titles play a large part in the ranking of your video, so make sure they are at least five words long and include the keyword that you want to rank for.

The thumbnail

A video’s thumbnail image is actually more important than the title in terms of attracting the click from the YouTube searcher. You could do every other thing right for your SEO, but if you have an unappealing thumbnail, no one is going to click on your video.

Think about it: The thumbnail is the only image that gives people a sense of what they’re about to invest their time in watching. If it looks unprofessional or boring, people aren’t going to consider it a good use of time.

For the best results, go with a “custom thumbnail” (you will need to be verified by YouTube in order to do this) and have that thumbnail image include graphical text.

Dos:

  • Customize your thumbnail image with titles/fun graphics.
  • Have professional shots taken with the thumbnail in mind. (Note: You don’t have to use a frame from the video as the basis for the thumbnail.)
  • Make it intriguing.
  • Ensure it is well-lit.

Source :Searchengineland

New Options for Google Search Results

Google Tests Latest From The Web Box In Search

Mordy Oberstein spotted Google adding a box to the search results titled “latest from the web” which seems to include radio shows about the search query. This box was on top of the typical “top stories” box and carousel, they both seem to show AMP pages, but the latest from the web seems to just show radio web sites, according to Mordy.

Here is his screen shot on Twitter.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Source: seroundtable

The Ups and Downs of the Adwords Budget Change

The AdWords 2x budget change: How’s it going?

Search marketers weigh in on their experiences since the change took effect in October.

When Google announced that campaign daily budgets could spend up to double their setting, some shrugged and others thought it could cause real problems. A few weeks ago, I asked people on Twitter if they had been impacted by the change and checked in with others who said they’d had issues.

It was a mixed bag. Many have had no issues at all. Others, well, it hasn’t been all roses. Here’s what I heard.

First, some of the good to neutral responses.

“Just like the previous 20 percent incarnation, this has produced no issues (210 accounts in our MCC). It all evens out just fine,” said Brett Dixon, director of DPOM. His agency hasn’t seen any negative impact from the change. Dixon added that some accounts use third-party bid and budget management tools “so that may help with pacing,” but overall he has seen no problems.

Giacomo Iotti says the couple of budget overspends he’s seen in accounts yielded good returns, which of course is the ultimate good.

Nils Rooijmans said he has seen 200 percent daily budget overspends, particularly the first week of the month. He and others, including digital marketing consultant Duane Brown, said they rely on an AdWords script to monitor daily budget overages.

Now for the neutral to bad end of the spectrum.

Digital marketers Garrett McGregor and Robert Brady said the change has meant having to spend more time monitoring budget pacing.

James Svoboda, CEO of WebRanking, said a new, unproven campaign launched on the seventh day of the month spent 2x the daily budget in each of the first three days it ran. The overspend did not yield a positive return on ad spend. His AdWords rep indicated she had heard similar complaints from several other advertisers. The recommendation he received was to reduce the daily budget by half initially so that the 2x spend limit would be the actual budget limit he’d wanted to set originally.

Melissa Mackey, search supervisor at Gyro, saw something similar with a new campaign launch. The campaign spent its budget very, very quickly, before the agency’s bid management platform Acquisio, which checks spend every 30 minutes, could throttle the spend. Mackey says the entire monthly budget was gone in the first day — in what appeared to have been just a couple of hours. (Google has said it’s impossible for a campaign to spend its entire monthly budget in the first half of the month.) Once the campaign gained some history after a couple of days, it began spending normally, says Mackey, but she wonders what would happen if they weren’t using a bid management system, “We’d be getting killed in many of our campaigns where CPCs are really high.”

“Maybe there’s a reason they still have steering wheels in self-driving cars.”

Speaking of really high CPCs, Aaron Levy, senior team lead at Elite SEM, shared this screen shot on Twitter showing the daily performance of a Smart Display campaign.

The campaign spent nearly twice the daily budget of $160 with just four clicks averaging $78.09 each. Not the performance they were looking for with a CPA target of $100.

Levy says nearly all of the problems related to this change that he’s dealt with have been with smart or automated campaigns. “Maybe there’s a reason they still have steering wheels in self-driving cars,” he quipped.

Evan Levy, director of advertising at Method Savvy, says his team routinely adjusts daily budgets and finds the monthly budget balancing useless. “The idea that a high-touch, high-performance account could have lots of campaigns where the budget is set once for a whole month just doesn’t work in my world.”

For example, he says, one e-commerce client gets much better ROI on the weekends. The team lowers the budgets during the weekdays to ensure that if there happens to be a jump in spend activity, “we don’t go too far over and then have to cut the weekend short because we wasted spend during the week.”

Levy added, “[T]he help documentation Google published after the change offers advertisers very little to avoid the negative impacts of the new rules, and has not been updated since.”

My first thought was that Google would recommend Levy set a monthly budget and let the algorithm figure out the weekday/weekend adjustments based on performance. But from what I’ve gathered, people largely haven’t received suggestions that go beyond the FAQ Google put out after the announcement, and that is short on specifics.

Emma Franks, account manager at Hanapin Marketing, brought up another concern related to smart bidding automation. She says it’s harder to determine whether to use Target CPA or Maximize Conversions smart bidding strategies, for example, when fewer campaigns are “limited by budget.” Franks’s Google rep said that because Maximize Conversions is designed to spend the entire daily budget, it “chases costlier conversions” — raising CPCs — until the daily limit is expended. With the 2x overage factored in, that could have a negative impact on ROAS.

 

Source: searchengineland