Panorama Press: Atlanta Marketing set-up, maintain, track and analyze Atlanta Internet pay-per-click (PPC), or paid search advertising campaigns simply, affordably and comprehensively in major search engines such as Google®, Yahoo!, and MSN.

PPC allows businesses to have a link to their Web site featured when a user searches a specific keyword which the marketer specifies. The business pays a small fee per click. The ad and link are placed on the top row panel and left column panel of the search page.

Panorama Press: Atlanta Marketing utilize Search Engine Optimization to support and lower the cost of pay per click campaigns.

Panorama Press: Atlanta Marketing use our expertise technology and ROI-focused tools to help our clients run successful local Internet advertising campaigns. Our platform ensures that our clients' ads appear alongside only relevant keyword search results which produce leads through major search engines like Google, Yahoo, MSN, Ask.com, and AOL. We work to get ads placed in a high value position to generate the most efficient and qualified click-thrus to the local business's web site.

When a local consumer clicks on an ad and goes to the Web site, Panorama Press: Atlanta Marketing can track precisely how the consumer explores the site. Clients can see first-hand which products or offers are attracting consumer attention, and whether the Web site is effectively designed to generate leads. We can also monitor and track when consumers who have clicked on an ad contact the local business by email or telephone, or print an offer coupon from the site... and Panorama Press: Atlanta Marketing can record prospects calls to your business to ensure telephone inquiries are handled effectively.

Note:  43% of search engine users are seeking a local merchant to buy something offline and 54% of search users have substituted Internet/search for the phone book.