The Panorama Marketing & Media

Panorama Marketing & Media is a Google AdWords Partner specializing in assisting home improvement companies locally and across the United States to increase their reach and volume of lead generation. We have assisted small businesses and multi-million dollar companies alike. Some of our clients include A Bargain Appliance Repair, Search By Community, Detail Handyman Services, and Crowe Custom Countertops.

Panorama Marketing & Media is based in Woodstock, Georgia. You have the advantage of dealing with a local company whose interest is to learn as much about your company, its products and services, policies, and deals / specials in order to provide an AdWords program that is completely tailored to your business. One of our AdWords specialists will design and plan an AdWords campaign for your business and maximize your profits through continuous optimization. We do not automatically generate AdWords campaigns, and our AdWords campaign designers have extensive experience working with the home improvement industry.

Local Marketing SEO Christmas Discount Offer

We have a Local Marketing SEO Christmas discount offer going for the following package:

 

$500 off Local Marketing

Monthly Task and responsibilities: –
Directory submissions
20 Social Book marking Submissions
15Article Submissions (1 article x 15 article directories)
15 Press Release Submissions (1 press release x 15 press release websites)
10 Blog Submissions
1 unique, 400 word article written
1 unique, 400 word press releases
Meta tags changes suggestions
Keyword research
Competitor Analysis

Heading tag changes
Alt tag changes
Interlinking wherever required.
Keyword density in site content.
HTML Site Map

XML site map and Submission in webmaster tool.

 

 

 

Please call us for more info 687-391-9136

www.panoramapress.net

Small Business Owners Expect Growth in 2013

A new report from Bank of America found that small business owners are optimistic about 2013. “Heading into 2013, small business owners have a high level of confidence in their ability to build and sustain a successful business,” said Dean Anthanasia, Preferred and Small Business executive at Bank of America.
Below are some highlights from the report:

· 54% of small business owners expect to increase revenue
· 31% plan to hire new employees
· 17% say that larger businesses are their only competitors
· 31% say that larger businesses motivate them to become better
· 66% say they have never regretted their decision to go into business

Source: 2012 Small Business Owner Report. Bank of America. November 15, 2012.

Mobile & Desktop Ads to Combine: A Prelude to the Future

The idea of combining mobile and desktop ads was born when Larry Page, Google CEO ironically disclosed that “Internet users don’t really want a different experience on mobile devices than on their desktop computers.” While this might sound true to many, Google still plans to combine mobile and desktop ads.

The launching of Google’s GoMo signaled the birth of a promising future for mobile websites. In fact, Google has been insisting to webmasters to create websites that are mobile-friendly. Navigating a mobile website is so much different from navigating a website from a desktop computer. It is so much easier and can be done anywhere.

In terms of campaigns, mobile and desktop interface works with 2 difference campaigns. Google will dynamically optimize the two campaigns in two different devices. But for some reason, changes are not totally perfect in this case. Combining desktop and mobile ads is not exactly as good as it sounds. When searchers utilize mobile, advertisers have refused to pay desktop rates.

“The short of it is mobile ad formats are different and quite frankly, people are using it in a different way and advertisers are not convinced they should be bidding up for keywords the same way on mobile the way they do on desktop,” MorningStar tech analyst Rick Summer told CNBC.

It is only smart for Google to solve this matter by combining mobile and desktop ads. Mobile searches have gained a strong response in terms of revenue since then. But this doesn’t mean that desktop will flatline at some point.

“The ubiquity of screens really helps people move from one screen to another effortlessly. Focusing on platform-specific queries won’t make much sense, because ads will dynamically update for the platform. That’s a great opportunity for us,” Page said.

How does Local Internet Marketing in Atlanta Benefit Atlanta Organizations

With the beginning of the brand new internet age Atlanta organizations are progressively using Google Places optimization to reach and offer services to their district to achieve better business results. During the past Atlanta businesses relied of the trustworthy Yellow pages to reach Atlanta residential areas however the days of the Yellow pages and snail mail mass messages and flyers and newspaper advertising are approaching the end and have been absorbed by Atlanta internet marketing by using search engines like Yahoo and Google.

To observe this change you only have to glimpse at the size of your present yellow pages in comparison to the same yellow pages from a couple of years ago. The distinction is indisputable. The Size of the Yellow pages book has decreased considerably and the depth due to the quantity of pages has dropped significantly. What has motivated this change, well its simple those same organizations who used to market in the Yellow pages decided that their cash is better spent creating and marketing an internet site instead.

Individuals are getting increasingly more clued on about the web and its opportunity and therefore are progressively using mobile technology which permit them to access the web while on the move via cellular devices such as apple iPhones, Blackberries and Android mobile phone phones in addition to laptops with wireless broadband technology meaning people can access Atlanta organization websites and Atlanta business information wherever they are and no longer have to wait until they get back or to the office before they can search for the website, contact details or check out the services a specific business or company is offering.

In this modern age it is crucial for Atlanta organizations owners to fully grasp the value of online based marketing and the good impact it can have on their business. Atlanta company owners are using integrating Google places optimization to their Atlanta promoting campaign to reinforce their business and maintain to date with present times. The web today is important as was yellow pages years prior. Through Google places optimization you are able to supercharge your Atlanta company website to the first page for services in your Atlanta community.

Generating traffic to your Atlanta organization is more than just uploading an internet site. Consider it like this, simply having a shop isn’t any good you have to let your visitors know that you’re there and most importantly when your customers are searching for services and products that you already provide to be sure they can locate you, so you enjoy the profit and repeat business rather than your competitors.

Through Google places optimization not only can your clients see essential information like a contact phone number however the service also provides a visual map of the exact place of your business so individuals can see precisely where you are. This is an enormous advance and I’m sure that this is not the end.

 

I can by now predict 3d maps becoming accessible which includes a photograph of the front of your business.

The future is certainly vibrant for Atlanta organizations, actually let me rephrase that, the future is brilliant for those Atlanta organizations that see the possibilities of Atlanta internet marketing for their organization and begin acting immediately.

Website Redesign Tips 101

A website is like a store where you sell your service or products. As time goes, you will feel like giving your website a revamp according to the latest trends in the industry. That is why you want to redesign it. But, there are important points you need to take before taking action. You need to know the basics. Educate yourself and be inquisitive.  Here is a checklist that will help you save more by avoiding common and costly mistakes for your website.

  1. Is your website mobile ready?  You know how typical websites appear on a mobile phone? It is not navigation-friendly and it takes you a lot of time to scroll here and there to read the whole text!  Reports reveal that mobile is now one of the fastest growing trends in the industry. In fact, 12% of global traffic is from mobile. Now, you do not want your competitors grab that percentage away from you. So what you can do is make your website mobile-friendly or mobile-enabled.  Check your site out at GoMo to find out if it looks great on mobile.
  2. Avoid flash. We admit that Flash is way too cool. It is great eye candy, catchy and makes your site look very interesting. But the downside of flash is that it doesn’t work in mobile devices (i.e., iPhone and iPad).
  3. Do not crowd your site with irrelevant keywords. Optimize your website with the best target keyword. Dismiss the thought that adding lots of keywords to your site is helpful. You do not want an SEO nightmare. Do not confuse search engine spiders by overcrowding your site with a variety of keywords.
  4. Pimp your boring content with interesting stuff. Supply your website with juicy tidbits, trivia and information. Content can mean four things: articles, videos, podcast and graphics. Use a variety of them to entice your audience.
  5. Be sure you have a “call to action.” A call to action encourages people to act. This is normally presented in a website button or a hyperlink that says, “Buy Now,” “Call now,” “Request a quote,” or “Complete this survey.”
  6. Be sure to have a Contact Page. Your contact page should detail your address, phone number and email address. It can also have a contact form so people can directly connect with you when necessary.
  7. Incorporate social media. Promote your social media accounts in your website to effectively disseminate information.
  8. Do not forget to register local search directories. To claim your online visibility effectively, do not miss enlisting your website to local search directories. There are a number of free listings out there like Yelp, Google Places, Yahoo Local and others.

The Definitive Guide to Acquiring Online Authority

When you want to sell a product or service online, you need to have authority. So how do you claim your online authority when you are not even famous? There are a number of strategies you can due to claim your authority and credibility. Here is your guide to acquiring online authority to boost your profits.

Rank your keywords properly. Make sure you use well targeted keywords that most people will usually type in the search engines. Online shoppers are not knowledgeable about SEO and backlinks. Most of them just type in their searches and they are happy to click on what they are looking for.

Testimonials work best.  Leverage third party authority by soliciting testimonials from people you work with.

Guest blogging: Reach out to other bloggers and offer a guest blog post. You can try the Huffington Post; Self Growth and Expert Click.

Thought leadership” Put yourself in the shoes of your customers and ask yourself, “What could be a solution to my problem?” By doing so, you can provide answers and solutions to your reader’s problems. Provide tips, hints and how-tos that will let your readers know that you are speaking from experience.

By following these simple tips, you will definitely claim online authority and boost your sales and profits in no time.

Seven sure-fire tips to enhance your website

Step 1: Determine Whether Website Design is Right for You

Make sure you go into a redesign for the right reasons. You need to establish that website redesign is a continuous process, and just as much about functionality as it is design. The first thing you need to do, is set your redesign goals.

 

Key Concepts and Statistics

 

Wrong Reasons For RedesignRight Reasons for Redesign
“We have a new corporate look and feel.”“Want to get found by more prospects.”
“It’s been 12 months since our last redesign.”“Want to convert more prospects into leads and eventually, customers.”
“The CEO wants to do it.”“We want to improve branding.” (Only appropriate if oriented around one of the previous reasons.)

 

Website Redesign Half-Life Chart

 

Source: Hubspot, Webinar Redesign Strategy, 2010

 

  • The excitement you and your CEO will have from a complete renovation of your website will be short lived.
    • Once you have visited your site repeatedly, the excitement of a new website will turn into boredom.
    • Complete website renovation is even worse for users.
    • Users are accustomed to the constancy of old website.
    • Need time to adjust, causing them more confusion.

 

Takeaway

Misguided reasons for redesigning your website are driven by the thought that the freshness and “wow factor” of a new website will increase excitement over your brand. The main motivations behind website renovations should be to improve the performance of your website. A beautiful website, although intriguing and aesthetically pleasing, is secondary to a functional traffic and lead generating website.

 

 

Step 2: Insure that your Website’s Assets are In Order and Safe

You can cause more damage than good by trying to undertake a website redesign on your own. The information below conveys the importance of existing assets, and the importance that these assets are preserved and protected.

 

Key Concepts and Statistics

  • Website assets such as content, inbound links, keyword rankings, and conversion tools are critical to a strong web presence.
  • To preserve your web presence, you must keep track these assets to insure that they are all transferred in the redesign process.

 

The Asset Check List

  • o Determine how many pages you have.
  • o Figure out which pages are most popular/powerful.
  • o Determine how many inbound links you have.
  • o Establish where these links are coming from.
  • o Look up what interior pages have inbound links.
  • o Figure out which inbound links are most popular/powerful.
  • o Determine what keywords you rank for before the move.
  • o Figure out keywords are most effective.

 

Takeaway

If you do not fully understand the importance and practice of proper SEO, doing a web design can be more damaging than helpful. If you do not feel comfortable around SEO work, it may be best to hire a specialist to perform the redesign so all the hard work you have put into making a web presence does not disappear. it may also be time to contact a professional to set you up with a system that can track these metrics if you don’t already have a system in place.

 

Step 3: Formatting your Homepage

You may want some interactive and flashy homepage that entices the user. It is important to establish these fundamentals that need to be addressed first.

 

Key Concepts and Statistics

  • The first impression is all about simplicity.
  • 75% of Internet users never scroll past the first page of search results.1
  • 76% of consumers want a website that makes it easy to find what they want.2
  • Highlight blog on homepage.
  • Set up a 301 redirect, for SEO’s sake!
  • Have a permanent redirect.
  • Limit the amount of choices the consumer must make.
    • If you offer 25 services, put those 25 under 4 overarching umbrella services so consumers will not be overwhelmed.
    • Links to social networking pages are a must on home page.

 

 Source: HubSpot, The Science of Website Redesign, June 2011

 

Takeaway

Your homepage is the face of your services or products. You only get one chance to impress that visitor, so make sure you carefully place the essentials you want them to know on your homepage. It should also act as a launching platform to places where they can contact you in the future (i.e. blog, social media, etc.)

 

Step 4: Focus on Continuous Original Content that Attracts and Converts

It is important for you to understand that original content is what will generate more traffic. Content creation must be a continuous process.

 

Key Concepts and Statistics

  • Blogging results in a 55% increase in website visitors.3
  • Search engines like fresh content, which will increase your number of indexed pages.
  • People like fresh content.
    • Companies that blog have 2x as many twitter followers than those that don’t.4
    • Companies that blog have 97% more inbound links than those that don’t.4
    • Original Content Vehicles:

 

BlogVideo Content (Youtube Channel)
PodcastsPhotos (Flicker)
Presentations (Slideshare)eBooks
News Releases

source: HubSpot, 100 Awesome Marketing Stats, Charts and Graphs for You, 2011

 

Takeaway

Original content is your website’s messenger; it will inform your prospects on what you do, and how passionately you do it. With a vast array of formats to create content on, you should always be continuously contributing original content to keep your prospects engaged and constantly interacting with your website.

 

Step 5: Formatting Your Landing Pages

Many of your clients may not understand the importance of a compelling landing page. This is where they can see the real results of their website redesign. This page is a great opportunity for you to highlight your landing page services since many may not even know what a landing page is.

 

Key Concepts and Statistics

  • Leave out any website navigation.
  • Keep the description of the offer clear, simple, and concise.
    • One company found that they had a 32% conversion rate with longer description and form field.5
    • Cut it down, which brought their conversion rate to 53%.5
    • Keep the form above the fold.
    • To maximize efficiency, consider these questions:
      • How fast can you launch a new landing page?
      • Can one person do it in 15 minutes?
      • What is the cost of experimentation?

source: HubSpot, 2011

 

Takeaway

Landing pages are where the magic happens; they are the gateway to your conversion offers that create engaged and interested leads. Make sure you can grab their attention with an interesting offer, but also coherently explain what you are offering through the landing page!

 

Step 6: Conduct Conversion Experiments

Since a majority of your clients do not have a system in place that tracks their conversion performance, you may want to highlight how your agency could provide them with ways to analyze the effectiveness of each individual landing page and offers.

 

Key Concepts and Statistics

  • Your offers should be living, breathing documents that are constantly changing.
  • They need to help educate your prospect’s on the buying process.
  • If your landing pages and offerings do not seem to be reaching their full potential, you should try to:
    • Attach their links in your email newsletters.
    • Have your pay-per click ads go right to the landing page.
    • Use them as the next step after a trade show or event.
    • Helpful sites for experimenting with your conversion events:

 

 

Takeaway

Website design is not a one and done deal. Your web pages should evolve and improve over time. This is especially important for your landing pages since they help convert your faceless website visitors into opportunities that you have collected vital information about.

 

Step 7: Review Your Metrics on Visitors and Leads.

Metrics are the closer. You should try to stress the importance of ongoing improvement, and how no “project” is over. Since you can provide them with the metrics to succeed, they should feel more compelled to pursue your services.

 

Key Concepts and Statistics

  • Should avoid “paralysis by analysis.”
  • Do not concern yourself with metrics that track the technical performance of your website.
  • Focus on these three metrics:
    • Visitors.
      • How many people are coming to my website?
      • Where are they coming from?
  • Leads.
    • How many visitors converted to leads?
    • What did they convert on?
  • Sales.
    • How many leads converted to sales?
    • These metrics will help you determine what parts of your website need revision.

 

 

Takeaway

Metrics are pivotal for pinpointing the exact pain points of your website. By doing small, but constant adjustments to your website, you will be able to maximize the utility of your website so it becomes a platform for generating visitors, leads, and ultimately, sales.

 

So What?

In the final page, you should review the most salient points you made in this eBook so your audience really grasps all of your advice and tips. This page also gives you the chance to add anything from your value proposition that you believe would entice the reader to reach out to you again.

 

Key Concepts and Statistics

 

  • Start with defining your website redesign goals.
    • Remember that most companies don’t need a new website, but rather need better tools on their existing site.
    • Protect your assets during the design process so you do not damage your website presence.
    • Make a great first impression by focusing on the functionality of your homepage.
    • Creative and original content is the most powerful way of attracting and retaining website visitors.
    • Design compelling landing pages so visitors will be more willing to give away their contact information for your content offerings.
    • Make constant adjustments to landing pages by experimenting with their layout and formatting.
    • Set up a system to measure the metrics of your website so you can reproduce successful campaigns, and scrap failing ones.

 

Takeaway

Redesign projects can be laborious, so most companies are better suited at trying to get more out of what they already have. Inbound marketing tactics such as SEO, blogging, and social media are easy to include in your existing site, and are twice as effective as traditional web redesign elements. You should strive to make small, but constant and continuous improvements to each element of your current website so your website becomes a powerful traffic-generating machine.

 

 

SOURCES:

1MARKETSHARE.HITSLINK.COM, OCTOBER 2010

2Hubspot, THE SCIENCE OF WEBSITE REDESIGN, JUNE 2011

3Hubspot, 2010

4HubSpot, State of Inbound Marketing Lead Generation Report, 2010

5Hubspot, Webinar Redesign Strategy, 2010